{"id":19130,"date":"2017-01-30T00:00:00","date_gmt":"2017-01-29T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/google-search-console-tutorial-for-dummies\/"},"modified":"2017-01-30T00:00:00","modified_gmt":"2017-01-29T23:00:00","slug":"google-search-console-tutorial-for-dummies","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/google-search-console-tutorial-for-dummies\/","title":{"rendered":"Google Search Console Tutorial for Dummies"},"content":{"rendered":"<p>We\u2019d been wanting to talk about <strong>Google Search Console<\/strong> for a while, and the <a href=\"https:\/\/trilogi.com\/en\/\">Trilogi (TLG Commerce) Marketing department<\/a> has finally taken the plunge. This tutorial will introduce the curious to a free Google tool that can bring big <strong>benefits to eCommerce businesses<\/strong>.<br \/>\n<img decoding=\"async\" class=\"wp-image-7103 size-full aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/beginers-gsc.jpg\" alt=\"Google Search Console Tutorial\" width=\"730\" height=\"381\" \/><br \/>\nBefore we start, you need to understand the concept of a <strong>URL<\/strong> (<em>Uniform Resource Locator<\/em>).<br \/>\nBasically, a URL is an arrow that tells Google:<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span>Here are my files on the server<span class=\"t80\">\u201d<\/span><\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\">And why am I explaining this before talking about Google Search Console?<\/p>\n<p>Very simple: Google Search Console lets users view URLs <strong>as if they were Googlebot<\/strong> and understand the indexing assessment method used.<br \/>\nHere\u2019s a very practical definition to help you understand GSC:<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span>Google Search Console is our airport for diagnosing our site\u2019s URLs (planes).<\/p>\n<p class=\"referencia\" style=\"text-align: center;\">Googlebot would then be in charge of preparing the planes (URLs) so they take off correctly.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\">The passengers on these planes are our users or visitors, and we are the air traffic controllers of this peculiar airport<span class=\"t80\">\u201d<\/span><\/p>\n<p class=\"curiosidad\" style=\"text-align: center;\"><strong>Google\u2019s goal<\/strong> is to give users the best browsing experience, and we have to make it as easy as possible for them to find what they\u2019re looking for.<\/p>\n<h2>How to set up Google Search Console<\/h2>\n<p>This tool gives us a huge amount of information. To access it, go to the Google Search Console page and <strong>add your web property<\/strong>.<br \/>\n<img decoding=\"async\" class=\"wp-image-7078 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/GSA_property.jpg\" alt=\"Google Search Console Property\" width=\"750\" height=\"175\" \/><br \/>\nThe next step is to <strong>verify your property<\/strong> and prove that you own the website:<br \/>\n<img decoding=\"async\" class=\"wp-image-7083 size-full aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/ga_GSC.jpg\" alt=\"Confirm Search Console\" width=\"624\" height=\"425\" \/><br \/>\nThe <strong>quickest and simplest<\/strong> process is to use the alternative method provided by Google Analytics.<br \/>\nTo verify the property, you just need to <strong>be an administrator of your Google Analytics account<\/strong> and follow the steps shown in the image.<br \/>\n<u>Once your property is verified<\/u>, you can start using Google Search Console in full.<\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\">Ready to learn what benefits and insights you can get from GSC?<\/p>\n<p>Let\u2019s start by looking at our dashboard:<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-7079\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/GSA_dashboard.jpg\" alt=\"Google Search Console Dashboard\" width=\"750\" height=\"299\" \/><br \/>\nOn the left you\u2019ll find the different features available in GSC.<br \/>\nThe <strong>dashboard overview<\/strong> gives us vital information about the health of our URL network.<br \/>\nWe can break this chart down into <strong>3 blocks<\/strong>:<\/p>\n<ul>\n<li>\n<h3><strong>Crawl Block<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Shows <strong>server-side errors<\/strong> (DNS, connectivity, robots.txt file and HTTP errors)<\/p>\n<ul>\n<li>\n<h3><strong>Search Block<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Shows which <strong>URLs users have searched for and visited<\/strong> through Google\u2019s search engine.<\/p>\n<p class=\"cuidado\">You\u2019ll only get data from Google\u2019s search version; searches on Safari, Firefox, Oracle or other search engines can\u2019t be analyzed<\/p>\n<ul>\n<li>\n<h3><strong>Sitemaps Block<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Shows how many <strong>indexable URLs<\/strong> in our sitemaps have ended up <u>being indexed<\/u> by Googlebot.<\/p>\n<p class=\"curiosidad\">Ideally, the ratio of submitted to indexed URLs should be similar, a sign of healthy linking to the site.<\/p>\n<p>The dashboard\u2019s job is to alert you to global issues that could <strong>hurt your website<\/strong>.<br \/>\nWith GSC <strong>we can anticipate possible changes<\/strong> in the internal link structure that ends up indexed in Google\u2019s search engine.<\/p>\n<h2>The sections of Google Search Console<\/h2>\n<p>GSC has such a wide range of features that I\u2019ll focus only on the ones you can really <strong>get the most out of<\/strong>.<\/p>\n<h3>Search appearance:<\/h3>\n<p>The first important aspect is <strong>structured data<\/strong> and <strong>rich cards<\/strong> (Google rich cards).<br \/>\nStructured data makes it easier for <strong>Google\u2019s crawlers<\/strong> to process the information on our website.<br \/>\nThis structuring can be done with data markup, such as the well-known schema.org vocabulary and formats like Microdata and RDFa.<br \/>\nThese <a href=\"http:\/\/schema.org\/docs\/documents.html\" target=\"_blank\" rel=\"noopener noreferrer\">schema.org<\/a> markers are tags added as attributes inside the website\u2019s HTML code.<\/p>\n<p class=\"cuidado\">Without structured data, your website will lose visibility.<\/p>\n<p>The reason is simple: <strong>Google won\u2019t be able to display it the way you want<\/strong>, nor classify it with 100% of its details.<br \/>\nIf you need help managing structured data, I recommend this <a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google helper tool<\/a>, which guides you based on your industry. <strong>You\u2019ll save time and money!<\/strong><br \/>\nRich cards <strong>are a big plus<\/strong> once you\u2019ve structured your data:<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-7081\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/rich-result-evolution.png\" alt=\"Google Rich Cards\" width=\"750\" height=\"422\" \/><br \/>\nThe <strong>benefits<\/strong> for users are impressive. They\u2019ll get <strong>direct information<\/strong> about the site\u2019s quality and whether it\u2019s truly relevant to them.<br \/>\n<strong>Return visit rates improve<\/strong>, making it more likely that the user will come back.<br \/>\nSomething that\u2019s starting to be implemented in the \u201c<em>Mobile Web<\/em>\u201d world is <strong>AMP formats<\/strong> (<em>Accelerated Mobile Pages<\/em>).<br \/>\nI recommend visiting this page on <a href=\"https:\/\/www.ampproject.org\/docs\/reference\/spec\" target=\"_blank\" rel=\"noopener noreferrer\">AMP Formats<\/a> to understand the concept, and we\u2019ll soon publish an explainer post for those of you interested in focusing on mobile.<\/p>\n<h3>Search traffic<\/h3>\n<p>This section summarizes how users end up finding us, which <strong>queries<\/strong> they run on the search engine and which <strong>segments <\/strong>our site attracts.<br \/>\nWe also get a list of the links pointing to our site and of the internal links on our website.<\/p>\n<div class=\"curiosidad\">\n<p><strong>Taking care of internal linking matters more:<\/strong><\/p>\n<ul>\n<li>It gives your website unique qualities.<\/li>\n<li>It sets you apart and gives you relevance, authority and trust in the eyes of users.<\/li>\n<\/ul>\n<\/div>\n<h3>Google Index<\/h3>\n<p>A section devoted entirely to showing how Google has indexed the indexable URLs it found.<br \/>\nThis small section also reports blocked resources served by another host or by undefined websites.<\/p>\n<p class=\"cuidado\">Googlebot gets upset if it can\u2019t crawl something, however simple. It\u2019s better to give Googlebot instructions in the robots.txt file than to allow full access to the site.<\/p>\n<p>You\u2019ll find a great, thorough definition in the following <a href=\"https:\/\/trilogi.com\/blog\/en\/seo-tips-for-online-stores\/\" target=\"_blank\" rel=\"noopener noreferrer\">post<\/a><\/p>\n<h3>Crawl<\/h3>\n<p>The Crawl section tells us <u>how Google sees our website and what errors it finds.<\/u><br \/>\nCrawl errors are problems the bot runs into when processing information from a URL on our site.<br \/>\nGooglebot <strong>groups errors by device<\/strong>, both desktop and smartphone.<br \/>\nIt reports both site errors and URL errors.<br \/>\nIn <strong>crawl stats<\/strong> you get information about <u>Googlebot\u2019s activity<\/u> over the last 3 months.<br \/>\nWe can see how it has handled our sitemaps and in what way.<\/p>\n<p class=\"cuidado\">Watch out for spikes or dips in download time or kilobytes downloaded.<\/p>\n<p>They should set off alarm bells, because <strong>Googlebot overactivity is not good<\/strong> for our site\u2019s future.<br \/>\nThe Fetch as Google section lets users process a URL the way Google\u2019s bot would.<br \/>\nThere are two options: <strong>\u201cFetch\u201d<\/strong> and <strong>\u201cFetch and render\u201d<\/strong>, each with its own purpose.<br \/>\nFirst, let\u2019s look at the differences between them:<\/p>\n<ul>\n<li><strong>Fetch:<\/strong> runs a specific URL on the website and shows an HTTP response without loading additional resources.<br \/>\nThis is vital if you want to know the security status of that URL on the site.<\/li>\n<li><strong>Fetch and render:<\/strong> does the same as \u201cfetch\u201d but loads additional resources, showing the full page. Its purpose is to compare visual aspects that Googlebot may miss but you, as a user, would notice. This helps you optimize designs and images on both desktop and mobile.<\/li>\n<\/ul>\n<p class=\"cuidado\">Keep in mind that once we ask GoogleBot to render the URL for desktop or mobile, it will take a few minutes.<\/p>\n<p>Here\u2019s an image of what it would look like:<br \/>\n<img decoding=\"async\" class=\"aligncenter wp-image-7082\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Googlebot_view.jpg\" alt=\"Fetch as Googlebot option\" width=\"750\" height=\"488\" \/><br \/>\nNotice how GoogleBot <strong>doesn\u2019t see the products being displayed<\/strong>.<br \/>\nEssentially, GoogleBot has an <u>artificial nature<\/u> that <strong>only analyzes what we let it analyze<\/strong>; we can disguise things with code.<br \/>\nIn general, we\u2019d only be giving <strong>GoogleBot unnecessary work<\/strong> and could expose ourselves to <strong>future penalties<\/strong>.<\/p>\n<p class=\"dato_curioso\" style=\"text-align: center;\">When there are doubts and enough at stake to create risks for your eCommerce, it\u2019s time to contact <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Trilogi (TLG Commerce)<\/a><\/p>\n<h3>Security Issues<\/h3>\n<p>You should check this section especially when <strong>you start the indexing process<\/strong> for your website.<br \/>\nGSC will alert you to any security discrepancy or error (badly implemented code or warnings about content from domains with malicious software).<\/p>\n<p class=\"curiosidad\" style=\"text-align: center;\">My advice: check this section twice a week when you\u2019re starting out with your website, and once a month once it\u2019s up and running smoothly.<\/p>\n<h3>Other Resources<\/h3>\n<p>Finally we reach the last point, and the best one of all.<\/p>\n<p class=\"curiosidad\" style=\"text-align: center;\">This is where GSC\u2019s oil wells are.<\/p>\n<p>You\u2019ll find a <strong>list of tools<\/strong> that can help you <u>get more out of Search Console<\/u>, and you can link them together to boost their performance.<br \/>\nI\u2019d highlight <a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/?hl=es\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google PageSpeed Insights<\/strong><\/a> to check your website\u2019s <strong>loading speed<\/strong> and how to improve it.<br \/>\nIt\u2019s also worth taking a look at <a href=\"https:\/\/www.google.es\/retail\/merchant-center\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Google Merchant Center<\/strong><\/a> for future campaigns on Google\u2019s <strong>Shopping network<\/strong>.<\/p>\n<h2>Conclusion<\/h2>\n<p>Search Console provides information about visibility on the <strong>Google search network<\/strong> and the crawl and indexing status of our website.<br \/>\nAbove all, it shows <strong>which channels our visitors use<\/strong> to find us and which <strong>search terms<\/strong> they type into the search engine to reach our site.<\/p>\n<p class=\"curiosidad\">To sum up, keep in mind that Google Search Console won\u2019t reach its full potential unless you can cross-reference its data with other Google tools.<\/p>\n<p>For example, Google Analytics.<br \/>\nDo you think your <strong>link network is healthy and ready<\/strong> to be indexed by Googlebot?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019d been wanting to talk about Google Search Console for a while, and the Trilogi (TLG Commerce) Marketing department has finally taken the plunge. This tutorial will introduce the curious to a free Google tool that can bring big benefits to eCommerce businesses. Before we start, you need to understand the concept of a URL [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12845,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Search Console Tutorial for Dummies | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"We\u2019d been wanting to talk about Google Search Console for a while, and the Trilogi (TLG Commerce) Marketing department has finally taken the plunge. 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