{"id":19161,"date":"2016-06-21T00:00:00","date_gmt":"2016-06-20T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/changes-to-google-results-how-they-affect-us-and-how-to-respond\/"},"modified":"2016-06-21T00:00:00","modified_gmt":"2016-06-20T22:00:00","slug":"changes-to-google-results-how-they-affect-us-and-how-to-respond","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/changes-to-google-results-how-they-affect-us-and-how-to-respond\/","title":{"rendered":"Changes to Google results: how they affect us and how to respond"},"content":{"rendered":"

For some years now, Google has been the search engine of choice in most countries around the world. The search engine created by Sergey Brin and Larry Page changes its algorithm around 500 times a year, which is why we need to keep our SEO strategy up to date at all times.<\/p>\n

On February 22, Google changed its design to, in its own words, adapt it to user needs and to mobile<\/em>. Although not a drastic change, it affects our Google Adwords strategy and our organic rankings.<\/p>\n

What are the changes to Google\u2019s design and why were they made?<\/strong><\/h2>\n

The most notable changes Google has made directly affect how Google AdWords ads are displayed. The ad sidebar has disappeared to make room for Google Shopping, and paid results have increased from 3 to 4 at the top and 3 at the bottom of the page. Since this change, ad extensions can be used in the ads shown at the bottom of the page. In addition, a few days ago their color changed from yellow to green.<\/p>\n

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Google Shopping takes over the right-hand side<\/strong><\/h2>\n

The right-hand space on the desktop version isn\u2019t completely forgotten. It may appear empty or show Wikipedia results or Google Shopping ads instead. This is Google\u2019s big bet for the right-hand side, and it\u2019s where we\u2019ll need to focus to sell our eCommerce products.<\/p>\n

Besides getting prominent space on Google\u2019s main page, Shopping ads have the advantage of including an image and price, which grabs users\u2019 attention and ends up generating a higher click-through rate (CTR).<\/p>\n

Google AdWords color change<\/strong><\/span><\/h2>\n

This June, the color of Google AdWords ads changed. Previously they had a yellow label with the word \u201cAd\u201d that clearly set them apart from organic search results.<\/p>\n

It\u2019s the second color change, having gone from cream to yellow and now green.<\/p>\n

This green is the same color used in the URL of every result, organic or paid, and Google\u2019s intention is to make ads stand out less and look more like organic results.<\/p>\n

According to a Google spokesperson speaking to Search Engine Land: \u201c\u2026 We\u2019ve been experimenting with a green ad label in search and have decided to roll it out due to positive feedback from users and advertisers…\u201d.<\/em> You can read the full article here<\/a>.<\/p>\n

What prompted Google to make these changes?<\/strong><\/h2>\n

According to the official version, Google wanted to align the desktop and tablet display with the mobile <\/em>version for two reasons:<\/p>\n