{"id":19136,"date":"2016-11-29T00:00:00","date_gmt":"2016-11-28T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/5-seo-mistakes-in-your-ecommerce-store\/"},"modified":"2016-11-29T00:00:00","modified_gmt":"2016-11-28T23:00:00","slug":"5-seo-mistakes-in-your-ecommerce-store","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/5-seo-mistakes-in-your-ecommerce-store\/","title":{"rendered":"5 SEO Mistakes in Your eCommerce Store"},"content":{"rendered":"<p><strong>Improving the<\/strong> <strong>SEO <\/strong>of an eCommerce store is one of the most requested services at the <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">Trilogi (TLG Commerce) Marketing Department<\/a>. Over the years we\u2019ve identified <strong>5 common mistakes<\/strong> <strong>in eCommerce SEO<\/strong>. Practices that are barely effective, or not at all, which we can fix in time and that can completely turn around your online store\u2019s results.<\/p>\n<h2>Giving up on SEO too soon<\/h2>\n<p><strong>Organic search (SEO) is a discipline that takes patience<\/strong>, and that\u2019s exactly what\u2019s hardest: days and weeks go by and we barely rank a few keywords in doubtful positions, with your best-ranked keyword being a long-tail term on page eight.<\/p>\n<p>Google<strong> usually takes about 2 to 3 months<\/strong> before it pays attention to us. During those months Google watches us to see whether we deserve to enter the results more seriously. This depends on having <strong>ongoing activity<\/strong>, on<strong> working on SEO continuously<\/strong> and on <strong>believing in the website\/eCommerce store<\/strong> we\u2019re launching.<\/p>\n<p class=\"cuidado\">Doing all the SEO at once won\u2019t make Google notice us sooner; we\u2019ll stay \u201con the bench\u201d just as long as other eCommerce stores that work on it month by month.<\/p>\n<p>Depending on the <strong>type of business<\/strong>, the <strong>industry<\/strong> or the<strong> quantity and quality of visits<\/strong> we drive to the online store through different channels, we\u2019ll help it rank sooner and better.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span>Patience is a virtue<span class=\"t80\">\u201d<\/span><\/p>\n<h2>Don\u2019t think like yourself, think like your customer<\/h2>\n<p>One of the most common mistakes is that most eCommerce stores <strong>are built around what the eCommerce manager thinks<\/strong>. You can tell by looking at the <strong>keywords<\/strong> the store \u201ctargets\u201d, the product page copy or the blog articles.<\/p>\n<p>It\u2019s important to <strong>focus our business on the end or potential customer<\/strong>, who is the one who will ultimately buy our product or service. Through a <strong>specific analysis of your target audience<\/strong> and dedicated keyword research, we\u2019ll help you <strong>optimize your SEO<\/strong>.<\/p>\n<p><em>Let\u2019s take as an example an eCommerce store that sells computer equipment:<\/em><\/p>\n<p><u>Website 1:<\/u><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6541 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/web1.jpg\" alt=\"web1\" width=\"565\" height=\"295\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\">Website 2:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-6542 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/web2.jpg\" alt=\"web2\" width=\"563\" height=\"464\" \/><\/p>\n<p>Which description do you prefer? I also <strong>prefer the description on website no. 2<\/strong>, and that\u2019s not all: below it lists the <strong>features<\/strong> and, on top of that, there are several tabs such as <strong>customer reviews<\/strong>, <strong>videos<\/strong> about the display and even <strong>questions and answers<\/strong>. User experience and time on page are also factors that help our site rank.<\/p>\n<p class=\"cuidado\"><strong>Your website has to be user friendly in every way<\/strong>, since not all users are experts in your industry.<\/p>\n<h2>SEO isn\u2019t just text<\/h2>\n<p>As users, when we talk about SEO the first thing that comes to mind is<strong> optimized text<\/strong>. The reality is different: <strong>SEO has more than 200 factors that help a website<\/strong> or eCommerce store rank. These factors fall into two broad categories, <strong>On Page SEO<\/strong> and <strong>Off Page SEO<\/strong>, but most of these changes aren\u2019t visible to users.<\/p>\n<p class=\"cuidado\">Remember that most SEO optimization isn\u2019t visible to the naked eye.<\/p>\n<h2>Not complementing SEO with SEM<\/h2>\n<p>A very common mistake in eCommerce is <strong>hiring an SEO strategy without complementing it with an SEM strategy<\/strong> (Google advertising).<\/p>\n<p>SEO delivers medium\/long-term benefits, but <strong>we always recommend complementing it with a good Google advertising strategy<\/strong>. Visits from Google ads will be<strong> quality visits<\/strong> from people who came to our website because they\u2019re interested in the product or service. <strong>They build visibility and awareness quickly<\/strong>. This gives us a boost thanks to the number of users we attract, a low bounce rate showing users like what they found, long visit times and other factors Google takes into account. Beyond these factors, we\u2019ll also get quality visits from <strong>users who can become customers<\/strong> because they found the product or service they were looking for in our eCommerce store.<\/p>\n<h2>Not hiring specialized professionals<\/h2>\n<p>We often come across eCommerce stores \u201coptimized\u201d by relatives or by the eCommerce manager themselves, with basic SEO knowledge picked up from various online posts written by self-proclaimed \u201cgurus\u201d.<\/p>\n<p>When we see these cases,<strong> we spot them immediately<\/strong>: despite good intentions, keywords with traffic potential<strong> usually aren\u2019t well researched or targeted<\/strong>, <strong>On Page SEO has room for improvement<\/strong> and in <strong>Off Page SEO<\/strong> (inbound links)<strong> links tend to sit on penalized pages<\/strong>, sites that add no value, or there are no inbound links at all.<\/p>\n<p class=\"curiosidad\">Hiring a professional or, better still, a multidisciplinary professional team <strong>is key to an eCommerce store\u2019s online strategy<\/strong> to achieve the expected results.<\/p>\n<p>These are the<strong> 5 most common eCommerce SEO mistakes<\/strong>, though there are many more. At <a href=\"https:\/\/trilogi.com\/en\/\">Trilogi (TLG Commerce)<\/a> <strong>we want your eCommerce store to be as successful as Coca-Cola<\/strong>, and that\u2019s why we offer you our services.<\/p>\n<p>You can ask us for information by<a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\"> contacting<\/a> us; we\u2019ll be happy to help your online business grow.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improving the SEO of an eCommerce store is one of the most requested services at the Trilogi (TLG Commerce) Marketing Department. Over the years we\u2019ve identified 5 common mistakes in eCommerce SEO. Practices that are barely effective, or not at all, which we can fix in time and that can completely turn around your online [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12802,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 SEO Mistakes in Your eCommerce Store | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Improving the SEO of an eCommerce store is one of the most requested services at the Trilogi (TLG Commerce) Marketing Department . 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