{"id":19126,"date":"2017-02-09T00:00:00","date_gmt":"2017-02-08T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/ecommerce-personalization-strategies\/"},"modified":"2017-02-09T00:00:00","modified_gmt":"2017-02-08T23:00:00","slug":"ecommerce-personalization-strategies","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/ecommerce-personalization-strategies\/","title":{"rendered":"eCommerce personalization strategies"},"content":{"rendered":"<p>It\u2019s increasingly necessary to go a step further and manage online stores professionally, adding distinctive value to improve the user experience and investing in loyalty actions to <strong>increase sales and the conversion rate<\/strong>. That\u2019s why it\u2019s essential to seriously consider <strong>implementing eCommerce personalization strategies<\/strong>.<\/p>\n<p>It\u2019s important to offer a <strong>personalized shopping experience<\/strong> that adapts to customers and offers content in line with their needs.<\/p>\n<p>To do this, there are tools that let us define personalization strategies for our eCommerce in a structured way from a single management panel.<\/p>\n<p>By personalization we mean tailoring content to our customers: from product recommendations to content adaptation and communication.<\/p>\n<p>Below we detail the different personalization options offered by the <strong>BrainSINS tool<\/strong>, currently integrated and available in LogiCommerce.<\/p>\n<h2>Personalized product recommendations<\/h2>\n<p><strong>Product recommendations<\/strong> aim to offer users alternative or complementary products to <strong>increase AOV<\/strong> (average order value).<\/p>\n<p>These recommendations can be placed in different strategic areas of the website for greater impact and visibility. Product recommendation widgets are usually added to the home page, product pages and checkout.<\/p>\n<p>Thanks to a powerful business rules engine, it lets you implement <strong>different recommendation strategies<\/strong> with fully custom configurations.<\/p>\n<ul>\n<li>Promotion of specific products, categories or brands.<\/li>\n<li>General browsing trends.<\/li>\n<li>Filters applied by product category.<\/li>\n<li>Taking product stock into account.<\/li>\n<li>Upselling and downselling based on product price.<\/li>\n<li>Target dates and specific campaigns.<\/li>\n<\/ul>\n<p>We could say product recommendations are essential for any eCommerce, as their effectiveness is well proven.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6989\" title=\"Effectiveness of personalized product recommendations\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/grafico_reco.jpg\" width=\"548\" height=\"318\" \/><\/p>\n<p>Another relevant point is that, with an <strong>analytics tool<\/strong>, you can track the behavior and performance of all recommendation strategies to know what they contribute to your business.<\/p>\n<p>For more information, see the article recently published on our blog about <a href=\"https:\/\/trilogi.com\/blog\/en\/cross-selling-and-up-selling-how-to-boost-conversion-in-your-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">cross-selling and upselling<\/a>.<\/p>\n<h2>Real-time content personalization<\/h2>\n<p>Content personalization adapts the online store to user behavior in real time to customize the shopping experience, capture leads or create on-site marketing campaigns. With <strong><a href=\"http:\/\/www.brainsins.com\/es\/personalizacion-ecommerce\/behavioral-targeting\" target=\"_blank\" rel=\"noopener noreferrer\">BrainSINS Behavioral Targeting<\/a><\/strong>, marketing teams can run on-site marketing actions and change their website in real time without constant IT support, reducing friction and optimizing resources.<\/p>\n<p><strong>Use cases:<\/strong><\/p>\n<ul>\n<li><strong>Lead capture<\/strong><br \/>\nCreate lead capture pop-ups that trigger when users try to leave the online store or in response to any customer behavior.<\/li>\n<li><strong>Content adaptation<\/strong><br \/>\nChange the eCommerce content, whether by swapping one creative for another or by inserting or removing content&#8230;<br \/>\nAdapt the online store to customer behavior.<\/li>\n<li><strong>Discount offers<\/strong><br \/>\nSet up a pop-up showing a first-purchase discount for new users, securing their conversion and adding them to your database so you can make the most of them.<\/li>\n<\/ul>\n<p>The management system lets you create <strong>personalization rules<\/strong> in just a few intuitive steps.<\/p>\n<ul>\n<li>Creating and selecting rules.<\/li>\n<li>Selecting the pages where they apply.<\/li>\n<li>Creating and selecting user segments.<\/li>\n<li>Selecting the action to take (redirect, custom pop-up, email pop-up, banner, content change)<\/li>\n<\/ul>\n<p>The <strong>effectiveness<\/strong> of these features is very significant.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-6996\" title=\"Effectiveness of content personalization - Behavioral Targeting\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/behavioral_efectividad.jpg\" width=\"604\" height=\"315\" \/><\/p>\n<p><strong>Measuring and tracking results<\/strong> can be done with an analytics tool that gives a highly detailed overview of the strategy\u2019s results.<\/p>\n<ul>\n<li>Conversion funnel<\/li>\n<li>Aggregated strategy results by rule and page type<\/li>\n<li>Daily trend broken down by action<\/li>\n<li>Impact on sales<\/li>\n<li>Detailed analysis showing specific user actions and behaviors, with the option to export the data.<\/li>\n<\/ul>\n<h2>Personalized email automation<\/h2>\n<p>With this external tool integrated into LogiCommerce (BrainSINS), you can <strong>automate personalized emails based on visitor behavior<\/strong>. It offers a complete, very easy-to-use Email Marketing Automation system for eCommerce, 100% personalized and with endless possibilities.<\/p>\n<p><strong>Use cases:<\/strong><\/p>\n<ul>\n<li><strong>Abandoned cart recovery<\/strong><br \/>\nAutomate personalized emails to recover abandoned carts and orders. You can also set up different workflows and message types.<\/li>\n<li><strong>Visit-based retargeting<\/strong><br \/>\nAutomatically send emails featuring products users showed interest in on their last visit, as a hook to bring them back to the website.<\/li>\n<li><strong>Personalized newsletters<\/strong><br \/>\nAutomatically send personalized newsletters to each user, with send frequency segmented by their level of activity in the online store.<\/li>\n<li><strong>Email recommendations<\/strong><br \/>\nInclude personalized product recommendations in emails, whether editorial newsletters, order confirmation emails, etc.<\/li>\n<li><strong>Product Merchandising<\/strong><br \/>\nCombined with the Product Merchandising system, it can be applied to emails to promote specific products or product categories.<\/li>\n<\/ul>\n<p>Everything is managed through a full WYSIWYG editor where you can edit styles in minutes. You can also change text, add your logo, change button colors, contact information, etc.<br \/>\nYou can also edit the emails\u2019 HTML and CSS to customize the design.<br \/>\nModified and new templates can be saved.<br \/>\nYou can set up email workflows, configuring each send (email type, parameter settings, send timing, etc.)<br \/>\nYou can segment based on <strong>user behavior and the value and content of the cart \/ order<\/strong>.<\/p>\n<p>The <strong>effectiveness<\/strong> of these actions adds great value to our online store.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7000 size-full\" title=\"Effectiveness of personalized email automation\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/retargeting_efectividad.jpg\" width=\"574\" height=\"322\" \/><\/p>\n<p>The <strong>analytics dashboard<\/strong> gives a highly detailed overview of the strategy\u2019s results.<\/p>\n<ul>\n<li>Conversion funnel<\/li>\n<li>Impact on sales<\/li>\n<li>Daily trend broken down by action<\/li>\n<li>Comparison of results across the different types of emails sent<\/li>\n<li>Detailed analysis showing specific user actions and behaviors, with the option to export the data.<\/li>\n<\/ul>\n<p>If you need more information to implement these features in your online store and start working on personalization strategies, <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>contact<\/strong> <\/a>us and we\u2019ll be happy to advise and help you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s increasingly necessary to go a step further and manage online stores professionally, adding distinctive value to improve the user experience and investing in loyalty actions to increase sales and the conversion rate. That\u2019s why it\u2019s essential to seriously consider implementing eCommerce personalization strategies. It\u2019s important to offer a personalized shopping experience that adapts to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12834,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>eCommerce personalization strategies | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"It\u2019s increasingly necessary to go a step further and manage online stores professionally, adding distinctive value to improve the user experience and\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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