{"id":19015,"date":"2013-08-21T00:00:00","date_gmt":"2013-08-20T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/cap-a-on-evoluciona-el-seo\/"},"modified":"2013-08-21T00:00:00","modified_gmt":"2013-08-20T22:00:00","slug":"cap-a-on-evoluciona-el-seo","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/cap-a-on-evoluciona-el-seo\/","title":{"rendered":"Cap a on evoluciona el SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\">Quan era petita, podia passar-me hores i hores remenant a la biblioteca fins a trobar aquella foto per a un treball, aquell text amagat en un llibre de l\u2019escola o aquell conte per llegir. Avui, amb el \u00abVoy a tener suerte\u00bb, en un segon ja tens tots els resultats.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">I aquests resultats es poden dividir en 2 categories: els que, per a Google, mereixen ser-hi i els que hi han arribat per m\u00e8rits d\u2019altres: el treball SEO. Amb les noves actualitzacions constants, la companyia californiana ha decapitat m\u00e9s d\u2019una botiga online que, a trav\u00e9s del keyword spamming i altres variants, havia escalat fins a la ja molt saturada i valorada primera p\u00e0gina.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Entre dissenys web obsolets i botigues de creaci\u00f3 recent apareixien les grans marques, les que tothom buscava. Ara, la <strong>primera p\u00e0gina lluita contra si mateixa<\/strong> per l\u2019espai que li queda entre el SEM, Maps, Imatges i els mitjans de comunicaci\u00f3 generalistes o la Wikipedia. \u00ab<em>Houston, tenim un problema<\/em>\u00bb. O no.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/medium_2216333468.jpg\" style=\"margin: 10px; float: left; width: 253px; height: 380px;\" \/><\/p>\n<p><span style=\"line-height: 1.6em;\">Les t\u00e8cniques i l\u2019ab\u00fas que se n\u2019ha fet han perjudicat (i molt). I \u00e9s clar que ja NO tot s\u2019hi val per estar entre els primers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">En un post anterior ja us vam comentar la import\u00e0ncia dels <strong>blogs corporatius<\/strong> i com poden ajudar al SEO, i avui, davant dels nous canvis, ens reafirmem que Google s\u2019ha convertit en el nostre usuari m\u00e9s exigent: vol trobar el que busca de manera r\u00e0pida i senzilla, sense trapelleries ni keywords que porten<span style=\"line-height: 1.6em;\"> visites<\/span><span style=\"line-height: 1.6em;\"> per\u00f2 que no es corresponen amb el que realment hi ha a la botiga.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Davant de tanta allau de t\u00e8cniques per posicionar, oblideu-vos i allunyeu-vos de certes pr\u00e0ctiques intrusives de construcci\u00f3 d\u2019enlla\u00e7os i de posicionament de keywords per donar pas al contingut exclusiu, original i treballat. Benvinguts al <strong><a href=\"https:\/\/trilogi.com\/posicionamiento-seo\" target=\"_blank\" rel=\"noopener noreferrer\">nou SEO, <\/a><\/strong>potser m\u00e9s dif\u00edcil d\u2019escalar que l\u2019anterior per\u00f2 amb m\u00e9s reputaci\u00f3 i menys trampes. Fugiu de les pr\u00e0ctiques del <strong>Black Hat SEO<\/strong> i aposteu per una estrat\u00e8gia de m\u00e0rqueting i comunicaci\u00f3 que englobi tots els nivells comunicatius (blog, social link building, etc.) per poder arribar al p\u00fablic, que, al capdavall, \u00e9s qui valorar\u00e0 si val la pena dedicar temps i diners al vostre eCommerce.<\/p>\n<p style=\"text-align: justify;\"> <span style=\"line-height: 1.6em;\">Voleu millorar la vostra estrat\u00e8gia de m\u00e0rqueting<\/span><span style=\"line-height: 1.6em;\">? <\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Quan encenem la metxa per enlairar-nos?<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Imatge: <a href=\"http:\/\/www.flickr.com\/photos\/kurtxio\/2216333468\/\">http:\/\/www.flickr.com\/photos\/kurtxio\/2216333468\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quan era petita, podia passar-me hores i hores remenant a la biblioteca fins a trobar aquella foto per a un treball, aquell text amagat en un llibre de l\u2019escola o aquell conte per llegir. Avui, amb el \u00abVoy a tener suerte\u00bb, en un segon ja tens tots els resultats. I aquests resultats es poden dividir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19015","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cap a on evoluciona el SEO? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Quan era petita, podia passar-me hores i hores remenant a la biblioteca fins a trobar aquella foto per a un treball, aquell text amagat en un llibre de\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/cap-a-on-evoluciona-el-seo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cap a on evoluciona el SEO? 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