{"id":19091,"date":"2017-11-07T00:00:00","date_gmt":"2017-11-06T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/marketplaces-an-opportunity-to-boost-sales\/"},"modified":"2017-11-07T00:00:00","modified_gmt":"2017-11-06T23:00:00","slug":"marketplaces-an-opportunity-to-boost-sales","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/marketplaces-an-opportunity-to-boost-sales\/","title":{"rendered":"Marketplaces, an opportunity to boost sales"},"content":{"rendered":"<p>Selling on a marketplace can be an excellent opportunity to boost a business\u2019s sales. For those without an <a href=\"https:\/\/trilogi.com\/crear-tienda-on-line\/\">online store<\/a>, starting to sell on a marketplace can be appealing, since the <strong>barriers to entry are relatively low<\/strong>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8699\" title=\"selling on a marketplace\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/online-2900303_960_720.jpg\" alt=\"\" width=\"750\" height=\"500\" \/><br \/>\nInitially, there\u2019s no need to invest in developing an eCommerce site: you can <strong>reach a large number of users<\/strong> without investing in online marketing, and you don\u2019t need a range of payment methods, delivery options or logistics providers.<br \/>\n<strong>It\u2019s an easy way to go online with minimal investment and management.<\/strong><\/p>\n<p>On the other hand, bear in mind that, depending on the sector:<\/p>\n<ul>\n<li>there are usually <strong>a large number of competitors<\/strong>,<\/li>\n<li>you have to <strong>pay sales commissions<\/strong> (which reduces your profit margin),<\/li>\n<li>it is <strong>hard to stand out as a brand<\/strong>,<\/li>\n<li>you must <strong>comply with each marketplace\u2019s rules<\/strong>,<\/li>\n<li>you need to review and monitor to try to <strong>rank well<\/strong><\/li>\n<li>and finally, know that <strong>the customers belong to the marketplace, not the seller<\/strong>.<\/li>\n<\/ul>\n<p>If you have an online store, using alternative sales channels such as marketplaces can be very important to <strong>increase sales volume and business overall.<\/strong><\/p>\n<p class=\"curiosidad\">Some of the <strong>main marketplaces<\/strong> to consider are: Amazon, Aliexpress, eBay, Privalia, ECI (El Corte Ingl\u00e9s), FNAC, Pixman\u00eda, Zalando, Spartoo, Vente Privee, TMall and Rakuten, among others.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8701 size-full\" title=\"main marketplaces\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/logos_markets.jpg\" alt=\"\" width=\"739\" height=\"325\" \/><\/p>\n<p>There are 2 types of marketplaces: <strong>horizontal and vertical<\/strong>.<br \/>\n<strong>Horizontal<\/strong> marketplaces are more general, offer a wider range of products and have a high overall traffic volume.<br \/>\n<strong>Vertical<\/strong> marketplaces specialize in one theme (for example, Runnics for running shoes), offer products from a specific sector and have a more relevant audience, which brings greater visibility and possibly more efficient sales.<\/p>\n<p>There are several <strong>very important aspects to consider when assessing whether to start selling on a marketplace<\/strong>.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>\n<h2>Marketplace analysis and selection<\/h2>\n<p>Depending on your goals, company profile and target audience, you might consider starting to sell on a <strong>horizontal or vertical<\/strong> marketplace. It\u2019s important to have a sales forecast to avoid stockouts.<\/li>\n<\/p>\n<li>\n<h2>Catalog selection, pricing, product feed<\/h2>\n<p>Another important aspect is choosing the product catalog you want to offer on the marketplace. You need to analyze what competitors are selling, market maturity and your ability to handle high sales volumes, as well as being able to offer distinctive, competitive products and prices.<\/p>\n<p><strong>Once the catalog is defined, you need to create a product feed<\/strong> <strong>that meets each marketplace\u2019s technical requirements<\/strong>. <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce<\/a> lets you manage product feeds for the initial catalog upload. Since each marketplace has a different feed format that is updated quite often, our eCommerce platform is integrated with an external partner (<a href=\"http:\/\/www.qashops.com\" target=\"_blank\" rel=\"noopener noreferrer\">QaShops<\/a>) that, among other things, adapts the feed to each marketplace\u2019s format.<\/p>\n<p>In addition to the product feed, another data feed is usually used to update prices and stock more frequently. This avoids stockouts and, consequently, marketplace penalties. This feed is also managed through QaShops to sync stock between LogiCommerce and the relevant marketplace(s).<\/p>\n<p>Finally, consider how the store\u2019s ERP will be integrated (via XML files or API \u2013 Webservice) to fully coordinate update and sync times across all platforms.<\/li>\n<\/p>\n<li>\n<h2>Product details and ranking<\/h2>\n<p>It\u2019s key to craft <strong>product pages<\/strong> professionally in terms of features, general description and image quality.<br \/>\nAll this information, together with semantics, sales history and response times to questions and customer service, helps the <strong>ranking<\/strong> of products on the marketplace.<\/li>\n<\/p>\n<li>\n<h2>Logistics strategy<\/h2>\n<p>You also need to decide whether <strong>you will ship products directly to the end customer or through the marketplace<\/strong>.<br \/>\nFor example, with Amazon you can choose FBA (Fulfillment by Amazon), where you hand your products to Amazon and they ship them to the end customer.<br \/>\nThere\u2019s also FBM (Fulfillment by Merchant), where the seller ships the product to the end customer. In this case, meeting delivery times and service quality is important to avoid penalties.<\/li>\n<\/p>\n<li>\n<h2>Analysis and monitoring<\/h2>\n<p>Once you\u2019re selling on a marketplace, you need to <strong>analyze the sales data each one generates<\/strong>, broken down by product, price, associated costs and, finally, unit and overall margin. That way you\u2019ll clearly see what it contributes to your business. This matters because margins differ greatly depending on whether you\u2019re a manufacturer or a multi-brand retailer. In the latter case, though, higher sales volume gives you more leverage to negotiate better terms with brands and cut costs.<\/li>\n<\/p>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"curiosidad\">Marketplaces are also useful for testing and entering <strong>international markets<\/strong> and measuring the response to and effectiveness of your product offering before investing in opening an eCommerce store.<\/p>\n<p>Once you\u2019ve decided to sell on a marketplace, it\u2019s important to <strong>build relationships with customers through social media<\/strong> so they get to know you directly. This will help brand recognition and, if you have an eCommerce store, increase the chance they\u2019ll buy from it.<\/p>\n<p>To manage the marketplaces you sell on optimally, we recommend implementing QaShops.<br \/>\n<strong>Benefits of integrating LogiCommerce with QaShops:<\/strong><\/p>\n<div class=\"dato_curioso\">\n<ul>\n<li>Easy creation of feeds for each marketplace by selecting categories and\/or products.<\/li>\n<li>Option to set different prices for each marketplace.<\/li>\n<li>Stock sync between both platforms to avoid stockouts and penalties.<\/li>\n<li>Feeds adapted to each marketplace\u2019s requirements.<\/li>\n<li>Ability to download each marketplace\u2019s orders into LogiCommerce.<\/li>\n<li>Ability to integrate returns.<\/li>\n<li>Option to link LogiCommerce and QaShops order statuses for management and customer notifications.<\/li>\n<\/ul>\n<\/div>\n<p>If you want to start selling on marketplaces, don\u2019t hesitate to <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\" target=\"_blank\" rel=\"noopener noreferrer\">contact <\/a>us. We\u2019ll be happy to help you increase your online sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selling on a marketplace can be an excellent opportunity to boost a business\u2019s sales. For those without an online store, starting to sell on a marketplace can be appealing, since the barriers to entry are relatively low. Initially, there\u2019s no need to invest in developing an eCommerce site: you can reach a large number of [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13041,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2523],"tags":[],"class_list":["post-19091","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketplaces"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketplaces, an opportunity to boost sales | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Selling on a marketplace can be an excellent opportunity to boost a business\u2019s sales. 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