{"id":19154,"date":"2016-07-27T00:00:00","date_gmt":"2016-07-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/farmacia-galeno-launches-a-new-online-store-design\/"},"modified":"2016-07-27T00:00:00","modified_gmt":"2016-07-26T22:00:00","slug":"farmacia-galeno-launches-a-new-online-store-design","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/","title":{"rendered":"Farmacia Galeno launches a new online store design"},"content":{"rendered":"<p>Good design is essential when developing a website, and the same goes for an eCommerce. <a href=\"http:\/\/www.farmaciagaleno.com\/\">Farmacia Galeno<\/a> first opened in 2011. Now, after five years in operation, its owners have decided to redesign the online store, not only to refresh its image but also to introduce functional improvements that help increase conversion. Farmacia Galeno\u2019s managers want the store\u2019s <em>look &#038; feel<\/em> to match the brand and to reorganize concepts that, over time, have proven to work better separately: products on one side and services on the other.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5728 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-GENERAL.png\" alt=\"online store design\" width=\"750\" height=\"486\" \/><\/p>\n<p><a href=\"https:\/\/trilogi.com\/en\/?source=blog\">Trilogi (TLG<\/a>) project manager Pilar Garcia notes that when she takes on an eCommerce redesign, she thinks above all \u201cabout improving the user experience, and making the store <em>fully responsive<\/em> is an opportunity that must be seized right now.\u201d The clients understood they had to take that step if they wanted to remain a leading online store in the pharmacy sector. Going <em>responsive<\/em> was essential to offer a more complete service, make buying easy from any device and keep growing sales.<\/p>\n<p>The developer, who has worked in web development for more than twelve years, explains that this redesign also adds features such as Tokenicer and Blueknow to improve the store\u2019s user experience. Tokenicer saves card numbers with repeat purchases in mind, which are very common in online stores such as pharmacies or supermarkets. Blueknow, meanwhile, is an algorithm that recommends products intelligently, so users seemingly stumble upon the products the algorithm thinks may interest them based on their browsing.<\/p>\n<h2>Online store design built around branding<\/h2>\n<p>The project manager and the web designer worked hand in hand to give a more modern, professional look to an online store that had fallen behind current web design trends, which favor larger images, simple menus and distraction-free product presentation. The two eCommerce specialists set out to organize every element into a new store offering a more comfortable user experience, less cluttered than the old one. A new banner layout and an improved product page were other areas they worked on. Web designer Cristina Pozo chose to work with Farmacia Galeno\u2019s corporate colors \u2014black and green\u2014 to project a more elegant image, closer to the brand\u2019s physical stores, and to enhance the images to make it easier to find the desired products.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5730 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/POST_GALENO-2-e1469690570236.jpg\" alt=\"Trilogi - TLG - online store design\" width=\"750\" height=\"535\" \/><\/p>\n<h6>Pilar Garcia, Project Manager of the online store, with Cristina Pozo, web designer<\/h6>\n<p>Other goals were to make navigation easier and display products more clearly in the menus, with a cleaner, neater product page that keeps the focus on the actions to take. In short, changes that help users focus on viewing the product and on the suggested actions. In a responsive website the content is simplified and the look is clean, with drop-down menus instead of always-visible ones as before.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5729 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png\" alt=\"online pharmacy design - Trilogi\" width=\"750\" height=\"486\" \/><\/p>\n<p>In this case, the product page uses a layout with a larger product image and includes a<em> wishlist<\/em> and the option to write reviews. And that\u2019s not all: hovering over the product reveals a <em>call to action<\/em> inviting users to see more information or take action and buy directly.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-5731 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-FITXA.png\" alt=\"online pharmacies - ecommerce\" width=\"750\" height=\"486\" \/><\/p>\n<p>Clearly, eCommerce evolves faster than most things around us. Bits don\u2019t need heavy machinery, and change is relentless. At <a href=\"https:\/\/trilogi.com\/en\/?source=blog\">Trilogi (TLG)<\/a> we love speed, so if your online store isn\u2019t responsive or you want a more modern, visual design, you know where to find us: we\u2019ll be happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Good design is essential when developing a website, and the same goes for an eCommerce. Farmacia Galeno first opened in 2011. Now, after five years in operation, its owners have decided to redesign the online store, not only to refresh its image but also to introduce functional improvements that help increase conversion. Farmacia Galeno\u2019s managers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12695,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2505],"tags":[],"class_list":["post-19154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Farmacia Galeno launches a new online store design | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Good design is essential when developing a website, and the same goes for an eCommerce. Farmacia Galeno first opened in 2011. Now, after five years in\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Farmacia Galeno launches a new online store design | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Good design is essential when developing a website, and the same goes for an eCommerce. Farmacia Galeno first opened in 2011. Now, after five years in\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-26T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"486\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Farmacia Galeno launches a new online store design\",\"datePublished\":\"2016-07-26T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/\"},\"wordCount\":569,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/antes_ahora-HOME.png\",\"articleSection\":[\"Trilogi News\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/\",\"name\":\"Farmacia Galeno launches a new online store design | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/antes_ahora-HOME.png\",\"datePublished\":\"2016-07-26T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Good design is essential when developing a website, and the same goes for an eCommerce. Farmacia Galeno first opened in 2011. Now, after five years in\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/antes_ahora-HOME.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/antes_ahora-HOME.png\",\"width\":750,\"height\":486,\"caption\":\"Trilogi - TLG - dise\u00f1o de farmacias online\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/farmacia-galeno-launches-a-new-online-store-design\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Farmacia Galeno launches a new online store design\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Farmacia Galeno launches a new online store design | Blog Trilogi \u2013 The Digital Agency","description":"Good design is essential when developing a website, and the same goes for an eCommerce. Farmacia Galeno first opened in 2011. Now, after five years in\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/","og_locale":"es_ES","og_type":"article","og_title":"Farmacia Galeno launches a new online store design | Blog Trilogi \u2013 The Digital Agency","og_description":"Good design is essential when developing a website, and the same goes for an eCommerce. Farmacia Galeno first opened in 2011. Now, after five years in\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2016-07-26T22:00:00+00:00","og_image":[{"width":750,"height":486,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Farmacia Galeno launches a new online store design","datePublished":"2016-07-26T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/"},"wordCount":569,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png","articleSection":["Trilogi News"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/","url":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/","name":"Farmacia Galeno launches a new online store design | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png","datePublished":"2016-07-26T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Good design is essential when developing a website, and the same goes for an eCommerce. Farmacia Galeno first opened in 2011. Now, after five years in\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/antes_ahora-HOME.png","width":750,"height":486,"caption":"Trilogi - TLG - dise\u00f1o de farmacias online"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/farmacia-galeno-launches-a-new-online-store-design\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Farmacia Galeno launches a new online store design"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19154,"es":12080,"ca":18795},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19154"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/12695"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}