{"id":19070,"date":"2013-01-11T00:00:00","date_gmt":"2013-01-10T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tendencies-dm-commerce-per-al-2013\/"},"modified":"2013-01-11T00:00:00","modified_gmt":"2013-01-10T23:00:00","slug":"tendencies-dm-commerce-per-al-2013","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tendencies-dm-commerce-per-al-2013\/","title":{"rendered":"Tend\u00e8ncies d\u2019M-Commerce per al 2013"},"content":{"rendered":"<p>A Trilogi vam fer un estudi amb una mostra dels nostres clients a principis del 2012 que comparava el primer trimestre del 2011 amb el del 2012 pel que fa a les visites rebudes des de <a href=\"\/crear-web-para-movil\" target=\"_self\" rel=\"noopener noreferrer\">dispositius m\u00f2bils<\/a> (smartphones i tauletes).<\/p>\n<p>An\u00e0lisi feta entre m\u00e9s de 100 botigues online de diferents sectors (B2C).<\/p>\n<p>\u00a0<\/p>\n<p><strong>El resultat de l\u2019estudi:<\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>3,8% de les visites el 2011<\/li>\n<li>11% de les visites el 2012<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>Ara que hem tancat el 2012, les visites rebudes des de smartphones ja arriben al 24% i, el m\u00e9s important, els usuaris compren i el percentatge de conversi\u00f3 \u00e9s cada vegada m\u00e9s alt, fins a igualar el de les visites des d\u2019ordinadors de sobretaula.<\/p>\n<p><img decoding=\"async\" src=\"\/blog\/assets\/content\/ecommerce-news-mobile-pc-tablet.jpg\" alt=\"eCommerce m\u00f2bil\" width=\"749\" height=\"435\" \/><\/p>\n<p><pre>Font de la foto:<a rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.mivamerchant.com\" target=\"_blank\">http:\/\/www.mivamerchant.com<\/a><\/pre>\n<p><\/p>\n<pre><br \/><\/pre>\n<\/p>\n<p>Si a aquestes dades hi afegim que, segons estudis de l\u2019empresa OMP, Espanya \u00e9s un dels pa\u00efsos d\u2019Europa amb m\u00e9s usuaris de smartphone i que, en canvi, un percentatge molt petit d\u2019empreses tenen la botiga adaptada a smartphones, podem deduir que \u00e9s molt bon moment per invertir en l\u2019adaptaci\u00f3 de la nostra botiga online.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Aquest increment d\u2019usuaris \u00e9s l\u00f2gic: amb el smartphone pots navegar en qualsevol moment, aprofitant els trajectes en transport p\u00fablic o les esperes d\u2019una visita o al metge, per informar-te sobre productes o interactuar amb les xarxes socials. A m\u00e9s de la privacitat que t\u2019ofereix l\u2019\u00fas exclusiu del teu smartphone.<\/p>\n<p>En el moment en qu\u00e8 un client potencial entri a la vostra versi\u00f3 m\u00f2bil i vegi la facilitat de navegaci\u00f3 que li oferiu, creieu que comprar\u00e0 a la vostra botiga o en una altra de la compet\u00e8ncia que no estigui adaptada?<\/p>\n<p>\u00a0<\/p>\n<p>Creieu que aquest increment de visites des de smartphones continuar\u00e0 augmentant aquest 2013?<\/p>\n<p>La meva predicci\u00f3 \u00e9s que a finals d\u2019any arribarem al 40%. Quina \u00e9s la teva?<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Trilogi vam fer un estudi amb una mostra dels nostres clients a principis del 2012 que comparava el primer trimestre del 2011 amb el del 2012 pel que fa a les visites rebudes des de dispositius m\u00f2bils (smartphones i tauletes). An\u00e0lisi feta entre m\u00e9s de 100 botigues online de diferents sectors (B2C). \u00a0 El [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1729],"tags":[],"class_list":["post-19070","post","type-post","status-publish","format-standard","hentry","category-etrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00e8ncies d\u2019M-Commerce per al 2013 | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"A Trilogi vam fer un estudi amb una mostra dels nostres clients a principis del 2012 que comparava el primer trimestre del 2011 amb el del 2012 pel que fa\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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