{"id":19028,"date":"2013-05-21T00:00:00","date_gmt":"2013-05-20T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/"},"modified":"2013-05-21T00:00:00","modified_gmt":"2013-05-20T22:00:00","slug":"es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/","title":{"rendered":"\u00c9s bona idea obligar a registrar-se a la meva botiga online?"},"content":{"rendered":"<p>Bona part dels <strong>abandonaments de cistella en una botiga online <\/strong>es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori, en realitat, frena molts clients potencials. I la pregunta \u00e9s clara: val la pena?<\/p>\n<p>La motivaci\u00f3 d\u2019un usuari per registrar-se en una botiga online pot dependre de molts factors, per\u00f2 principalment sol deure\u2019s a la recurr\u00e8ncia amb qu\u00e8 compra el tipus de producte que venem o a un cert inter\u00e8s per les ofertes i novetats relacionades. Per\u00f2 quan no \u00e9s aix\u00ed, i el registre es deu \u00fanicament al fet que l\u2019usuari no ha tingut cap altra alternativa en el moment de la compra, <strong>aquest registre no \u00e9s gaire v\u00e0lid a nivell de m\u00e0rqueting<\/strong>. Si pensem que obligar l\u2019usuari a registrar-se \u00e9s un benefici per a la nostra base de dades de newsletter, ens equivoquem.<\/p>\n<h2>Qu\u00e8 volem vendre o publicitar?<\/h2>\n<p>Arribats a aquest punt, caldria preguntar-se: quina \u00e9s la finalitat de la nostra botiga online? Est\u00e0 clar que no \u00e9s un portal de continguts ni un blog amb actualitzacions di\u00e0ries. Aix\u00ed doncs, si <strong>la finalitat de la nostra botiga online \u00e9s vendre<\/strong>, per qu\u00e8 complicar la vida a l\u2019usuari que vol comprar?<\/p>\n<p>Ara b\u00e9, no s\u2019ha d\u2019oblidar que generar una bona base de dades de clients i subscriptors a la newsletter \u00e9s important per fer accions de m\u00e0rqueting online. Per\u00f2 sempre sabent que aquesta base de dades de clients potencials \u00e9s \u00fatil si no est\u00e0 plena de registres \u201cobligats\u201d que possiblement no tinguin el mateix inter\u00e8s que els \u201cvoluntaris\u201d. \u00c9s molt m\u00e9s efectiu deixar que el client decideixi lliurement qu\u00e8 vol fer. Per aix\u00f2, la recomanaci\u00f3 \u00e9s que <strong>en el proc\u00e9s de compra es pugui comprar sense registrar-se<\/strong>, perqu\u00e8 aquest possible client est\u00e0 comprant, no subscrivint-se a la nostra newsletter. Per captar clients potencials o registres de newsletter s\u2019haurien de plantejar <strong>estrat\u00e8gies i accions de m\u00e0rqueting <\/strong>orientades a aquesta finalitat.<\/p>\n<p>Finalment, cal tenir en compte que els usuaris no sempre diuen la veritat quan omplen els formularis de registre, i encara menys quan el registre \u00e9s obligatori. La nostra recomanaci\u00f3 seria <strong>simplificar el proc\u00e9s de registre i de compra<\/strong>, ja que en moltes ocasions es demanen dades innecess\u00e0ries que poden dissuadir el client fins i tot de fer la compra, encara que sigui sense registrar-se.<\/p>\n<h2>Hi ha alternatives?<\/h2>\n<p>La idea \u00e9s sempre <strong>millorar l\u2019experi\u00e8ncia de l\u2019usuari<\/strong> i, finalment, poder convertir la seva visita en una compra. Plantejat el problema que pot causar l\u2019obligaci\u00f3 de registrar-se a la nostra botiga online, les possibles recomanacions s\u00f3n clares: no obligar a registrar-se i simplificar els formularis. Tot i aix\u00ed, per als usuaris \u00e9s una \u201cmol\u00e8stia\u201d haver d\u2019introduir les seves dades una vegada i una altra cada cop que volen comprar&#8230;<\/p>\n<p>El <strong>social login <\/strong>va n\u00e9ixer amb la idea de connectar l\u2019usuari a la nostra eShop (o a un altre tipus de p\u00e0gina web) de la manera m\u00e9s senzilla possible i a trav\u00e9s d\u2019un compte que ja t\u00e9 en una xarxa social. Gaireb\u00e9 tots els nostres coneguts tenen comptes de Facebook, Twitter, etc. Per qu\u00e8 no aprofitar-ho?<\/p>\n<p><strong>Facebook Connect <\/strong>\u00e9s una alternativa al registre o a la introducci\u00f3 de dades dels usuaris a la nostra botiga online. Amb aquest plugin social aconseguirem que els usuaris puguin deixar les seves dades nom\u00e9s \u201cidentificant-se\u201d amb el seu compte de Facebook. D\u2019aquesta manera, aquest pas se simplifica molt, i tamb\u00e9 \u00e9s un avantatge per al client, ja que no necessita tenir un compte a cada botiga online on compra. Amb les seves dades d\u2019acc\u00e9s a Facebook pot comprar on vulgui. Genial, no us sembla?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bona part dels abandonaments de cistella en una botiga online es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori, en realitat, frena molts clients potencials. I la pregunta \u00e9s clara: val la pena? La motivaci\u00f3 d\u2019un usuari per registrar-se en una botiga online pot dependre de molts factors, per\u00f2 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-19028","post","type-post","status-publish","format-standard","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00c9s bona idea obligar a registrar-se a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Bona part dels abandonaments de cistella en una botiga online es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori,\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9s bona idea obligar a registrar-se a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Bona part dels abandonaments de cistella en una botiga online es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori,\u2026\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-20T22:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"\u00c9s bona idea obligar a registrar-se a la meva botiga online?\",\"datePublished\":\"2013-05-20T22:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/\"},\"wordCount\":642,\"commentCount\":0,\"articleSection\":[\"Customer Experience\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/\",\"name\":\"\u00c9s bona idea obligar a registrar-se a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"datePublished\":\"2013-05-20T22:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Bona part dels abandonaments de cistella en una botiga online es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori,\u2026\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/ca\\\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9s bona idea obligar a registrar-se a la meva botiga online?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9s bona idea obligar a registrar-se a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency","description":"Bona part dels abandonaments de cistella en una botiga online es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori,\u2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/","og_locale":"es_ES","og_type":"article","og_title":"\u00c9s bona idea obligar a registrar-se a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency","og_description":"Bona part dels abandonaments de cistella en una botiga online es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori,\u2026","og_url":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2013-05-20T22:00:00+00:00","author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"\u00c9s bona idea obligar a registrar-se a la meva botiga online?","datePublished":"2013-05-20T22:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/"},"wordCount":642,"commentCount":0,"articleSection":["Customer Experience"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/","url":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/","name":"\u00c9s bona idea obligar a registrar-se a la meva botiga online? | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"datePublished":"2013-05-20T22:00:00+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Bona part dels abandonaments de cistella en una botiga online es deu al fet d\u2019obligar l\u2019usuari a registrar-se per fer la compra. El registre obligatori,\u2026","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/ca\/es-bona-idea-obligar-a-registrar-se-a-la-meva-botiga-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"\u00c9s bona idea obligar a registrar-se a la meva botiga online?"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"ca","translations":{"ca":19028,"es":11879,"en":19345},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19028"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19028\/revisions"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}