{"id":19011,"date":"2020-04-08T17:02:59","date_gmt":"2020-04-08T15:02:59","guid":{"rendered":"https:\/\/trilogi.com\/blog\/boosting-your-brand-in-times-of-coronavirus\/"},"modified":"2020-04-08T17:02:59","modified_gmt":"2020-04-08T15:02:59","slug":"boosting-your-brand-in-times-of-coronavirus","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/","title":{"rendered":"Boosting your brand in times of coronavirus"},"content":{"rendered":"

The coronavirus has created a new paradigm that leaves us with many unknowns: How long will it last? What restrictions will there be afterwards? Will consumer habits change? But we can\u2019t let uncertainty take over.<\/p>\n

\"coronavirus
The new paradigm brings new habits.<\/figcaption><\/figure>\n

It\u2019s your chance to boost your brand online, connect with customers, create valuable content and reach places you\u2019ve never reached before. In this coronavirus crisis, your digital marketing can help grow your business more than ever.<\/p>\n

How is it affecting your sector?<\/h2>\n

While it\u2019s true that the coronavirus affects every sector, it doesn\u2019t affect them all in the same way. It\u2019s important to analyze your audience, their habits and their needs carefully. Knowing your business\u2019s target audience is essential to building a marketing strategy.<\/strong><\/p>\n

Knowing what your customers are looking for and what they expect from your brand is essential to rethinking your online strategy right now. <\/strong>Consumers are looking for trust: customers who had never considered buying online may do so for the first time, while others who are used to it will try new brands. Sectors like food, with an audience reluctant to shop online, have seen their online sales grow by 164%. 9.6% of Spaniards have bought food and drinks online for the first time in their lives.<\/strong><\/p>\n

\"coronavirus
Spending more time at home, people are looking for new hobbies, like cooking.<\/figcaption><\/figure>\n

Toys, health products, sports equipment and books are in higher demand right now than before the quarantine. What if your sector isn\u2019t one of the lucky ones? In this post we\u2019ll share actions to boost your brand and come out of this situation stronger. The coronavirus may have brought your sales down, but it shouldn\u2019t stop your brand. <\/strong><\/p>\n

Everyone is online: it\u2019s time to get your brand known<\/h2>\n

Internet use has increased. Your customers are just like you: at home and browsing much more than before.<\/strong> It\u2019s easier to reach them on social media, with Display campaigns and YouTube ads.
\n

\"\"
Social media use in Spain rises 55% during the coronavirus pandemic.<\/figcaption><\/figure><\/p>\n

It\u2019s time to boost your branding campaigns.<\/strong> Sometimes, in our rush for immediate results, we forget to work on brand campaigns: telling people what makes us different from our competitors, our values, the more human side of our company.<\/p>\n

Introduce your team, your story, your goals. It\u2019s a way to connect with your audience on another level. Follow a style guide for how you communicate: which recurring words to use, which to avoid, your visual identity. Working on your brand image is a safe bet for staying top of mind<\/em> with your customers.<\/strong><\/p>\n

Invest in content marketing<\/h2>\n

Giving your audience valuable content is key. Be true to your values and bring a different, genuine point of view. That\u2019s your brand\u2019s real potential. You\u2019ll spark conversation around your content, attract attention and earn your audience\u2019s engagement and participation.<\/p>\n

Now that people have more free time, they\u2019ll consume more content, so it\u2019s time to do it well, as it can reach a wider audience. Here are some ideas for creating content right now.<\/p>\n

    \n
  1. \n

    Interact more than ever<\/strong>. We\u2019re seeing many company initiatives go viral. We\u2019re spending more time on social media, and it shows.<\/h2>\n

    Challenges and contests are everywhere. Play with your audience, set them a trivia quiz about your products, ask their opinion on upcoming launches, and let them get a little closer to your brand and feel it\u2019s theirs too.<\/strong><\/li>\n<\/p>\n

  2. \n

    Commit to the current situation.<\/strong> It\u2019s not just what you say, it\u2019s what you do. Companies that are stepping up right now are making a difference.<\/h2>\n

    These actions leave a positive impression and connect emotionally with our audience. What can you offer? Perhaps supplies for hospitals or care homes, a free course to do at home, business advice. It\u2019s time to build community.<\/strong><\/li>\n<\/p>\n

  3. \n

    Offer valuable content.<\/strong> Infographics, in-depth articles, studies, training, videos\u2026 Show your expertise and share it.<\/strong> Position yourself as an expert in your field.<\/h2>\n<\/li>\n
  4. \n

    Dare to try new things.<\/strong> It\u2019s time to bet on innovative, different content.<\/h2>\n

    There\u2019s so much information online that we get overwhelmed. Stand out and people will remember you! It\u2019s the perfect time to try new initiatives.<\/strong><\/li>\n<\/p>\n<\/ol>\n

    Marketing mustn\u2019t stop<\/h2>\n

    If you\u2019ve had to stop production or close physical stores, you may think all is lost, but it isn\u2019t. <\/strong>Now your company\u2019s marketing takes center stage. Digital marketing plays a key role:<\/strong> it\u2019s responsible for keeping and winning customers, as it\u2019s our only point of contact with them.<\/p>\n

    Go all in on your brand and content marketing, share your values with users and build a bond with them.<\/p>\n","protected":false},"excerpt":{"rendered":"

    The coronavirus has created a new paradigm that leaves us with many unknowns: How long will it last? What restrictions will there be afterwards? Will consumer habits change? But we can\u2019t let uncertainty take over. It\u2019s your chance to boost your brand online, connect with customers, create valuable content and reach places you\u2019ve never reached […]<\/p>\n","protected":false},"author":2,"featured_media":14275,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nBoosting your brand in times of coronavirus | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"It\u2019s time to boost your brand. We explain what kind of content you can create and how to work on your brand image. Read it on the Trilogi blog!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boosting your brand in times of coronavirus | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"It\u2019s time to boost your brand. We explain what kind of content you can create and how to work on your brand image. Read it on the Trilogi blog!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-08T15:02:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-coronavirus-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Boosting your brand in times of coronavirus\",\"datePublished\":\"2020-04-08T15:02:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/\"},\"wordCount\":820,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-coronavirus-2.png\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/\",\"name\":\"Boosting your brand in times of coronavirus | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-coronavirus-2.png\",\"datePublished\":\"2020-04-08T15:02:59+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"It\u2019s time to boost your brand. We explain what kind of content you can create and how to work on your brand image. Read it on the Trilogi blog!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-coronavirus-2.png\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/marketing-coronavirus-2.png\",\"width\":1100,\"height\":619,\"caption\":\"marketing coronavirus\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/boosting-your-brand-in-times-of-coronavirus\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Boosting your brand in times of coronavirus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Boosting your brand in times of coronavirus | Blog Trilogi \u2013 The Digital Agency","description":"It\u2019s time to boost your brand. We explain what kind of content you can create and how to work on your brand image. Read it on the Trilogi blog!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/","og_locale":"es_ES","og_type":"article","og_title":"Boosting your brand in times of coronavirus | Blog Trilogi \u2013 The Digital Agency","og_description":"It\u2019s time to boost your brand. We explain what kind of content you can create and how to work on your brand image. Read it on the Trilogi blog!","og_url":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2020-04-08T15:02:59+00:00","og_image":[{"width":1100,"height":619,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-coronavirus-2.png","type":"image\/png"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Boosting your brand in times of coronavirus","datePublished":"2020-04-08T15:02:59+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/"},"wordCount":820,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-coronavirus-2.png","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/","url":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/","name":"Boosting your brand in times of coronavirus | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-coronavirus-2.png","datePublished":"2020-04-08T15:02:59+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"It\u2019s time to boost your brand. We explain what kind of content you can create and how to work on your brand image. Read it on the Trilogi blog!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-coronavirus-2.png","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/marketing-coronavirus-2.png","width":1100,"height":619,"caption":"marketing coronavirus"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/boosting-your-brand-in-times-of-coronavirus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Boosting your brand in times of coronavirus"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":19011,"es":14271,"ca":18617},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=19011"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/19011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/14275"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=19011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=19011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=19011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}