{"id":19012,"date":"2020-04-03T14:32:56","date_gmt":"2020-04-03T12:32:56","guid":{"rendered":"https:\/\/trilogi.com\/blog\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/"},"modified":"2020-04-03T14:32:56","modified_gmt":"2020-04-03T12:32:56","slug":"5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/","title":{"rendered":"5 reasons not to stop running online ads during the coronavirus crisis"},"content":{"rendered":"

At Trilogi we\u2019ve helped more than 500 companies grow their business over our 20 years in eCommerce. We could hardly have imagined that in 2020 the COVID-19 crisis would shake up the online store landscape worldwide like this. Although some sectors have taken off since lockdown, many are asking themselves: should I keep investing in online ads on Google Ads and other platforms during the coronavirus crisis? Our answer is clear: yes.<\/strong><\/p>\n

In these difficult times, your customers expect you to rise to the occasion. Google itself has already highlighted some considerations for managing campaigns during the COVID-19 crisis<\/a>, but at Trilogi we want to give you 5 compelling reasons why pausing your ads isn\u2019t a good idea.<\/p>\n

Take note! Here are the 5 reasons not to stop running online ads during the coronavirus crisis:<\/p>\n

    \n
  1. \n

    Paid online presence and your branding actions can be decisive for your future. <\/strong><\/h2>\n<\/li>\n<\/ol>\n

    Many brick-and-mortar businesses will survive if they also have an online presence and boost it with ads. For those who have been putting off digitalization for years, this is their moment. Consumer habits in some sectors have forced this digitalization. If you gain visibility now, when you recover from the crisis your online channel will be strong and become another revenue stream for your business.<\/p>\n

    \"\"
    A woman walks past a store closed due to the coronavirus. Photo by Carlos Cort\u00e9s.<\/figcaption><\/figure>\n
      \n
    1. \n

      Staying top-of-mind<\/em> with your potential customers is essential. It will help you recover faster after the crisis. This isn\u2019t the time for sweeping changes or experiments, but it is the time to stay visible. <\/strong><\/h2>\n<\/li>\n<\/ol>\n

      Obviously, if we were planning major changes to our advertising strategy or an increase in spend, everything is on hold. For example, if we had been optimizing the Google Ads account to automate bidding with a Smart Bidding<\/em> strategy, now isn\u2019t the time to do it. Google\u2019s Machine Learning needs historical data and a pattern of user behavior that is completely unstable right now. But it is the time to keep branding campaigns running and carry out retargeting<\/em> to our customers to keep them informed at all times and make sure they keep us in mind for the future.<\/p>\n

        \n
      1. \n

        It\u2019s your chance to gain more visibility for less in highly competitive sectors where CPCs were sky-high just days ago. What\u2019s more, industry giants like Amazon are barely investing in Google Ads.<\/h2>\n<\/li>\n<\/ol>\n

        As you know, both Google Ads and Social Ads work on bidding systems. In this context, many of your competitors have probably pulled out or cut their spend to a minimum. Since January, when the first coronavirus cases were recorded, Amazon has even been reducing its Google Ads spend to the point of almost stopping it.<\/p>\n

        You certainly shouldn\u2019t rush to chase sales with an aggressive message, but it\u2019s your chance to raise awareness of your brand, or even your big opportunity to capture leads. When better times come, you can focus your campaigns on the bottom of the funnel to turn those leads into sales.<\/p>\n

          \n
        1. \n

          When people are at home, statistics show that online searches increase because they have more leisure time. <\/strong><\/h2>\n<\/li>\n<\/ol>\n

          That\u2019s why Google Ads search campaigns are becoming more important. With more time on their hands, users have \u201cmore time\u201d to research products or services. If we think about the buyer persona<\/em> and put ourselves in their shoes, we can reach them effectively. And as if that weren\u2019t enough, last March we already saw CPA drop by up to 30% in some of our active prospecting <\/em> campaigns, which means the cost per new customer is much lower now than in normal times. All this, of course, setting aside sectors that are suffering a major drop in sales, such as tourism or fashion, among others.<\/p>\n

            \n
          1. \n

            You have a unique opportunity to create quality content and generate leads through Social Paid campaigns.<\/strong><\/h2>\n<\/li>\n<\/ol>\n

            As we mentioned earlier, this is a good time to grow your database of future potential customers. People spend the most time on social media when they\u2019re at home. Set aside part of your budget to promote quality content and use this moment to capture leads. Some ideas include creating ebooks, tips and recommendations for getting through these days as well as possible, or even showing your social responsibility through charitable initiatives.<\/p>\n

            Another example is the campaign being run by one of our clients<\/a>. Tea Shop is offering exclusive digital content to its customers. A great way to build loyalty and help them get through these days of lockdown.<\/p>\n

            \"\"\"\"<\/p>\n

            In short, stopping your ad spend dead in its tracks isn\u2019t the best move. However, these days we must be very responsible with the message we send. Playing on your customers\u2019 fears or being too aggressive in your messaging can damage your brand\u2019s reputation and, most importantly, it\u2019s simply unethical.<\/p>\n

            And if you can\u2019t grow your sales or you\u2019re thinking of switching platforms, at Trilogi we build your eCommerce in 7 days<\/a> or help you sell more with your current one through a tailored marketing strategy. We\u2019re experts in online stores, strategy and marketing for B2B \/ B2C eCommerce. We\u2019re here to help you get the most out of the online channel in these difficult times for everyone.<\/p>\n","protected":false},"excerpt":{"rendered":"

            At Trilogi we\u2019ve helped more than 500 companies grow their business over our 20 years in eCommerce. We could hardly have imagined that in 2020 the COVID-19 crisis would shake up the online store landscape worldwide like this. Although some sectors have taken off since lockdown, many are asking themselves: should I keep investing in […]<\/p>\n","protected":false},"author":2,"featured_media":14264,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\n5 reasons not to stop running online ads during the coronavirus crisis | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"At Trilogi we want to give you 5 compelling reasons why pausing your ads isn\u2019t a good idea. Keep reading!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 reasons not to stop running online ads during the coronavirus crisis | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"At Trilogi we want to give you 5 compelling reasons why pausing your ads isn\u2019t a good idea. Keep reading!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-03T12:32:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-desk-office-tablet-106341.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"854\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"5 reasons not to stop running online ads during the coronavirus crisis\",\"datePublished\":\"2020-04-03T12:32:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/\"},\"wordCount\":895,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-desk-office-tablet-106341.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/\",\"name\":\"5 reasons not to stop running online ads during the coronavirus crisis | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-desk-office-tablet-106341.jpg\",\"datePublished\":\"2020-04-03T12:32:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"At Trilogi we want to give you 5 compelling reasons why pausing your ads isn\u2019t a good idea. Keep reading!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-desk-office-tablet-106341.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-desk-office-tablet-106341.jpg\",\"width\":1280,\"height\":854},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 reasons not to stop running online ads during the coronavirus crisis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 reasons not to stop running online ads during the coronavirus crisis | Blog Trilogi \u2013 The Digital Agency","description":"At Trilogi we want to give you 5 compelling reasons why pausing your ads isn\u2019t a good idea. Keep reading!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/","og_locale":"es_ES","og_type":"article","og_title":"5 reasons not to stop running online ads during the coronavirus crisis | Blog Trilogi \u2013 The Digital Agency","og_description":"At Trilogi we want to give you 5 compelling reasons why pausing your ads isn\u2019t a good idea. Keep reading!","og_url":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2020-04-03T12:32:56+00:00","og_image":[{"width":1280,"height":854,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-desk-office-tablet-106341.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"5 reasons not to stop running online ads during the coronavirus crisis","datePublished":"2020-04-03T12:32:56+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/"},"wordCount":895,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-desk-office-tablet-106341.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/","url":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/","name":"5 reasons not to stop running online ads during the coronavirus crisis | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-desk-office-tablet-106341.jpg","datePublished":"2020-04-03T12:32:56+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"At Trilogi we want to give you 5 compelling reasons why pausing your ads isn\u2019t a good idea. Keep reading!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-desk-office-tablet-106341.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-desk-office-tablet-106341.jpg","width":1280,"height":854},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/5-reasons-not-to-stop-running-online-ads-during-the-coronavirus-crisis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 reasons not to stop running online ads during the coronavirus crisis"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19012,"es":14251,"ca":18619},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19012"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/14264"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}