{"id":19143,"date":"2016-10-20T00:00:00","date_gmt":"2016-10-19T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/black-friday-and-cyber-monday-how-to-boost-your-ecommerce-sales-before\/"},"modified":"2016-10-20T00:00:00","modified_gmt":"2016-10-19T22:00:00","slug":"black-friday-and-cyber-monday-how-to-boost-your-ecommerce-sales-before","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/black-friday-and-cyber-monday-how-to-boost-your-ecommerce-sales-before\/","title":{"rendered":"Black Friday and Cyber Monday: How to boost your eCommerce sales before Christmas"},"content":{"rendered":"

There are times in the life of an eCommerce<\/strong> store when it needs a push to drive purchases. At Christmas, sales practically make themselves, but the months before are tough because people have spent a lot on vacation and are saving for Christmas gifts. For some years now, campaigns have been run in different parts of the world to boost sales during this period: Black Friday and Cyber Monday.<\/p>\n

Black Friday.<\/strong> It started in the United States to boost spending around Thanksgiving, celebrated on the fourth Thursday of November. Black Friday is the day after Thanksgiving, when physical stores offer big discounts for a single day.
\nBlack Friday gave rise to Cyber Monday,<\/strong> a day of massive online-only discounts held on the Monday after Thanksgiving (and therefore after Black Friday).<\/p>\n

\"black<\/p>\n

Following this trend of creating \u201cspecial days\u201d around Thanksgiving, other key dates have emerged in the US to boost spending or donations. Small Business Saturday<\/strong> falls on the Saturday after Thanksgiving to encourage sales at small businesses; Giving Tuesday<\/strong> is the following Tuesday and is about donating to NGOs or charitable projects; Green Monday<\/strong> is the first or second Monday of December, with online discounts ahead of Christmas; Super Saturday<\/strong> is the last Saturday before Christmas, with big in-store discounts, etc. So far few of these have reached Europe, but Giving Tuesday became popular in Spain in 2015 through the givingtuesday.es<\/a> website and keeps growing.<\/p>\n

Black Friday and Cyber Monday in Spain<\/h2>\n

In a globalized world, Black Friday and Cyber Monday have spread everywhere and, even though we don\u2019t celebrate Thanksgiving, in Spain we also want massive discounts<\/strong> offline and online on these days. Searches for \u201cBlack Friday\u201d and \u201cCyber Monday\u201d every November in recent years prove it.<\/p>\n

Black Friday<\/h2>\n

In November 2015 the keyword \u201cBlack Friday\u201d got more than one million searches in Spain, beating the record of the previous 5 years.<\/p>\n

\"bfriday-searches\" \"bfriday-trends\"<\/p>\n

Cyber Monday<\/h2>\n

Searches for the keyword \u201cCyber Monday\u201d have grown strongly over the past 5 years. In 2015 there were 135,000 searches, triple the 2012 figure.<\/p>\n

\"cmonday-searches\" \"cmonday-trends\"<\/p>\n

Beyond search interest, sales on these special days grow more every year. In 2014 Black Friday and Cyber Monday generated 1,050 million euros, and in 2015 1,172 million euros (10.6% more). Forecasts suggest sales will rise even further this year.<\/p>\n

How can I use these days to drive sales in my eCommerce store?<\/h2>\n

As we\u2019ve seen, Spanish internet users look forward to these days. We can boost our eCommerce sales by riding the Cyber Monday wave (also called eDay in Spain) with discounts on our products.
\nWill every eCommerce store multiply its sales on eDay or Cyber Monday? Yes and no, with nuances. We need to know our market segment well and bear in mind that online shoppers are typically aged 18 to 45, middle or upper-middle class, and spend an average of 70 euros per purchase.<\/p>\n

\"eday\"<\/p>\n

We need to make sure the products we offer suit the Spanish online shopper<\/strong> profile and are also timeless. For example, a costume store is unlikely to triple its sales, since by November Halloween is over and Carnival is a long way off.
\nSome sectors sell more than others on Black Friday and Cyber Monday. If your eCommerce<\/strong> store is in one of them, start planning your campaigns now. The top-selling sectors on these days are:<\/p>\n