{"id":19103,"date":"2017-06-26T00:00:00","date_gmt":"2017-06-25T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tlg-commerce-draws-media-interest-with-socialpay\/"},"modified":"2017-06-26T00:00:00","modified_gmt":"2017-06-25T22:00:00","slug":"tlg-commerce-draws-media-interest-with-socialpay","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/tlg-commerce-draws-media-interest-with-socialpay\/","title":{"rendered":"TLG Commerce draws media interest with SocialPay"},"content":{"rendered":"

Following the successful launch of the new social sharing tool SocialPay by TLG Commerce<\/a>, the media are taking an interest in the company\u2019s track record and the new projects it is developing.<\/p>\n

TLG Commerce in La Vanguardia<\/h2>\n

Today, Monday 26 June, the print edition of La Vanguardia covers the new social shopping virality project in an article by journalist Mar Galt\u00e9s.<\/p>\n

M\u00e0rius Rossell explains what SocialPay is and how he came up with an idea he himself describes as \u201cvery simple\u201d but that no one has developed yet. \u201cThey\u2019re sure to copy us,\u201d he predicts, \u201cbut right now we\u2019re the first.\u201d Read the article<\/a>.<\/p>\n

\"\"<\/a><\/p>\n

TLG Commerce on Catalunya R\u00e0dio<\/h2>\n

TLG Commerce was also on the radio. M\u00e0rius Rossell and Lloren\u00e7 Palomas, TLG\u2019s CEO and sales director respectively, were the guests on Catalunya R\u00e0dio\u2019s digital trends show POPAP, which this time focused on eCommerce.<\/p>\n

\"\"<\/a><\/p>\n

The show\u2019s director and host, Mariola Dinar\u00e8s, shared some eCommerce figures to give listeners some context:<\/p>\n

    \n
  1. A third of the population in Spain shops online.<\/li>\n
  2. It\u2019s estimated that in 2016 each person spent \u20ac1,400 on eCommerce purchases.<\/li>\n
  3. 40% of the population shops online regularly, specifically every month.<\/li>\n
  4. Spain ranks fourth in the European Union for online sales, behind only the United Kingdom, Germany and France.<\/li>\n<\/ol>\n

    With the sector in context, the guests discussed the technological leaps in Asia, where consumers have gone straight to mobile for online shopping. M\u00e0rius Rossell knows this market well, having lived in Asia since 2012, first in Beijing and now in Shanghai. The figures are clear: in Asia mobile accounts for 75% of purchases, while in Spain it already reaches 60%.<\/p>\n

    M\u00e0rius Cirera, eCommerce manager at MUNICH<\/a>, joined the conversation. He said MUNICH\u2019s online store, one of the earliest, launched in 2005, is another sales channel for the sneaker brand. He noted that this channel accounts for around 10% of total revenue.<\/p>\n

    What should an eCommerce store have?<\/h2>\n

    The host asked about the fundamentals an online store must meet. M\u00e0rius Rossell stressed first that \u201cmanagers have to believe in the project, not just be there because it\u2019s the thing to do.\u201d Second, \u201cconnect online and offline sales channels.\u201d And finally, \u201crun a good marketing campaign to build loyalty among customers who end up buying.\u201d<\/p>\n

    The interview moved on to the details of SocialPay<\/a>: TLG Commerce\u2019s new social sharing tool focused on social media, which increasingly influences consumers\u2019 purchasing decisions. Lloren\u00e7 Palomas and M\u00e0rius Rossell explained how social networks and online stores will connect so that recommendations that drive traffic or generate sales can be rewarded directly and in proportion to the profits (or traffic) generated.<\/p>\n

    Lloren\u00e7 Palomas confirmed that 50% of traffic still comes from search engines and that marketplaces such as Privalia and Amazon are gaining ground fast. He also highlighted the importance of the automated process management enabled by Big Data.<\/p>\n

    To close, it was noted that TLG Commerce<\/a> is an agency specializing in eCommerce whose client service includes hosting, eCommerce management software updates and digital marketing.<\/p>\n

    Don\u2019t miss 30 minutes of great radio with eCommerce in the spotlight: Listen to the show<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Following the successful launch of the new social sharing tool SocialPay by TLG Commerce, the media are taking an interest in the company\u2019s track record and the new projects it is developing. TLG Commerce in La Vanguardia Today, Monday 26 June, the print edition of La Vanguardia covers the new social shopping virality project in […]<\/p>\n","protected":false},"author":2,"featured_media":12998,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2505],"tags":[],"class_list":["post-19103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"\nTLG Commerce draws media interest with SocialPay | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Following the successful launch of the new social sharing tool SocialPay by TLG Commerce , the media are taking an interest in the company\u2019s track record\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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