{"id":19065,"date":"2018-08-07T00:00:00","date_gmt":"2018-08-06T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\/"},"modified":"2018-08-07T00:00:00","modified_gmt":"2018-08-06T22:00:00","slug":"huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\/","title":{"rendered":"Huge online potential in China for the cosmetics and beauty industry"},"content":{"rendered":"<p>eCommerce worldwide is at its sweetest moment for finding opportunities. The cosmetics and beauty sector is booming in Asia, and even more so in China.<\/p>\n<h3><strong>Asia-Pacific is the world\u2019s most attractive market for cosmetics and beauty companies.<\/strong><\/h3>\n<p>Asia accounts for 51% of global sales. The cosmetics and beauty sector generated US$111.95B in 2017, with a compound annual growth rate of 6% between 2012 and 2017, making it a very strong and steadily growing sector.<\/p>\n<p>Within the cosmetics and beauty sector, the segment with the highest revenue in 2017 was facial moisturizers, with US$19B.<\/p>\n<h3><strong>China, the growth engine of the cosmetics and beauty industry in Asia.<\/strong><\/h3>\n<p>China is the world\u2019s second-largest cosmetics market after the United States, although it is on track to become the largest by 2020.<\/p>\n<p>In 2016, China closed with revenue of US$35.4B in the cosmetics and beauty products sector, with an annual growth rate above 10%.<\/p>\n<p>88% of Chinese women aged 20 to 30 wear makeup every day, and 63% of Chinese men use beauty products occasionally. These figures confirm the importance of the cosmetics and beauty sector in the Chinese market.<\/p>\n<p>Of the 60% of total sales made by foreign companies, 90% of the sales value is accounted for.<\/p>\n<p style=\"padding-bottom: 1em; color: #666666; font-size: 14px;\"><img decoding=\"async\" class=\"aligncenter wp-image-9957\" style=\"font-weight: bold;\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/Picture1.jpg\" alt=\"\" width=\"826\" height=\"551\" \/><\/p>\n<h3><strong>The online channel, the key to success in Asia.<\/strong><\/h3>\n<p>The biggest trend in the online channel is the growing interest in influencers, or KOLs (Key Opinion Leaders).<\/p>\n<p>The following figures show this:<\/p>\n<ul>\n<li>More than 37% of female shoppers discover new products through influencers on online channels.<\/li>\n<li>An influencer costs between US$5 and US$10 per 1,000 views.<\/li>\n<li>75% of companies use (or want to use) influencer marketing as part of their strategy.<\/li>\n<\/ul>\n<p>This shows how important influencers have become in this sector.<\/p>\n<p class=\"referencia\" style=\"text-align: center;\"><span class=\"t80\">\u201c<\/span> Ecommerce isn\u2019t the cherry on the cake, it becomes the new cake <span class=\"t80\">\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><strong>says Jean-Paul Agon, CEO of L\u2019Or\u00e9al Group<\/strong><\/p>\n<p>Overall, the market share of online sales channels is growing at a rate above 40%. 77% of online sales are made in tier 1 and tier 2 cities.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10282\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/1-4.jpg\" alt=\"\" width=\"669\" height=\"362\" \/><\/p>\n<p>There is a clear upward trend in online purchases of cosmetics and beauty products, so it\u2019s important, and highly worthwhile, to have an eCommerce adapted to customers\u2019 new ways of shopping and to new market trends.<\/p>\n<p>At <a href=\"https:\/\/trilogi.com\/en\/\">TLG Commerce<\/a> we specialize in building online stores for the Asian market. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">Ask us<\/a> for more details. <a href=\"https:\/\/trilogi.com\/crear-tienda-web-contacto\/\">We\u2019ll help you<\/a> with your project!<\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><em>Sources: Statista, Euromonitor International Reports, cirs-reach.com, HKTDC Research, cosmeticsdesign-asia.com.<\/em><\/p>\n<p><em>Image source: <a href=\"https:\/\/www.pexels.com\/\">Pexels <\/a><\/em><\/p>\n<p><em>\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eCommerce worldwide is at its sweetest moment for finding opportunities. The cosmetics and beauty sector is booming in Asia, and even more so in China. Asia-Pacific is the world\u2019s most attractive market for cosmetics and beauty companies. Asia accounts for 51% of global sales. The cosmetics and beauty sector generated US$111.95B in 2017, with a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13168,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2521],"tags":[2059,1845,2371,1749,1751,2335,1785,2089],"class_list":["post-19065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international-ecommerce","tag-asia","tag-china","tag-cosmetics-and-beauty","tag-e-commerce","tag-ecommerce","tag-influencers","tag-online-store","tag-selling-online-in-china"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Huge online potential in China for the cosmetics and beauty industry | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"eCommerce worldwide is at its sweetest moment for finding opportunities. 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The cosmetics and beauty sector is booming in Asia, and even more so in China.\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-06T22:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/beauty-eye-fashion-3119-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1696\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Huge online potential in China for the cosmetics and beauty industry\",\"datePublished\":\"2018-08-06T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/\"},\"wordCount\":404,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/beauty-eye-fashion-3119-scaled.jpg\",\"keywords\":[\"Asia\",\"China\",\"cosmetics and beauty\",\"e-commerce\",\"ecommerce\",\"influencers\",\"online store\",\"selling online in China\"],\"articleSection\":[\"International eCommerce\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/\",\"name\":\"Huge online potential in China for the cosmetics and beauty industry | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/huge-online-potential-in-china-for-the-cosmetics-and-beauty-industry\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/beauty-eye-fashion-3119-scaled.jpg\",\"datePublished\":\"2018-08-06T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"eCommerce worldwide is at its sweetest moment for finding opportunities. 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