{"id":19014,"date":"2013-09-02T00:00:00","date_gmt":"2013-09-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-importancia-de-les-xarxes-socials-en-el-comerc-electronic\/"},"modified":"2013-09-02T00:00:00","modified_gmt":"2013-09-01T22:00:00","slug":"la-importancia-de-les-xarxes-socials-en-el-comerc-electronic","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-importancia-de-les-xarxes-socials-en-el-comerc-electronic\/","title":{"rendered":"La import\u00e0ncia de les xarxes socials en el comer\u00e7 electr\u00f2nic"},"content":{"rendered":"<p><strong>Les xarxes socials s\u2019han convertit en una eina cada vegada m\u00e9s important per al comer\u00e7 electr\u00f2nic. Vols vendre per internet? Si la resposta \u00e9s s\u00ed, ser a les xarxes socials ja no \u00e9s una opci\u00f3 sin\u00f3 pr\u00e0cticament una obligaci\u00f3.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"line-height: 1.6em;\">La relaci\u00f3 entre les xarxes socials i l\u2019eCommerce no para de consolidar-se dia a dia. Segons un <\/span><a href=\"http:\/\/www.iabspain.net\/noticias\/el-65-de-los-compradores-online-gasta-en-moda-nuevo-motor-del-ecommerce\/\" style=\"line-height: 1.6em;\" target=\"_blank\" rel=\"noopener noreferrer\">estudi recent<\/a><span style=\"line-height: 1.6em;\">, el 49% dels compradors online espanyols utilitza les xarxes socials per informar-se abans de comprar un producte o <img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/socialcommerce.jpg\" style=\"float: left; width: 300px; height: 187px;\" \/>servei. Hi ha cap motiu m\u00e9s clar per refor\u00e7ar la pres\u00e8ncia de la teva botiga online a les xarxes socials?<\/span><br \/>\n<span style=\"line-height: 1.6em;\">A continuaci\u00f3 et resumim les principals aportacions que les xarxes socials poden fer al teu eCommerce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Generar tr\u00e0nsit cap a la teva botiga virtual<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">\u00c9s l\u2019objectiu m\u00e9s b\u00e0sic del <\/span><u style=\"line-height: 1.6em;\">m\u00e0rqueting a les xarxes socials<\/u><span style=\"line-height: 1.6em;\">. Guanyar visibilitat, compartir contingut \u00fatil i despertar l\u2019inter\u00e8s dels usuaris \u00e9s imprescindible per generar visites a la teva botiga. Un tr\u00e0nsit que despr\u00e9s has d\u2019intentar convertir en vendes per a la teva empresa.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Construir la teva imatge de marca<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">El simple fet de tenir pres\u00e8ncia a les xarxes socials pot ser positiu per al teu <em>branding <\/em>o imatge de marca; als clients els agrada saber a quina empresa compren. Per\u00f2 no et conv\u00e9 obrir perfils a totes les xarxes socials si no els actualitzes sovint. Una p\u00e0gina de Facebook o un perfil de Twitter \u00ababandonats\u00bb donen una mala imatge.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Establir canals de comunicaci\u00f3 amb els clients<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">Publicar nom\u00e9s informaci\u00f3, ofertes o promocions de la teva empresa a les xarxes socials no \u00e9s una bona estrat\u00e8gia. Parla amb el p\u00fablic! Demana-li l\u2019opini\u00f3, convida\u2019l a participar en concursos i sortejos, respon les seves consultes, etc. Nom\u00e9s aix\u00ed aconseguir\u00e0s crear vincles i fidelitzar els teus seguidors perqu\u00e8 parlin b\u00e9 de tu entre els seus contactes.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Monitorar la teva reputaci\u00f3 online<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">Ser a les xarxes socials tamb\u00e9 et permetr\u00e0 detectar i reaccionar r\u00e0pidament si un client insatisfet decideix comen\u00e7ar a criticar la teva empresa. En aquest cas, el millor \u00e9s intentar aclarir qu\u00e8 ha passat i oferir solucions, sense caure en la confrontaci\u00f3.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Socialitzar el proc\u00e9s de compra<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">En <\/span><a href=\"https:\/\/trilogi.com\/blog\/post\/pinterest-red-para-el-ecommerce\" target=\"_blank\" rel=\"noopener noreferrer\"><u style=\"line-height: 1.6em;\">un altre article<\/u><\/a><span style=\"line-height: 1.6em;\"> ja vam parlar de Pinterest i de les seves aportacions a l\u2019eCommerce. Aprofita els recursos que t\u2019ofereixen les xarxes socials perqu\u00e8 els usuaris opinin sobre la teva empresa, productes o serveis, comparteixin ofertes i promocions, recomanin la teva botiga online a altres usuaris, etc. Augmentar\u00e0s les vendes i aconseguir\u00e0s que els mateixos usuaris et promocionin. A les xarxes socials, <\/span><strong style=\"line-height: 1.6em;\">un client satisfet \u00e9s un prescriptor valu\u00f3s<\/strong><span style=\"line-height: 1.6em;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong style=\"line-height: 1.6em;\">Vendre a trav\u00e9s de les xarxes socials<\/strong><\/p>\n<p><span style=\"line-height: 1.6em;\">A causa de l\u2019estreta relaci\u00f3 entre les xarxes socials i l\u2019eCommerce, era inevitable que sorgissin eines per vendre directament des d\u2019aquestes p\u00e0gines amb solucions tipus <\/span><a href=\"http:\/\/www.slideshare.net\/claraavilacantos\/congreso-como-vender-a-traves-de-rrss\" style=\"line-height: 1.6em;\" target=\"_blank\" rel=\"noopener noreferrer\">F-commerce<\/a><span style=\"line-height: 1.6em;\">. Aix\u00f2 s\u00ed, t\u2019aconsellem que no substitueixis mai la teva botiga online per la <\/span><strong style=\"line-height: 1.6em;\">soluci\u00f3 de comer\u00e7 electr\u00f2nic<\/strong><span style=\"line-height: 1.6em;\"> d\u2019una xarxa social. Aquests canals de venda s\u00f3n molt \u00fatils, per\u00f2 <\/span><strong style=\"line-height: 1.6em;\">tenir la teva pr\u00f2pia botiga online \u00e9s independ\u00e8ncia per al teu negoci<\/strong><span style=\"line-height: 1.6em;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 11px;\">Font de la imatge: <\/span><a href=\"http:\/\/www.social2b.com\/\" style=\"font-size: 11px;\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.social2b.com\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les xarxes socials s\u2019han convertit en una eina cada vegada m\u00e9s important per al comer\u00e7 electr\u00f2nic. Vols vendre per internet? Si la resposta \u00e9s s\u00ed, ser a les xarxes socials ja no \u00e9s una opci\u00f3 sin\u00f3 pr\u00e0cticament una obligaci\u00f3. &nbsp; La relaci\u00f3 entre les xarxes socials i l\u2019eCommerce no para de consolidar-se dia a dia. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19014","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La import\u00e0ncia de les xarxes socials en el comer\u00e7 electr\u00f2nic | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Les xarxes socials s\u2019han convertit en una eina cada vegada m\u00e9s important per al comer\u00e7 electr\u00f2nic. Vols vendre per internet? 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