{"id":19114,"date":"2017-04-18T00:00:00","date_gmt":"2017-04-17T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/woox-living-a-new-ecommerce-in-china-launched-by-tlg\/"},"modified":"2017-04-18T00:00:00","modified_gmt":"2017-04-17T22:00:00","slug":"woox-living-a-new-ecommerce-in-china-launched-by-tlg","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/woox-living-a-new-ecommerce-in-china-launched-by-tlg\/","title":{"rendered":"WOOX! LIVING, a new eCommerce in China launched by TLG"},"content":{"rendered":"<p>TLG Commerce has developed a new eCommerce for selling furniture in China. <a href=\"http:\/\/www.wooxliving.com\/woox-living\">WOOX! LIVING<\/a> is a brand specializing in <strong>furniture and home d\u00e9cor sales<\/strong> that aims to meet the demand of <strong>consumers with high purchasing power and a high cultural level<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7760\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/woox-living-2.png\" width=\"750\" height=\"417\" \/><\/p>\n<p>Joyce Kim-Boebel, CEO of WOOX! LIVING, committed to the digital transformation of her business after confirming the buying trend of the new Chinese consumer, who \u201cis becoming more digital every day in their purchases and in every sector, including furniture.\u201d<\/p>\n<p>Joyce Kim-Boebel\u2019s view, which you can read in the interview below, is backed up by <u>the ICEX study on the furniture sector in China<\/u>.<\/p>\n<p>The study points to <strong>increasingly sophisticated consumer tastes<\/strong> and notes that the market for furniture and home d\u00e9cor accessories remains directly linked to the urbanization of large cities. Beijing and Shanghai are where the target audience of the best-positioned designer furniture brands is concentrated.<\/p>\n<p>With increasingly demanding consumers and more companies competing, every little detail counts. That\u2019s why WOOX! LIVING focuses not only on product design but also on the quality of the production process.<\/p>\n<p>The people behind this new eCommerce know that offering a product tailored to local consumer needs is a major competitive advantage. So WOOX! LIVING offers a traditional product with a new style to <strong>consumers who know what they want<\/strong> <strong>and spend time searching online<\/strong>.<\/p>\n<h2><strong>The CEO of WOOX! LIVING talks about her project<\/strong><\/h2>\n<p>Joyce Kim-Boebel heads this digital business developed by TLG Commerce\u2019s Shanghai office. Who better to tell us about her project:<\/p>\n<p><strong>TLG Commerce<\/strong>: <strong>Why did you decide to open an online store?<\/strong><\/p>\n<p><strong>Joyce Kim-Boebel<\/strong>: Over the last decade, customer behavior has changed. It has moved from in-store to online shopping, and furniture is no exception. More and more customers buy furniture online. An online store is the best way to offer products to customers, since it cuts supply chain costs, which benefits them.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7259\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/woox3.png\" width=\"750\" height=\"509\" \/><\/p>\n<p><strong>TLG Commerce<\/strong>: <strong>Do you have much experience in the furniture market?<\/strong><\/p>\n<p><strong>Joyce Kim-Boebel<\/strong>: We have long experience in furniture production. In addition, one of our team members holds a master\u2019s in cabinetmaking from Germany, where he ran his own workshop for many years. WOOX! LIVING furniture has been sold throughout Northern Europe for more than 10 years, and our experience confirms it lives up to that market in quality and style.<\/p>\n<p><strong>TLG Commerce<\/strong>: <strong>Your online store currently only ships to specific regions of China. Do you plan to ship worldwide in the future?<\/strong><\/p>\n<p><strong>Joyce Kim-Boebel<\/strong>: In the short term, the next 1 or 2 years, we\u2019ll focus on the Chinese market, which is huge.<\/p>\n<p><strong>TLG Commerce<\/strong>: <strong>Who is your target audience?<\/strong><\/p>\n<p><strong>Joyce Kim-Boebel<\/strong>: WOOX! LIVING customers want contemporary furniture that expresses their individual taste, meets high quality standards and is reasonably priced. Our customers are open-minded towards the international market: people who share a love of travel and curiosity about other cultures.<\/p>\n<p><strong>TLG Commerce<\/strong>:<strong> What features would you highlight about the products WOOX! LIVING sells?<\/strong><\/p>\n<p><strong>Joyce Kim-Boebel<\/strong>: Wood reclaimed from old objects, such as an old fishing boat or the door of a historic building. These are the sources of our style, references we believe give every piece of our furniture a unique elegance and chic character. The aged, colored surfaces we use also give the furniture an artistic quality that adds a very special touch to homes.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-7704\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/WOOX-6-1.png\" alt=\"eCommerce in China\" width=\"750\" height=\"418\" \/><\/p>\n<p><strong>TLG Commerce<\/strong>:<span class=\"apple-converted-space\"> <b>Besides WOOX! LIVING\u2019s own furniture, will you sell furniture from other brands in your online store<\/b><\/span><strong><span style=\"font-family: 'Arial',sans-serif;\">?<\/span><\/strong><\/p>\n<p><strong>Joyce Kim-Boebel<\/strong>: We\u2019re currently working with the Danish futon company Karup and connecting with other international furniture brands that can offer a range of products complementary to WOOX! LIVING\u2019s.<\/p>\n<p><strong>TLG Commerce<\/strong>: <strong>Thank you, Joyce, and good luck!<\/strong><\/p>\n<p><strong>Joyce Kim Boebel<\/strong>: Thank you!<\/p>\n<p>If you\u2019re thinking of selling your products in China, don\u2019t hesitate to get in touch. We have two <a href=\"http:\/\/www.tlgcommerce.com.hk\/\">offices in Asia<\/a>, Hong Kong and Shanghai, from where we can launch your eCommerce for the best results.<\/p>\n<p><a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Contact us<\/a> and tell us about your project. We\u2019d love to help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>TLG Commerce has developed a new eCommerce for selling furniture in China. WOOX! LIVING is a brand specializing in furniture and home d\u00e9cor sales that aims to meet the demand of consumers with high purchasing power and a high cultural level. Joyce Kim-Boebel, CEO of WOOX! LIVING, committed to the digital transformation of her business [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12933,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2505],"tags":[],"class_list":["post-19114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WOOX! LIVING, a new eCommerce in China launched by TLG | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"TLG Commerce has developed a new eCommerce for selling furniture in China. WOOX! 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