{"id":19119,"date":"2017-03-15T00:00:00","date_gmt":"2017-03-14T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/how-to-increase-your-web-visibility-with-smo-strategies\/"},"modified":"2017-03-15T00:00:00","modified_gmt":"2017-03-14T23:00:00","slug":"how-to-increase-your-web-visibility-with-smo-strategies","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/how-to-increase-your-web-visibility-with-smo-strategies\/","title":{"rendered":"How to increase your web visibility with SMO strategies"},"content":{"rendered":"<p><strong>Social Media Optimisation<\/strong> (SMO) is vital to boost our brand\u2019s <strong>branding<\/strong>, <strong>web visibility<\/strong> and <strong>engagement<\/strong>. Today it\u2019s a must for many companies to track their social media leads in a more personalized way. This lets you monitor and automate processes, <strong>cutting costs<\/strong> and improving the impact<strong> of messages and communications<\/strong>. At <a href=\"https:\/\/trilogi.com\/blog\/en\/boost-your-ecommerce-with-tlg-commerces-digital-pack-service\/\">TLG Commerce<\/a> we use <strong>Social Media Management<\/strong> tools to improve reach across different social media.<\/p>\n<p>With these platforms, our main goal is to convey our <strong>brand values in a personalized and, above all, planned way. <\/strong>Through these recurring touchpoints we improve our <strong>web visibility<\/strong> and strengthen <strong>engagement<\/strong> to become <strong>top of mind<\/strong> for customers.<\/p>\n<p>We must always maintain <strong>close <\/strong>and<strong> continuous interaction with our eShop customers<\/strong>. Today\u2019s digital trend gives customers more power in the market due to information overload and their ability to influence and recommend, so we need every channel within <a href=\"https:\/\/trilogi.com\/blog\/en\/make-2017-the-year-of-your-360-marketing-plan\/\">our Marketing360 strategy<\/a>.<\/p>\n<p class=\"curiosidad\">You need to <strong>know the market<\/strong> and <strong>understand customers<\/strong> to show them what they need, when they need it, on the right channel.<\/p>\n<p>Below we show you<strong> 5 types of tools<\/strong> to monitor, plan and energize your messages across social media: you\u2019ll save time and increase your web visibility on social channels.<\/p>\n<h2>Recommended tools to boost your web visibility:<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7567\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobile-phone-1917737_1280-300x200.jpg\" alt=\"web visibility\" width=\"750\" height=\"500\" \/><\/p>\n<p><strong>1. Hootsuite:<\/strong><br \/>\nThe well-known Hootsuite lets you make <strong>monitored<\/strong> and <strong>scheduled posts<\/strong> on different social networks and even view their data feeds. With an intuitive dashboard, we can interpret our followers\u2019 mentions, comments on our posts and their reactions.<br \/>\nHowever, the platform is limited and you can\u2019t get the most out of it unless you upgrade to the pro plan, although you can use the 30-day free trial to test the service.<\/p>\n<p><strong>2. Machinegram:<\/strong><br \/>\nA tool for<strong> scheduling posts<\/strong> on Instagram that, unlike many competitors, lets you schedule unlimited Instagram posts for a single monthly subscription. Its advantages are saving time and planning your Instagram posts.<\/p>\n<p><strong>3. Schedugram:<\/strong><br \/>\nOur favorite tool, no doubt about it. It lets you <strong>schedule posts<\/strong> on Instagram. It offers an intuitive dashboard with a built-in calendar that makes it easy to keep Instagram posts active and achieve <strong>better user engagement<\/strong>. You can also retouch photos with a professional editing section and create multiple users, who in turn can manage multiple Instagram accounts.<\/p>\n<p><strong>4. Viraltag:<\/strong><br \/>\nIf your online store focuses on Instagram and Pinterest, we recommend this tool to <strong>boost <\/strong>your<strong> web visibility<\/strong>. Its added value is that it lets you customize your Instagram posts to match your brand image.<\/p>\n<p><strong>5. Mass Planner:<\/strong><br \/>\nA <strong>social media automation<\/strong> tool. It shares features with Hootsuite, as it can work with several social networks at once. Among other things, you can set up an \u201cauto-follow\u201d to follow users and generate automatic comments on new posts.<\/p>\n<p class=\"curiosidad\">So a Social Media Management tool won\u2019t just help save time and social media management costs; it will also bring more awareness, visibility and traffic. And finally, we\u2019ll get the conversions we want!<\/p>\n<h3>How can we better understand our social media leads?<\/h3>\n<p class=\"dato_curioso\">With the tools mentioned above, we can get to know our potential customers better, increase their satisfaction and secure their loyalty. At the same time, we\u2019ll create unique, special value that we convey through our posts, making them a vital part of our company as they identify with the brand values we project across social networks.<\/p>\n<h3>How can I increase the impact of my posts?<\/h3>\n<p class=\"dato_curioso\">With the information obtained from social media, we can personalize the messages we share there. You need to understand every interaction users have with each post. This helps us categorize them and store them in our database. Our aim is to gather information about our users as unique individuals, ultimately improving our engagement with them using these tools and automating how we plan and run our posts.<\/p>\n<p>At the <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">TLG Commerce Marketing team<\/a> we work on <strong>Social Media Optimization<\/strong> (SMO) with several social media scheduling platforms that help us better understand our leads, achieving higher<strong> web visibility <\/strong>on social media and quality traffic to our eCommerce.<br \/>\nReady to <strong>boost your business profile<\/strong> on social media with us?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social Media Optimisation (SMO) is vital to boost our brand\u2019s branding, web visibility and engagement. Today it\u2019s a must for many companies to track their social media leads in a more personalized way. This lets you monitor and automate processes, cutting costs and improving the impact of messages and communications. At TLG Commerce we use [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12911,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to increase your web visibility with SMO strategies | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Social Media Optimisation (SMO) is vital to boost our brand\u2019s branding , web visibility and engagement . Today it\u2019s a must for many companies to track\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/how-to-increase-your-web-visibility-with-smo-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to increase your web visibility with SMO strategies | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Social Media Optimisation (SMO) is vital to boost our brand\u2019s branding , web visibility and engagement . Today it\u2019s a must for many companies to track\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/how-to-increase-your-web-visibility-with-smo-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-14T23:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/mobile-phone-1917737_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"How to increase your web visibility with SMO strategies\",\"datePublished\":\"2017-03-14T23:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/\"},\"wordCount\":687,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/mobile-phone-1917737_1280.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/\",\"name\":\"How to increase your web visibility with SMO strategies | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/how-to-increase-your-web-visibility-with-smo-strategies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/mobile-phone-1917737_1280.jpg\",\"datePublished\":\"2017-03-14T23:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Social Media Optimisation (SMO) is vital to boost our brand\u2019s branding , web visibility and engagement . 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