{"id":19057,"date":"2013-01-21T00:00:00","date_gmt":"2013-01-20T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/recomanacions-per-evitar-el-frau-a-la-teva-botiga-online\/"},"modified":"2013-01-21T00:00:00","modified_gmt":"2013-01-20T23:00:00","slug":"recomanacions-per-evitar-el-frau-a-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/recomanacions-per-evitar-el-frau-a-la-teva-botiga-online\/","title":{"rendered":"Recomanacions per evitar el frau a la teva botiga online"},"content":{"rendered":"<p>El <strong>frau en les compres online<\/strong> \u00e9s un dels aspectes que m\u00e9s preocupen en el sector de l\u2019eCommerce, tant als compradors com als venedors, ja que genera desconfian\u00e7a en els uns i grans problemes en els altres.<\/p>\n<p>\u00a0<\/p>\n<p>Gran part dels venedors online consideren que <strong>el frau amb targetes de cr\u00e8dit pot ser un risc seri\u00f3s<\/strong> per als seus negocis.<\/p>\n<p>\u00a0<\/p>\n<p>Una de les principals vies per cometre aquest tipus de frau \u00e9s la informaci\u00f3 de targetes de cr\u00e8dit robades o clonades, que es fa servir per fer compres online no autoritzades pel propietari leg\u00edtim de la targeta.<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" src=\"\/blog\/assets\/content\/fraudeonline.jpg\" alt=\"\" width=\"470\" height=\"314\" \/><\/p>\n<p><pre><br \/><\/pre>\n<p><\/p>\n<pre>Font de la imatge: <a href=\"http:\/\/www.hudsonhorizons.com\/Custom-Website-Solutions\/eCommerce-Website-Solutions\/Online-Payment-Solutions.htm\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.hudsonhorizons.com\/<\/a><\/pre>\n<\/p>\n<p>\u00a0<\/p>\n<p>Ning\u00fa no \u00e9s immune a aquest problema. A la nostra botiga online, tard o d\u2019hora podem ser v\u00edctimes de frau. Un dia rebem una compra amb targeta de cr\u00e8dit i, quan ja hem enviat la mercaderia, ens informen que hi ha un problema amb la transacci\u00f3. En una situaci\u00f3 com aquesta, \u00e9s molt probable que acabem perdent tant els productes com els diners.<\/p>\n<p>\u00a0<\/p>\n<p>Per evitar o intentar <strong>minimitzar l\u2019impacte d\u2019un possible frau<\/strong>, cal que la botiga online prengui totes les precaucions possibles. Disposar d\u2019una bona programaci\u00f3 per evitar problemes de seguretat, d\u2019un certificat de seguretat SSL per a les transmissions de dades a la web i d\u2019una passarel\u00b7la de pagament segura que, a m\u00e9s, s\u2019encarregui d\u2019emmagatzemar la informaci\u00f3 de les targetes de cr\u00e8dit\u2026 ens pot ajudar en el nostre afany d\u2019aconseguir un sistema m\u00e9s segur. Per\u00f2 aix\u00f2 sol no n\u2019hi ha prou, ja que sovint la picaresca va un pas per davant de la t\u00e8cnica.<\/p>\n<p>\u00a0<\/p>\n<p>Fer un <strong>control exhaustiu de les compres<\/strong> que rebem tamb\u00e9 ens ser\u00e0 de gran ajuda per prevenir un possible frau. Sol haver-hi una gran quantitat de senyals que ens poden indicar que una transacci\u00f3 \u00e9s susceptible de ser fraudulenta. No es tracta d\u2019obsessionar-se, ja que moltes poden no ser-ho, per\u00f2 val m\u00e9s ser precavit per evitar sorpreses desagradables.<\/p>\n<p>\u00a0<\/p>\n<p>\tEntre d\u2019altres, podem trobar els indicis seg\u00fcents, que ens poden fer sospitar que <strong>hem rebut una comanda fraudulenta<\/strong>:<\/p>\n<p>\u00a0<\/p>\n<ul>\n<li> Una comanda d\u2019un import molt per sobre de la mitjana habitual<\/li>\n<li> Diverses compres seguides del mateix usuari<\/li>\n<li> Diverses comandes des de la mateixa IP amb adreces de lliurament diferents<\/li>\n<li> Diversos intents de compra al TPV abans d\u2019una comanda correcta<\/li>\n<li> Que la IP de la transacci\u00f3 situ\u00ef la comanda en un pa\u00eds diferent del de lliurament<\/li>\n<li> Manca d\u2019informaci\u00f3 o dades estranyes o poc concloents en el contacte<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><strong>Qu\u00e8 puc fer si sospito d\u2019una possible transacci\u00f3 fraudulenta a la meva botiga online?<\/strong><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>El primer i principal \u00e9s NO LLIURAR LA MERCADERIA en cap cas fins que estiguem segurs de la veracitat de l\u2019operaci\u00f3. Encara que aix\u00f2 pugui anar en contra de la nostra pol\u00edtica d\u2019enviaments perqu\u00e8 endarrereix el lliurament de la comanda, com he dit abans, val m\u00e9s ser precavit.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Comprovar l\u2019operaci\u00f3 amb el banc perqu\u00e8 ens indiqui si t\u00e9 indicis de possible frau i fer-li arribar la nostra sospita i preocupaci\u00f3.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Comunicar-se amb l\u2019usuari per verificar la comanda sol ser una bona opci\u00f3: demanar-li que confirmi les dades de lliurament i altres. \u00c9s important intentar guardar un registre de totes les comunicacions que es facin amb el client; si s\u00f3n telef\u00f2niques, \u00e9s recomanable enviar igualment un correu de validaci\u00f3.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<ul>\n<li>Si el comprador no respon o, per la seva resposta, tenim la certesa que es tracta d\u2019un frau, cal notificar-ho al banc i a la policia amb tota la informaci\u00f3 possible (dades de l\u2019usuari, dades banc\u00e0ries, adre\u00e7a IP de la transacci\u00f3, correus o comunicacions intercanviades, etc.).<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00c9s molt important tenir totes aquestes operacions fraudulentes ben documentades i, sobretot, no fer servir els diners que en provenen, ja que en el futur la just\u00edcia ens els pot reclamar per retornar-los al propietari leg\u00edtim. Si volgu\u00e9ssim aprofitar o ignorar operacions fraudulentes repetides a la nostra botiga online simplement pel benefici que ens puguin reportar, podr\u00edem estar incorrent en un delicte d\u2019encobriment o de complicitat amb la persona o persones responsables del frau.<\/p>\n<p>\u00a0<\/p>\n<p>Es tracta d\u2019un tema molt seri\u00f3s, i \u00e9s responsabilitat de tots posar-hi el m\u00e0xim d\u2019esfor\u00e7 per intentar eradicar-lo, ja que pot ser un gran fre per al creixement de l\u2019eCommerce i, sobretot, per a la confian\u00e7a dels usuaris en les compres online.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El frau en les compres online \u00e9s un dels aspectes que m\u00e9s preocupen en el sector de l\u2019eCommerce, tant als compradors com als venedors, ja que genera desconfian\u00e7a en els uns i grans problemes en els altres. \u00a0 Gran part dels venedors online consideren que el frau amb targetes de cr\u00e8dit pot ser un risc [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1739],"tags":[],"class_list":["post-19057","post","type-post","status-publish","format-standard","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recomanacions per evitar el frau a la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El frau en les compres online \u00e9s un dels aspectes que m\u00e9s preocupen en el sector de l\u2019eCommerce, tant als compradors com als venedors, ja que genera\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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