{"id":19016,"date":"2013-07-29T00:00:00","date_gmt":"2013-07-28T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/consells-seo-per-a-botigues-online\/"},"modified":"2013-07-29T00:00:00","modified_gmt":"2013-07-28T22:00:00","slug":"consells-seo-per-a-botigues-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/consells-seo-per-a-botigues-online\/","title":{"rendered":"Consells SEO per a botigues online"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>Com crear una botiga online indexable<\/strong>:<\/p>\n<p>En aquest post intentarem oferir una <strong>visi\u00f3 des de la perspectiva SEO a l\u2019hora de crear una botiga online<\/strong>. Per fer-ho, \u00e9s indispensable formar un equip amb una comunicaci\u00f3 fluida entre els departaments de programaci\u00f3, disseny i SEO.<br \/>\nEs partir\u00e0 d\u2019un briefing amb el client per aclarir conceptes com la usabilitat, l\u2019arquitectura web, les funcionalitats de la p\u00e0gina i el disseny i, \u00e9s clar, s\u2019establiran les paraules clau inicials per al model de negoci que es portar\u00e0 al m\u00f3n online. En aquesta primera fase \u00e9s fonamental una <strong>comunicaci\u00f3 i un contacte estrets entre el client i tots els departaments implicats<\/strong>, de manera que tothom estigui disposat a escoltar, plantejar dubtes o aclarir conceptes, i a establir una col\u00b7laboraci\u00f3 exquisida.<br \/>\nEn la fase de desenvolupament, la perspectiva SEO aportar\u00e0 idees en l\u2019\u00e0mbit de l\u2019arquitectura i l\u2019estructura del web, l\u2019elecci\u00f3 del CMS o gestor de continguts, la navegaci\u00f3, la sintaxi de les URL, la configuraci\u00f3 de certs arxius del servidor i tot el que t\u00e9 a veure amb els continguts i les paraules: taxonomies, elecci\u00f3 de paraules clau, redacci\u00f3 de continguts, nom de domini, etc. Aix\u00ed s\u2019assegura que no hi hagi problemes d\u2019indexabilitat posteriors generats en la fase de producci\u00f3 o desenvolupament i es pot <strong>crear una botiga online indexable, cosa que marcar\u00e0 la difer\u00e8ncia per obtenir un posicionament \u00f2ptim davant d\u2019altres p\u00e0gines de la compet\u00e8ncia<\/strong> que no ho hagin tingut en compte o no hagin sabut gestionar aquesta tasca de creaci\u00f3.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/botbot.jpg\" style=\"width: 873px; height: 291px;\" \/><\/p>\n<p style=\"text-align: justify;\">\nfont: www.bot-bot.com<\/p>\n<p style=\"text-align: justify;\">\n<strong>\u00c9s fonamental tenir present el seg\u00fcent<\/strong>:<\/p>\n<p>Si es treballa online, \u00e9s primordial <strong>restringir el rastreig<\/strong> a les aranyes a trav\u00e9s de l\u2019arxiu robots.txt, situat a l\u2019arrel del servidor, ja que si no es fa, els cercadors comen\u00e7aran a indexar URL que no tenen per qu\u00e8 ser definitives. Tamb\u00e9 es pot fer amb la metaetiqueta robots al < head > de la p\u00e0gina. Aix\u00ed evitem generar tant contingut duplicat com errors 404. No oblideu treure la restricci\u00f3 als robots quan es decideixi passar de producci\u00f3 a online (de vegades passa). Cal cuidar un altre aspecte relatiu al servidor, que \u00e9s la <strong>implementaci\u00f3 de l\u2019arxiu sitemap.xml<\/strong>.<br \/>\nUna altra part indispensable \u00e9s <strong>preparar la botiga online perqu\u00e8 es vegi correctament en dispositius com smartphones o tauletes<\/strong>, per la qual cosa s\u2019optar\u00e0 per un disseny responsive o caldr\u00e0 presentar-la amb una maquetaci\u00f3 adequada per a tots els dispositius que s\u2019utilitzen actualment per comprar online, independentment que el disseny sigui diferent per a cadascun. L\u2019important \u00e9s que l\u2019experi\u00e8ncia d\u2019usuari sigui la millor i que pugui accedir r\u00e0pidament a la informaci\u00f3 disponible, amb un proc\u00e9s de compra senzill i amb el m\u00ednim de passos possible.<br \/>\n<strong>L\u2019entorn social \u00e9s inevitable<\/strong>, sobretot Google Plus, Twitter i Facebook. No n\u2019hi ha prou de tenir perfils en aquestes xarxes: cal treballar-los i posar al web les icones corresponents que hi enllacin, aix\u00ed com <strong>establir l\u2019autoria dels continguts<\/strong> amb perfils de Google Plus si la botiga online t\u00e9 un blog.<\/p>\n<p><strong>Com a factors on page fonamentals tenim<\/strong>:<\/p>\n<p>Etiqueta < title >. Es troba al < head > de cada p\u00e0gina d\u2019un lloc web.<br \/>\nMetaetiqueta description. Es troba al < head > de cada p\u00e0gina d\u2019un lloc web.<br \/>\nEncap\u00e7alaments < h1 >..< h6 >. Serveixen per jerarquitzar els continguts. Es recomana un < h1 > per p\u00e0gina. La resta en poden tenir un nombre m\u00e9s gran.<br \/>\nEnlla\u00e7os interns i sortints. No m\u00e9s de 100 enlla\u00e7os interns per p\u00e0gina. Els sortints aniran a p\u00e0gines no conflictives i, si \u00e9s possible, populars. Tots haurien de tenir l\u2019atribut title<br \/>\nrel=\u201dcanonical\u201d. Atribut per fer refer\u00e8ncia a una URL des d\u2019altres amb el mateix contingut o un de similar.<br \/>\nrel=\u201dnofollow\u201d. Atribut per gestionar el link juice i no transmetre\u2019l a un altre lloc web o a p\u00e0gines internes.<br \/>\nalt de les imatges. Atribut que descriu una imatge i que els robots poden rastrejar. Generalment porta paraules clau.<br \/>\nRemarcar textos: < strong >, < em >. Etiquetes per donar import\u00e0ncia a certes paraules o frases.<br \/>\nRedireccions 301 si cal. Per redirigir d\u2019una URL antiga a una de nova, per exemple.<br \/>\nWPO (Web Performance Optimization). Optimitzaci\u00f3 de la velocitat de c\u00e0rrega del web.<br \/>\nContingut: es generaran continguts originals enriquits amb paraules clau. Sempre seran llegibles, sense saturar-los de paraules clau i fent servir les stopwords (de, un, una&#8230;).<br \/>\nBlog: fonamental per aconseguir tr\u00e0nsit i perqu\u00e8 un web sigui din\u00e0mic en continguts.<br \/>\nParaules clau: elecci\u00f3 de les m\u00e9s adequades per al model de negoci i estretament relacionades amb els dos conceptes anteriors.<\/p>\n<p><strong>Factors off page<\/strong>:<\/p>\n<p>Aconseguir enlla\u00e7os externs amb un PageRank alt de manera natural, o que ho sembli, cuidant molt l\u2019anchor text de l\u2019enlla\u00e7 per no ser penalitzats. T\u00e8cnica coneguda habitualment com a linkbuilding.<br \/>\nLink baiting. \u00c9s a dir, generar continguts que despertin l\u2019inter\u00e8s dels visitants perqu\u00e8 aquests enllacin des dels seus llocs web cap a aquests continguts amb informaci\u00f3 rellevant.<\/p>\n<p style=\"text-align: justify;\">Hi ha m\u00e9s aspectes que cal tenir en compte per crear una botiga online indexable, per\u00f2 els fonamentals estan descrits en aquest post.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Com crear una botiga online indexable: En aquest post intentarem oferir una visi\u00f3 des de la perspectiva SEO a l\u2019hora de crear una botiga online. Per fer-ho, \u00e9s indispensable formar un equip amb una comunicaci\u00f3 fluida entre els departaments de programaci\u00f3, disseny i SEO. Es partir\u00e0 d\u2019un briefing amb el client per aclarir conceptes com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19016","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consells SEO per a botigues online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Com crear una botiga online indexable : En aquest post intentarem oferir una visi\u00f3 des de la perspectiva SEO a l\u2019hora de crear una botiga online . 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