{"id":19031,"date":"2013-05-15T00:00:00","date_gmt":"2013-05-14T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-por-creixent-al-showrooming\/"},"modified":"2013-05-15T00:00:00","modified_gmt":"2013-05-14T22:00:00","slug":"la-por-creixent-al-showrooming","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-por-creixent-al-showrooming\/","title":{"rendered":"La por creixent al \u201cshowrooming\u201d"},"content":{"rendered":"<p>Us imagineu que us cobressin per visitar una botiga? O per emprovar-vos algun producte que no comprar\u00edeu en aquell moment? Aquestes s\u00f3n algunes de les mesures que s\u2019estan introduint a causa del \u201c<strong>showrooming<\/strong>\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p>El \u201cshowrooming\u201d \u00e9s la tend\u00e8ncia (o pr\u00e0ctica) sorgida arran de l\u2019aparici\u00f3 d\u2019ofertes en m\u00faltiples canals online. El client veu el producte a la botiga, el toca i fins i tot el compara en una altra, per despr\u00e9s arribar a casa i <strong>comprar per internet<\/strong>. L\u2019alarma ha saltat en alguns negocis nord-americans, que diuen que ha augmentat el nombre de curiosos que s\u2019hi acosten i treuen el tel\u00e8fon per comparar preus. Per aix\u00f2 estan apareixent alguns cartells que anuncien que es cobraran petites quantitats per mirar a la botiga. I nosaltres ens preguntem: cobrar per mirar no allunyar\u00e0 els possibles compradors?<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">El lema popular de \u201cVingui, compari i, si troba res millor, li tornem els diners\u201d ja no serveix per a tothom per l\u2019exist\u00e8ncia de les <\/span><strong style=\"line-height: 1.6em;\">botigues online <\/strong><span style=\"line-height: 1.6em;\">i la facilitat amb qu\u00e8 s\u2019hi comparen preus i es troben ofertes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>La dada positiva d\u2019aquesta pr\u00e0ctica \u00e9s que hem perdut la por de pensar que hi ha poca seguretat a la xarxa. El que en traiem \u00e9s que les botigues f\u00edsiques hauran d\u2019aguditzar l\u2019enginy o millorar els preus si no volen que aquesta pr\u00e0ctica es torni habitual al nostre pa\u00eds.<\/p>\n<p>&nbsp;<\/p>\n<p>Tot i aix\u00ed, us sembla excessiu que us facturin nom\u00e9s per mirar? O que us prohibeixin entrar a les botigues amb el tel\u00e8fon?<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/showrooming.jpg\" style=\"width: 550px; height: 408px; margin: 10px;\" \/><\/p>\n<p>Font de la imatge: <a href=\"http:\/\/tomfishburne.com\/\">http:\/\/tomfishburne.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Us imagineu que us cobressin per visitar una botiga? O per emprovar-vos algun producte que no comprar\u00edeu en aquell moment? Aquestes s\u00f3n algunes de les mesures que s\u2019estan introduint a causa del \u201cshowrooming\u201d. &nbsp; El \u201cshowrooming\u201d \u00e9s la tend\u00e8ncia (o pr\u00e0ctica) sorgida arran de l\u2019aparici\u00f3 d\u2019ofertes en m\u00faltiples canals online. El client veu el producte [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19031","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La por creixent al \u201cshowrooming\u201d | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Us imagineu que us cobressin per visitar una botiga? O per emprovar-vos algun producte que no comprar\u00edeu en aquell moment? 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