{"id":19088,"date":"2017-12-19T00:00:00","date_gmt":"2017-12-18T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/the-online-channel-can-maintain-and-expand-the-pharmacy-market\/"},"modified":"2017-12-19T00:00:00","modified_gmt":"2017-12-18T23:00:00","slug":"the-online-channel-can-maintain-and-expand-the-pharmacy-market","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/the-online-channel-can-maintain-and-expand-the-pharmacy-market\/","title":{"rendered":"The online channel can maintain and expand the pharmacy market"},"content":{"rendered":"

On 28 November TLG Commerce <\/a> brought together all the players in the pharmaceutical sector at an event on eCommerce and Pharma. In the debate, participants concluded that betting on sales through online pharmacies will be key to maintaining and expanding the current market.<\/p>\n

\"online<\/p>\n

The event, attended by pharmacies, distributors and laboratories, highlighted the concerns all players share regarding the digital sale of pharmaceutical products.<\/p>\n

The event was opened by Alberto P\u00e9rez, eCommerce manager at Cofares. He was very clear in his talk, warning his colleagues that if they weren\u2019t the ones selling online, the industry would end up selling its products through mass retail and pharmacies would become \u201ca side door to health centers\u201d.<\/p>\n

Lloren\u00e7 Palomas, sales director at TLG Commerce, encouraged attendees to take the leap. He presented a study on online sales best practices after analyzing the 10 Spanish online pharmacies with the most traffic in Spain<\/a>. Among other conclusions, the eCommerce expert stated that the correlation between an online store\u2019s visibility on Google and its number of product references is direct: the more references, the more visibility. You can watch his talk at this link:<\/p>\n