{"id":19037,"date":"2013-04-23T00:00:00","date_gmt":"2013-04-22T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/5-consells-per-augmentar-les-vendes-de-la-teva-botiga-online\/"},"modified":"2013-04-23T00:00:00","modified_gmt":"2013-04-22T22:00:00","slug":"5-consells-per-augmentar-les-vendes-de-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/5-consells-per-augmentar-les-vendes-de-la-teva-botiga-online\/","title":{"rendered":"5 consells per augmentar les vendes de la teva botiga online"},"content":{"rendered":"<p>Un post que indiqu\u00e9s totes les f\u00f3rmules per augmentar el tr\u00e0nsit i les vendes d\u2019una botiga virtual podria ser molt extens. Aqu\u00ed ens centrarem en la conversi\u00f3.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">Directament i sense tecnicismes: si entren 100 usuaris al teu eCommerce i en compra un, la conversi\u00f3 ser\u00e0 de l\u20191%.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">Els costos de captaci\u00f3 de tr\u00e0nsit estan creixent a causa de l\u2019alta compet\u00e8ncia, i \u00e9s vital millorar aquest \u00edndex, aix\u00ed com treballar la fidelitzaci\u00f3.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">L\u2019altre dia vaig estar amb un dels nostres clients comparant les vendes del per\u00edode del 2011 i les del 2012. Va tenir un descens de tr\u00e0nsit del 10%, per\u00f2 un augment de 3 d\u00e8cimes en la conversi\u00f3. <\/span><span style=\"line-height: 1.6em; font-size: 13px;\">Aix\u00f2 va suposar un increment del 53% de la facturaci\u00f3 total respecte al 2011.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"http:\/\/www.brickandclic.com\/wp-content\/uploads\/2013\/02\/posicionamiento-tienda-online.jpg\" style=\"width: 626px; height: 469px; border-width: 1px; border-style: solid;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Com es fa?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>F\u00e0cil d\u2019explicar i dif\u00edcil d\u2019aconseguir.<\/p>\n<h3><strong>Cuidant les fonts de tr\u00e0nsit<\/strong><\/h3>\n<p><span style=\"line-height: 1.6em;\">Generant tr\u00e0nsit de qualitat, amb usuaris interessats en el nostre tipus de producte. Analitzant el retorn de cadascuna de les accions fetes, la inversi\u00f3 i els resultats.<\/span><\/p>\n<h3><strong>Disseny i usabilitat de la botiga online<\/strong><\/h3>\n<p><span style=\"line-height: 1.6em;\">Un entorn agradable (adaptat al perfil dels nostres compradors), \u00e0gil, f\u00e0cil i amb un proc\u00e9s de compra sense barreres. Res de demanar dades excessives en el proc\u00e9s de compra: el client pot fer-se enrere.<\/span><\/p>\n<h3><strong>Costos de transport<\/strong><\/h3>\n<p>Siguin quins siguin (gratu\u00efts o no), cal indicar-ne clarament l\u2019estimaci\u00f3 abans del registre.<\/p>\n<h3><strong>Cercador<\/strong><\/h3>\n<p>Que controli les faltes d\u2019ortografia, que ens proposi cerques de manera proactiva i que estigui ubicat en un lloc destacat.<\/p>\n<h3><strong>Recomanacions<\/strong><\/h3>\n<p>Fem la vida f\u00e0cil als nostres compradors potencials: mostrem-los els \u00faltims productes vistos, productes recomanats i, si \u00e9s possible, recomanacions personalitzades segons els h\u00e0bits de compra i navegaci\u00f3 de l\u2019usuari.<\/p>\n<p><span style=\"line-height: 1.6em;\">La vostra botiga online compleix tots els punts?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un post que indiqu\u00e9s totes les f\u00f3rmules per augmentar el tr\u00e0nsit i les vendes d\u2019una botiga virtual podria ser molt extens. Aqu\u00ed ens centrarem en la conversi\u00f3. &nbsp; Directament i sense tecnicismes: si entren 100 usuaris al teu eCommerce i en compra un, la conversi\u00f3 ser\u00e0 de l\u20191%. &nbsp; Els costos de captaci\u00f3 de tr\u00e0nsit [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19037","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 consells per augmentar les vendes de la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Un post que indiqu\u00e9s totes les f\u00f3rmules per augmentar el tr\u00e0nsit i les vendes d\u2019una botiga virtual podria ser molt extens. 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