{"id":19155,"date":"2016-07-26T00:00:00","date_gmt":"2016-07-25T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/dont-forget-about-social-media-in-summer\/"},"modified":"2016-07-26T00:00:00","modified_gmt":"2016-07-25T22:00:00","slug":"dont-forget-about-social-media-in-summer","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/dont-forget-about-social-media-in-summer\/","title":{"rendered":"Don\u2019t forget about social media in summer"},"content":{"rendered":"<p>Summer is here, and with it the heat, the pool, the beach and vacations. Time to relax, but we mustn\u2019t forget key aspects of our eCommerce, such as managing social media.<\/p>\n<p>Many of you may not feel like it, or may think it\u2019s not important to keep up a good Social Media strategy because everyone is on vacation. Wrong! It\u2019s <strong>during this hot time of year that users\u2019 social media use increases<\/strong>. According to a study published by <a href=\"http:\/\/www.adglow.com\">Adglow<\/a>, mobile data consumption, the number of posts and mobile device use all rise by 10% during the summer months.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5702 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Q2J0QxF-2-e1469460135889.jpg\" alt=\"Q2J0QxF\" width=\"750\" height=\"486\" \/><\/p>\n<h2>Facebook: the undisputed queen of summer<\/h2>\n<p>If until recently the summer clich\u00e9 was putting up with the <em>song of the summer<\/em>, now what\u2019s really \u201ckilling it\u201d is Facebook. It\u2019s the most used social network in summer, well ahead of Instagram, Twitter and, above all, LinkedIn.<\/p>\n<p>The logic is overwhelming: LinkedIn is a professional social network that drops sharply in summer, while Facebook and Instagram are networks where photos are the most posted and shared content.<\/p>\n<p><strong>A good Social Media strategy for a brand or eCommerce must consider which social networks its target audience uses most, in order to reach them and keep offering relevant brand information during the holidays<\/strong>. Betting on Facebook and Instagram, with photography as the star content, means using the best channels to reach as many users and potential customers as possible over the summer.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5701 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Redes-Sociales-en-Verano-1024x585-1-e1469460202183.jpg\" alt=\"Redes-Sociales-en-Verano-1024x585\" width=\"750\" height=\"428\" \/><\/p>\n<h2>What kind of content should I post in summer?<\/h2>\n<p>The clear winner among content types posted during this period is photography. As we\u2019ve said before, a picture is worth a thousand words, and at this time of year a beach photo is worth far more than 140 characters.<br \/>\nBut let\u2019s get to the question at hand: what should I post on social media in summer?<\/p>\n<ul>\n<li><strong>Fresh, fun content<\/strong>: posts focused on the kinds of activities people do in the summer months, while staying original as well as on-brand. A fun mix that can nudge users to visit the online store.<\/li>\n<li><strong>Exclusive summer-themed promotions<\/strong>: summer is a good time to launch attractive contests and promotions on social media that invite users to visit the eCommerce and promote the brand\u2019s image.<\/li>\n<li><strong>Make the most of the sales season<\/strong>: summer sales are a must-post on every social network. Being original and fun, and reaching as many users as possible with eye-catching posts or Facebook Ads, can help build a strong brand image.<\/li>\n<\/ul>\n<h2>Tips for managing your social media during the holidays<\/h2>\n<p>Brands can take advantage of users\u2019 relaxed mood to seek greater reach and boost their brand awareness.<\/p>\n<p>Keep in mind that <strong>the smartphone is the main device used to check social media<\/strong> <strong>during the summer<\/strong>, which can benefit eCommerce sites with well-optimized mobile versions.<\/p>\n<p>At <a href=\"https:\/\/trilogi.com\/en\/?source=blog\">Trilogi (TLG)<\/a> we\u2019re very clear that an online store\u2019s social media should never be neglected, not even for a second, because it\u2019s a clear reflection of the eCommerce. Just as we don\u2019t recommend closing your online store for the holidays, we certainly don\u2019t want you to forget your social media while on vacation.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5696 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/punto-blanco-e1469460557740.jpg\" alt=\"white dot\" width=\"502\" height=\"509\" \/><\/p>\n<p>That\u2019s why we\u2019d like to offer two essential tips for good planning and a solid, competitive Social Media strategy during these hot months:<\/p>\n<p><strong>Good organization<\/strong> <strong>is the key to everything<\/strong><\/p>\n<p>The holiday months can get a bit chaotic when it comes to planning and creating content. Our recommendation is to create a posting calendar for all your social networks and stick to it strictly. Well-known tools such as Hootsuite can be very helpful for day-to-day management.<\/p>\n<p><strong>Keep interacting with your audience<\/strong> <strong>(They never stop)<\/strong><\/p>\n<p>Just because you\u2019re relaxing by the pool doesn\u2019t mean everyone is on vacation. Comments and interactions between the brand and users will keep coming, and someone needs to keep an eye on them. We recommend spending at least half an hour a day interacting with users, answering their questions and comments, and providing more content.<\/p>\n<p>Summer is the perfect time to give your eCommerce a unique opportunity to reach more users through social media. That\u2019s why at <a href=\"https:\/\/trilogi.com\/en\/?source=blog\">Trilogi (TLG)<\/a> we keep managing our clients\u2019 social media every month of the year, without exception.<\/p>\n<p>Image rights: eurospeakuk.com, http:\/\/globoamarte.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summer is here, and with it the heat, the pool, the beach and vacations. Time to relax, but we mustn\u2019t forget key aspects of our eCommerce, such as managing social media. Many of you may not feel like it, or may think it\u2019s not important to keep up a good Social Media strategy because everyone [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12690,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[1751,1763,1765],"class_list":["post-19155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-ecommerce","tag-online-marketing","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Don\u2019t forget about social media in summer | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Summer is here, and with it the heat, the pool, the beach and vacations. 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