{"id":19149,"date":"2016-09-27T00:00:00","date_gmt":"2016-09-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/everything-you-need-to-know-about-facebook-business-manager\/"},"modified":"2016-09-27T00:00:00","modified_gmt":"2016-09-26T22:00:00","slug":"everything-you-need-to-know-about-facebook-business-manager","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/everything-you-need-to-know-about-facebook-business-manager\/","title":{"rendered":"Everything you need to know about Facebook Business Manager"},"content":{"rendered":"

Business Manager is the new tool Facebook has created to manage and administer different ad accounts, fan pages and apps from a single platform. An ideal solution that the Online Marketing Department at Trilogi (TLG Commerce) <\/a>has quickly adopted, since \u2014like the Google Adwords MCC (Manager Account)\u2014 it makes it possible to work on different client ad accounts in a single tool: Facebook Business Manager<\/strong>.<\/p>\n

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What is Facebook Business Manager?<\/strong><\/h2>\n

Facebook Business Manager is Facebook\u2019s platform for companies that lets you manage pages, apps and ad accounts for any business<\/strong> with an online presence and a Facebook profile. Any member of a business can see all the information in one place, without having to share login details.<\/p>\n

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Creating a Business Manager account is fairly simple. You just need a personal Facebook profile; with it you can access Business Manager and create a business account with the name of the person in charge and a company email. Once inside, you can add different people and assign them roles and the pages and ad accounts they can work on.<\/p>\n

Although the initial setup may seem a little confusing at first, the key to Business Manager is that it brings every function together in a single menu. On this platform you can check at any time the status of your fan page, the daily performance of your ad account, the reports generated by Facebook <\/a>or your audience statistics<\/strong>.<\/p>\n

Advantages of moving your account to Facebook Business Manager?<\/strong><\/h2>\n

Many. To begin with, it makes day-to-day work easier for online marketing agencies, companies or individuals who manage several Facebook accounts. In a single interface you get access to all your clients\u2019 fan pages, ad accounts and statistics. All this helps organize and manage each task, avoiding mix-ups between profiles, pages and, above all, ad budgets and bank details<\/strong>.<\/p>\n

In case that still doesn\u2019t seem like much, here are some other advantages Facebook Business Manager offers:<\/p>\n