{"id":19123,"date":"2017-02-20T00:00:00","date_gmt":"2017-02-19T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/mobile-first-why-a-responsive-ecommerce-matters-in-2017\/"},"modified":"2017-02-20T00:00:00","modified_gmt":"2017-02-19T23:00:00","slug":"mobile-first-why-a-responsive-ecommerce-matters-in-2017","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/mobile-first-why-a-responsive-ecommerce-matters-in-2017\/","title":{"rendered":"Mobile First: why a responsive eCommerce matters in 2017"},"content":{"rendered":"

There\u2019s no going back. In April 2016, mobile overtook desktop<\/strong> for internet access, and it was no accident. Many factors, whether demographic, generational or related to consumer habits, are driving us to use these devices more and more for online shopping. Today, especially in Asia, some eShops record staggering figures, with over 90% of sessions from mobile devices<\/strong>, and there seems to be no limit.<\/p>\n

\"TLG<\/p>\n

Google has already acted and will start prioritizing mobile-friendly versions in its famous ranking algorithm with Mobile First<\/strong>. Here are the details.<\/p>\n

Google\u2019s Mobilegeddon update<\/h2>\n

In April 2015 we had to deal with mobilegeddon<\/a>, a Google<\/a> update that penalized, in mobile search results, websites with no mobile or responsive version<\/strong> that only had a desktop version of their website or eCommerce.<\/p>\n

Google\u2019s Mobile First update<\/h2>\n

Since then we\u2019d been fairly relaxed about it, knowing that with a mobile version or a responsive website we not only avoided a Google penalty but also gained mobile usability.<\/p>\n

But Google updates itself day after day, at a pace of more than 500 algorithm changes a year<\/a>.<\/p>\n

Since November 2016, Google has been displaying search results differently and says that pages where content isn\u2019t displayed optimally for users won\u2019t appear in the top search results<\/strong>.<\/p>\n

Let\u2019s explain this in a bit more detail.<\/p>\n

Until now, Google prioritized desktop versions for the results shown in its search engine.<\/p>\n

But since November 2016, Google has been running tests in which it only runs its algorithm on mobile versions, whether the search is on mobile or desktop<\/strong>.<\/p>\n

What to consider for Google\u2019s Mobile First update<\/h2>\n
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For a few months now, we\u2019ve faced 3 scenarios with the new Google update:<\/strong><\/p>\n