{"id":19020,"date":"2013-07-02T00:00:00","date_gmt":"2013-07-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/els-blogs-corporatius-la-millor-eina-per-als-backlinks\/"},"modified":"2013-07-02T00:00:00","modified_gmt":"2013-07-01T22:00:00","slug":"els-blogs-corporatius-la-millor-eina-per-als-backlinks","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/els-blogs-corporatius-la-millor-eina-per-als-backlinks\/","title":{"rendered":"Els blogs corporatius: la millor eina per als backlinks"},"content":{"rendered":"<p>Les mans de tisora ja no s\u00f3n nom\u00e9s de l\u2019Eduardo. Tamb\u00e9 ho s\u00f3n (i molt) de Google. Igual que el perruquer\/jardiner retallava els cabells de la gent i els matolls, Google fa el mateix amb les botigues online i les p\u00e0gines web que no compleixen les seves directrius.<\/p>\n<p>&nbsp;<\/p>\n<p>Un dels retocs de la nova actualitzaci\u00f3 de Google Penguin 2.0 que m\u00e9s maldecaps est\u00e0 donant \u00e9s la <strong>creaci\u00f3 d\u2019enlla\u00e7os o backlinks<\/strong>. Davant les males pr\u00e0ctiques de SEO que s\u2019han dut a terme, Google ha decidit deixar enrere l\u2019ab\u00fas, en alguns casos excessiu, que es fa dels enlla\u00e7os rec\u00edprocs i de la manera com s\u2019han fet fins ara.<\/p>\n<p>&nbsp;<\/p>\n<p>\n<img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/manostijeras.jpg\" style=\"width: 260px; height: 400px; margin: 10px 25px; float: left;\" \/><\/p>\n<p><span style=\"line-height: 1.6em;\">Molts s\u2019han posat les mans al cap davant d\u2019aquest tema i fins i tot s\u2019ha arribat a dir que el backlink \u201cha mort\u201d, cosa que afecta diferents aspectes del posicionament i el Page Rank de la botiga. Per\u00f2 l\u2019\u00fanica cosa clara \u00e9s que els enlla\u00e7os continuen sent necessaris, tant per al SEO com per al Branding.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>Per aix\u00f2 \u00e9s cada vegada m\u00e9s important tenir un <strong>blog corporatiu<\/strong> a les vostres botigues online. A m\u00e9s de poder situar-vos com a referents del vostre sector, us aportar\u00e0 un feedback positiu, sempre que el poseu en mans d\u2019un professional de l\u2019escriptura i de la producci\u00f3 de continguts i que aquest hi dediqui les hores necess\u00e0ries per posicionar-lo i donar-li visibilitat.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Si vols que el teu blog es llegeixi, es comparteixi i, el m\u00e9s important, que els altres vulguin apar\u00e8ixer-hi mencionats de manera natural, apunta\u2019t aquests consells:<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>Integra\u2019l a la teva botiga.<\/strong> Si hem de marxar per llegir, \u00e9s probable que no tornem per fer la compra o que h\u00e0gim perdut el domini de la botiga perqu\u00e8 est\u00e0 fet amb una plantilla o en un altre servidor.<\/li>\n<li><strong>Actualitza\u2019l setmanalment<\/strong>. \u00c9s una feina constant de producci\u00f3 i elaboraci\u00f3 de temes, aix\u00ed que organitza\u2019t sobre qu\u00e8 vols escriure, quant i quan.<\/li>\n<li><strong>Relaciona el teu blog amb not\u00edcies <\/strong>del sector i aconsegueix enlla\u00e7os de manera natural tractant temes que puguin ser d\u2019inter\u00e8s general.<\/li>\n<li>Amb la nova actualitzaci\u00f3, l\u2019<strong><em>Author Rank<\/em> <\/strong>(contingut \u00fanic i exclusiu amb autoria) es valorar\u00e0 m\u00e9s que mai.<\/li>\n<li><strong>Cuida\u2019l<\/strong> i tracta\u2019l com el teu portal cap als clients i cap al m\u00f3n.<\/li>\n<li><strong>Escriu correctament<\/strong> i de manera entenedora.<\/li>\n<li>V\u00e9s amb compte amb la <strong>densitat de les keywords<\/strong> (que alguns tamb\u00e9 donen per morta)\u2026<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">I vosaltres, ja teniu en marxa el vostre blog?<\/span><\/p>\n<p><span style=\"line-height: 1.6em; font-family: monospace;\">Il\u00b7lustraci\u00f3 de <\/span><a href=\"http:\/\/bobdoucette.com\/\" style=\"font-family: monospace;\">http:\/\/bobdoucette.com\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les mans de tisora ja no s\u00f3n nom\u00e9s de l\u2019Eduardo. Tamb\u00e9 ho s\u00f3n (i molt) de Google. Igual que el perruquer\/jardiner retallava els cabells de la gent i els matolls, Google fa el mateix amb les botigues online i les p\u00e0gines web que no compleixen les seves directrius. &nbsp; Un dels retocs de la nova [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19020","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Els blogs corporatius: la millor eina per als backlinks | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Les mans de tisora ja no s\u00f3n nom\u00e9s de l\u2019Eduardo. 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