{"id":19152,"date":"2016-09-06T00:00:00","date_gmt":"2016-09-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/ecommerce-blog-what-are-the-benefits\/"},"modified":"2016-09-06T00:00:00","modified_gmt":"2016-09-05T22:00:00","slug":"ecommerce-blog-what-are-the-benefits","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/ecommerce-blog-what-are-the-benefits\/","title":{"rendered":"eCommerce blog: what are the benefits"},"content":{"rendered":"

A new season begins, and there\u2019s no need to wait until January to take on new challenges: we need to start an eCommerce blog! That\u2019s probably one of the phrases most often heard in your office when you talk about your eCommerce.<\/p>\n

\"Why<\/p>\n

In the end, more urgent tasks always get in the way, with excuses that echo through the halls of big companies too: \u201cthere\u2019s no time right now,\u201d \u201cbut who\u2019s going to write it?\u201d, \u201cdoes this really bring any return?\u201d. At Trilogi (TLG)<\/a> we\u2019re strong advocates of eCommerce blogs<\/strong>, and with the benefits listed below <\/strong>we\u2019ll try to convince you to launch a blog this fall.<\/p>\n

Years ago, blogs were for personal use until companies realized they could improve their online strategy<\/strong> with them. Here are a few benefits of having an eCommerce blog<\/strong> to encourage you to start one.<\/p>\n

Tips and tutorials<\/strong><\/h2>\n

Let\u2019s say you have a clothing eCommerce and decide to start a blog. One of this sector\u2019s strong points is fashion. You could write articles about the season\u2019s trends, color combinations for this fall, warm fabrics, colors trending in Japan, new prints, different textiles, pairing clothes with accessories\u2026 and much more.<\/p>\n

Besides helping users and promoting your own clothing, you\u2019re also creating quality content<\/strong>. When a user searches for \u201cfall winter 2016 trends,\u201d you\u2019ll already rank for those keywords and, besides getting quality visits, you can turn those visits into sales<\/strong>.<\/p>\n

The more visits \u2014and the better their quality\u2014 your blog gets, the better it will rank. Quality, up-to-date content will give your digital strategy a real boost.<\/p>\n

Number of ranking keywords<\/em><\/strong><\/h2>\n

One of the biggest SEO advantages of having an eCommerce blog is the number of keywords you\u2019ll rank for in search engines\u2019 organic results<\/strong>.<\/p>\n

\"the<\/p>\n

For every article you write, you should choose one or more keywords<\/em> to work on so they rank in the results. Let\u2019s continue with the online clothing eCommerce example. We decide to write an article about this fall\u2019s fashion trends, so we look for long-tail keywords to target. We could go for \u201cmoda oto\u00f1o 2016,\u201d with 2400 monthly searches in Spain, or \u201ctendencias oto\u00f1o 2016,\u201d which with \u201conly\u201d 590 monthly searches has low competition.<\/p>\n

It\u2019s very important to work on keywords in your articles<\/strong> to rank for relevant keywords<\/em>. If you want to read more about keywords, check out this post<\/a> on our blog.<\/p>\n

More natural links <\/strong><\/h2>\n

If your eCommerce blog content is high quality and adds value for users, you\u2019ll earn plenty of links naturally<\/strong>.<\/p>\n

Sticking with our online clothing blog example, imagine we\u2019ve written an article about the benefits of bamboo clothing. It covers the quality of the garments, the benefits of bamboo and other useful points for consumers of this type of product. Once it\u2019s written and shared on our social media and newsletter, interested users will read it, and anyone who likes it will share it on their social media, blog, website and so on.<\/p>\n

These links are completely natural, which Google really likes<\/strong>.<\/p>\n

Reliability, commitment and trust<\/strong><\/h2>\n

Once we have a blog, we need to update it regularly<\/strong>, whether once a week, once every 2 weeks or once a month, so it isn\u2019t seen as \u201cabandoned.\u201d<\/p>\n

If we keep up the pace, in addition to the benefits above, we\u2019ll gain an image of reliability and commitment<\/strong>, both very important in online sales.<\/p>\n

An eCommerce blog updated every 6 months is not the same as one updated 1\u20132 times a month. We\u2019ll earn the trust<\/strong> of users, who will see that we\u2019re committed to our project and strongly believe in it and in our products.<\/p>\n

We hope these points have left you eager to start an eCommerce blog and begin creating quality content for it.<\/p>\n

At Trilogi (TLG) we support you in your new projects. Good luck with your blog!<\/p>\n","protected":false},"excerpt":{"rendered":"

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