{"id":19073,"date":"2012-12-28T00:00:00","date_gmt":"2012-12-27T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-importancia-de-lauthor-rank-per-al-2013\/"},"modified":"2012-12-28T00:00:00","modified_gmt":"2012-12-27T23:00:00","slug":"la-importancia-de-lauthor-rank-per-al-2013","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-importancia-de-lauthor-rank-per-al-2013\/","title":{"rendered":"La import\u00e0ncia de l\u2019Author Rank per al 2013"},"content":{"rendered":"<p class=\"MsoNormal\">El posicionament est\u00e0 canviant a velocitat de creuer, amb canvis i actualitzacions constants, especialment des de les \u00faltimes modificacions de Google en el seu algorisme (Panda i Penguin).<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\">Aqu\u00ed tens un exemple de com es veuen, amb aquest canvi, els resultats de cerca del meu blog:<\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" src=\"\/blog\/assets\/content\/authorrankseo.jpg\" alt=\"\" width=\"582\" height=\"150\" \/><\/p>\n<p class=\"MsoNormal\">Tamb\u00e9 hi podeu veure un sistema de votaci\u00f3. D\u2019aquest tema (rich snippets) en parlar\u00e9 en el meu proper post.<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><strong>Qu\u00e8 \u00e9s l\u2019Author Rank i per a qu\u00e8 serveix?<\/strong><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\">\u00c9s un nou algorisme que dona un valor a la import\u00e0ncia d\u2019un autor. Diversos factors en determinaran la import\u00e0ncia, principalment socials (tuits, \u201cM\u2019agrada\u201d de Facebook, vots de Google+, marcadors socials), i l\u2019autoritat social (l\u2019Author Rank) de l\u2019usuari que faci les accions, aix\u00ed com els comentaris que rebi el post concret. <\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\">Fa temps que Google insisteix en la creaci\u00f3 de contingut propi i de qualitat, aix\u00ed que amb aquesta eina Google el potenciar\u00e0 i, de passada, tamb\u00e9 la seva pr\u00f2pia xarxa social, que, per cert, he tingut totalment abandonada fins ara mateix (i, \u00e9s clar, de manera for\u00e7ada\u2026)<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><strong>Com vinculo els continguts a la meva autoria?<\/strong><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\">Doncs, si no en tens, haur\u00e0s de crear un compte a Google Plus. Hi ha altres maneres, per\u00f2 aquesta \u00e9s la m\u00e9s f\u00e0cil i recomanable. Un cop hagis creat el perfil, has d\u2019anar a \u201cEdita el perfil\u201d i, a l\u2019opci\u00f3 \u201ccol\u00b7laborador a\u201d, introduir l\u2019URL de la teva web. Despr\u00e9s haur\u00e0s de posar, abans de tancar l\u2019etiqueta <em>head<\/em> del codi de la teva web o blog:<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><link rel=\"author\" href=\"https:\/\/plus.google.com\/107085063680444753938\/posts\"\n\/><\/head> (amb la vostra URL de perfil de Google Plus)<\/p>\n<p class=\"MsoNormal\"><img decoding=\"async\" src=\"\/blog\/assets\/content\/plusprofile.jpg\" alt=\"\" width=\"765\" height=\"218\" \/><\/p>\n<p class=\"MsoNormal\">Incloure aquest sistema ens permetr\u00e0 millorar el posicionament i incrementar la visibilitat als resultats de cerca.<\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\"><strong>Ho puc fer a la meva botiga online?<\/strong><\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\">Si crees contingut amb un blog, s\u00ed. Si no \u00e9s aix\u00ed, ja ho saps: ser\u00e0 el pas previ, pensant sempre en el teu client i oferint-li informaci\u00f3 del seu inter\u00e8s, amb const\u00e0ncia i dedicaci\u00f3. <\/p>\n<p class=\"MsoNormal\">\u00a0<\/p>\n<p class=\"MsoNormal\">S\u00ed! El contingut \u00e9s el rei\u2026.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El posicionament est\u00e0 canviant a velocitat de creuer, amb canvis i actualitzacions constants, especialment des de les \u00faltimes modificacions de Google en el seu algorisme (Panda i Penguin). \u00a0 Aqu\u00ed tens un exemple de com es veuen, amb aquest canvi, els resultats de cerca del meu blog: Tamb\u00e9 hi podeu veure un sistema de votaci\u00f3. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19073","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La import\u00e0ncia de l\u2019Author Rank per al 2013 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El posicionament est\u00e0 canviant a velocitat de creuer, amb canvis i actualitzacions constants, especialment des de les \u00faltimes modificacions de Google en\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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