{"id":19089,"date":"2017-12-11T00:00:00","date_gmt":"2017-12-10T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/furest-redesigns-its-online-store-with-tlg-commerce\/"},"modified":"2017-12-11T00:00:00","modified_gmt":"2017-12-10T23:00:00","slug":"furest-redesigns-its-online-store-with-tlg-commerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/furest-redesigns-its-online-store-with-tlg-commerce\/","title":{"rendered":"Furest redesigns its online store with TLG Commerce"},"content":{"rendered":"<p>In the 1920s, customers of the historic <a href=\"https:\/\/www.furest.com\/\">Furest<\/a> gathered in the Louis XV-style salons the store had decorated for them on Passeig de Gr\u00e0cia. Now trends have changed and <strong>Furest customers discover the new collections on their mobile devices,<\/strong> anywhere, anytime.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8992\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/screenshot-www.furest.com-2017-12-01-12-54-35-826-1024x478.png\" alt=\"Furest redesigns its online store\" width=\"750\" height=\"350\" \/><\/p>\n<p>Furest takes great care over the quality and design of its garments. With its own<strong><a href=\"https:\/\/www.furest.com\/ropa-hombre-furest\"> Furest Colecci\u00f3n<\/a><\/strong> line and the introduction of <a href=\"https:\/\/www.furest.com\/ropa-mujer\">women\u2019s fashion brands<\/a>, Furest\u2019s managers satisfy the good taste of loyal customers and broaden their target to new female shoppers.<\/p>\n<p>But Furest doesn\u2019t just focus on what it sells, but also on how it sells it. The technology upgrade, with the <strong>new online store design<\/strong>, adds to the renovations of its physical stores. At Furest, <a href=\"https:\/\/trilogi.com\/blog\/en\/omnichannel-how-to-make-your-offline-and-online-channels-get-along\/\"><strong>omnichannel<\/strong><\/a> isn\u2019t just a new buzzword brought in by eCommerce Managers: for them, <strong>the link between online and offline<\/strong> is a reality that <strong>drives business sales<\/strong>.<\/p>\n<h2>Furest, ahead of its time<\/h2>\n<p>Estanislao Furest Roca, founder of the historic Barcelona fashion store, was a visionary in his day. In 1917 he made a risky but wise decision: moving his store from Pla\u00e7a Reial to Passeig de Gr\u00e0cia, which would later become the city\u2019s new shopping hub.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8991\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/imatge-antiga-1-1024x655.jpg\" alt=\"Furest moved its store ahead of Barcelona\u2019s retail trends\" width=\"750\" height=\"479\" \/><\/p>\n<p>Furest\u2019s history isn\u2019t just full of relocations and new store openings; renovations have mattered too. In the past, the work was led by architects such as Federico Correa and Alfonso Mil\u00e0. But with digitalization, <strong>the new architects are TLG Commerce\u2019s developers, designers and project managers<\/strong>, the agency it trusts to power its online store with the eCommerce platform <a href=\"https:\/\/trilogi.com\/ecommerce-software\/\">LogiCommerce.<\/a><\/p>\n<p>And just as Estanislao bet on a physical move in 1917 to secure foot traffic in Barcelona, the heirs to the business are betting in 2018 on <a href=\"https:\/\/trilogi.com\/marketing-ecommerce\/\">TLG Commerce\u2019s Digital Marketing department<\/a>. The talk is no longer about shopping centers or streets but about social media, SEO and SEM, the new routes ruled by Google that TLG Commerce\u2019s digital marketing team knows inside out.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-8999\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/FUREST-1024x744.png\" alt=\"Furest bets on women\u2019s fashion\" width=\"750\" height=\"545\" \/><\/p>\n<p>In 2012, Furest opened its first digital store with TLG. Over these six years, its platform has continuously adapted to technological changes, which keep accelerating day after day. Furest\u2019s managers have opted for a complete overhaul of their digital store.<strong> The new features improve not only the customer shopping experience but also business management.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the 1920s, customers of the historic Furest gathered in the Louis XV-style salons the store had decorated for them on Passeig de Gr\u00e0cia. Now trends have changed and Furest customers discover the new collections on their mobile devices, anywhere, anytime. Furest takes great care over the quality and design of its garments. With its [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13054,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2505],"tags":[],"class_list":["post-19089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Furest redesigns its online store with TLG Commerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"In the 1920s, customers of the historic Furest gathered in the Louis XV-style salons the store had decorated for them on Passeig de Gr\u00e0cia. 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