{"id":19100,"date":"2017-07-24T00:00:00","date_gmt":"2017-07-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/discover-the-12-seo-factors-of-2017\/"},"modified":"2017-07-24T00:00:00","modified_gmt":"2017-07-23T22:00:00","slug":"discover-the-12-seo-factors-of-2017","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/","title":{"rendered":"Discover the 12 SEO factors of 2017"},"content":{"rendered":"<p>Here\u2019s a study recently published by <a href=\"https:\/\/es.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Semrush,<\/a> a well-known, reputable digital marketing tool. It reveals the <strong>12 factors<\/strong> that, according to the tool, are <strong>most relevant for a website\u2019s organic ranking<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8320 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/relevante-1.jpg\" alt=\"Relevant SEO factor\" width=\"900\" height=\"506\" \/><\/p>\n<h2>What\u2019s the most important SEO factor in 2017?<\/h2>\n<p>I\u2019m sharing this study because it confirms something rarely discussed but that we at <a href=\"https:\/\/trilogi.com\/en\/\">TLG Commerce<\/a> always keep in mind and pass on to our clients. After analyzing more than 600,000 keywords, the factor that, according to this tool, matters most in SEO today is <strong>direct traffic.<\/strong><\/p>\n<p>Yes. Getting visits, lots of direct visits to your site.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span> Direct traffic: a visit that provides no information about where it came from <span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong>Google Analytics<\/strong><\/p>\n<p class=\"curiosidad\">They always say money makes money. Today we can say that<strong> visits bring visits!<\/strong><\/p>\n<p>Now you\u2019re wondering: if I\u2019m just starting out, how do I tackle this? The answer is simple: lots of work, lots of investment and lots of patience. To achieve this, it\u2019s essential to work on visibility and branding so that, in the long run, people come straight to your site. No SEO, social media or other channels needed: they just type mydomain.com. It won\u2019t be easy; in fact, I\u2019d say it\u2019s only within reach of big, established brands with strong market penetration that have been building their brand for a long time.<\/p>\n<p>Don\u2019t despair: there are many other factors within your reach that also matter a lot. So focus on them. For example, <a href=\"https:\/\/trilogi.com\/blog\/en\/usability-and-user-experience-in-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a>, also known as UX.<\/p>\n<h2>User experience: the second SEO trend of 2017<\/h2>\n<ul>\n<li>\n<h3>What is user experience?<\/h3>\n<\/li>\n<\/ul>\n<p>Basically, it refers to how users interact with the site. Google wants to deliver quality search results. It wants sites that satisfy users: <em>usable<\/em>, intuitive, easy to navigate and, above all, offering content that\u2019s relevant to users.<\/p>\n<ul>\n<li>\n<h3>How does Google measure your site\u2019s UX?<\/h3>\n<\/li>\n<\/ul>\n<p>If you look at the \u201caudience overview\u201d Google provides in its analytics page, by default it shows the following data: sessions, users, pages per session, average session duration, bounce rate and % new sessions.<\/p>\n<p>We\u2019ll pay special attention to 3 of them:<\/p>\n<ul>\n<li>Pages per session<\/li>\n<li>Average session duration<\/li>\n<li>Bounce rate<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-8242 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/user-experience-analitics.jpg\" alt=\"user-experience-analitics\" width=\"900\" height=\"435\" \/><\/p>\n<p>These 3 elements tell Google whether the user experience on your site is satisfactory or not.<\/p>\n<p>Clearly, if users generally spend a good while on a site and view several pages, they\u2019re finding what they\u2019re looking for. In other words, the site is giving them answers and navigation is <em>usable<\/em> and intuitive.<\/p>\n<p>On the other hand, a high bounce rate signals dissatisfaction: the user experience isn\u2019t good.<\/p>\n<p>What values could serve as a benchmark for good UX on a site?<\/p>\n<div class=\"dato_curioso\">\n<ul>\n<li>An average of 3 or more page views per session.<\/li>\n<li>An average visit duration of more than 3 minutes.<\/li>\n<li>A bounce rate below 50%.<\/li>\n<\/ul>\n<\/div>\n<h4>At this point you may be wondering: what about loading speed?<\/h4>\n<p>Ultimately, loading speed directly affects user experience. Slow loading increases bounce rate and reduces session time and page views. Result: a worse user experience.<\/p>\n<h2>The third factor: referring domains<\/h2>\n<p>It\u2019s no secret today that earning quality links to your website \/ online store is an important SEO factor. This study places it among the Top 5 relevant factors. We won\u2019t go into backlinking strategies today; that would take a whole post.<\/p>\n<p class=\"curiosidad\">Better 2 links from different domains than 4 links from the same domain.<\/p>\n<h2>Other relevant factors to consider<\/h2>\n<ul>\n<li><strong>Content<\/strong>: do a good job with content. <strong>Original<\/strong>, <strong>relevant and<\/strong> <strong>high-quality<\/strong>. But above all, while meeting those criteria, in <strong>quantity<\/strong>.<\/li>\n<li><a href=\"https:\/\/trilogi.com\/blog\/en\/ssl-certificate-for-ecommerce-should-i-implement-it\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SSL certificate<\/strong><\/a>: it seems to have gone from carrying minimal weight to being relevant. According to this study, it now ranks ahead of factors such as keyword density or keyword use in the body, title or meta tags.<\/li>\n<\/ul>\n<h2>Less relevant factors<\/h2>\n<p>Finally, the study reveals a number of factors that have traditionally been very important but are gradually losing weight:<\/p>\n<ul>\n<li>Keywords in content<\/li>\n<li>Keyword density<\/li>\n<li>Keywords in the title<\/li>\n<li>Keywords in meta tags<\/li>\n<li>Videos on the site<\/li>\n<\/ul>\n<p>Of course, this doesn\u2019t mean you don\u2019t need to <strong>define a good keyword selection strategy<\/strong> or do good work with them. In fact, <strong>keywords and their context indicate how you want to rank<\/strong>.<\/p>\n<p>On the other hand,<strong> videos<\/strong> don\u2019t rank by themselves, <strong>but keep in mind that watching videos on a site increases visit time<\/strong>. This has a direct impact on <strong>session time<\/strong> and therefore on<strong> UX<\/strong>.<\/p>\n<h2>Conclusions from the Semrush study<\/h2>\n<p>Looking at the study in detail confirms the SEO trends discussed over the past year. Google focuses on delivering quality results to users and relies on their experience to decide which websites\/stores to show at the top and which fall behind.<\/p>\n<p>Along these lines, we\u2019ve seen that the most important factor relates to the site\u2019s history and the good experience it has offered users over time. This leads users to visit it directly without needing other channels. As we said, this can only be achieved with time, consistency and doing things very well.<\/p>\n<p>If you look at the other relevant factors, they all point to the same thing: UX.<\/p>\n<p>Some aim to achieve:<\/p>\n<ul>\n<li>Good session times.<\/li>\n<li>A high number of page views per session.<\/li>\n<li>A low bounce rate.<\/li>\n<\/ul>\n<p>Others aim to offer:<\/p>\n<ul>\n<li>Relevant, quality content in quantity.<\/li>\n<li>SSL certificate.<\/li>\n<\/ul>\n<p>As mentioned earlier, backlinks from referring domains slip in among all this. This is perhaps the only factor not directly linked to user experience, but based on the authority third parties give you.<\/p>\n<p>To wrap up, here\u2019s the chart from the Semrush study I\u2019ve based this post on.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-8267 aligncenter\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg\" alt=\"SEMrush-ranking-factors-2017\" width=\"900\" height=\"447\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here\u2019s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according to the tool, are most relevant for a website\u2019s organic ranking. What\u2019s the most important SEO factor in 2017? I\u2019m sharing this study because it confirms something rarely discussed but that we at TLG Commerce [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13002,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover the 12 SEO factors of 2017 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Here\u2019s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according to the tool, are\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover the 12 SEO factors of 2017 | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Here\u2019s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according to the tool, are\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-23T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Discover the 12 SEO factors of 2017\",\"datePublished\":\"2017-07-23T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/\"},\"wordCount\":930,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/SEMrush-ranking-factors-2017.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/\",\"name\":\"Discover the 12 SEO factors of 2017 | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/SEMrush-ranking-factors-2017.jpg\",\"datePublished\":\"2017-07-23T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Here\u2019s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according to the tool, are\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/SEMrush-ranking-factors-2017.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/SEMrush-ranking-factors-2017.jpg\",\"width\":900,\"height\":447},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/discover-the-12-seo-factors-of-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Discover the 12 SEO factors of 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Discover the 12 SEO factors of 2017 | Blog Trilogi \u2013 The Digital Agency","description":"Here\u2019s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according to the tool, are\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/","og_locale":"es_ES","og_type":"article","og_title":"Discover the 12 SEO factors of 2017 | Blog Trilogi \u2013 The Digital Agency","og_description":"Here\u2019s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according to the tool, are\u2026","og_url":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2017-07-23T22:00:00+00:00","og_image":[{"width":900,"height":447,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Discover the 12 SEO factors of 2017","datePublished":"2017-07-23T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/"},"wordCount":930,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/","url":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/","name":"Discover the 12 SEO factors of 2017 | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg","datePublished":"2017-07-23T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Here\u2019s a study recently published by Semrush, a well-known, reputable digital marketing tool. It reveals the 12 factors that, according to the tool, are\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/SEMrush-ranking-factors-2017.jpg","width":900,"height":447},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/discover-the-12-seo-factors-of-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Discover the 12 SEO factors of 2017"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19100,"es":12140,"ca":18706},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19100"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19100\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/13002"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}