{"id":19010,"date":"2013-09-06T00:00:00","date_gmt":"2013-09-05T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-publicitat-online-a-la-xina-canvia-les-regles\/"},"modified":"2013-09-06T00:00:00","modified_gmt":"2013-09-05T22:00:00","slug":"la-publicitat-online-a-la-xina-canvia-les-regles","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-publicitat-online-a-la-xina-canvia-les-regles\/","title":{"rendered":"La publicitat online a la Xina canvia les regles"},"content":{"rendered":"<p>Bones not\u00edcies per a les empreses que vulguin fer <strong>publicitat a Baidu<\/strong>. Baidu ha canviat les regles del joc per anunciar-se al seu portal (SEM o pagament per clic).<\/p>\n<p>&nbsp;<\/p>\n<p>Per als qui no esteu familiaritzats amb el mercat d\u2019internet a la Xina, Baidu \u00e9s el cercador m\u00e9s conegut i utilitzat del pa\u00eds. Actualment t\u00e9 530 milions d\u2019usuaris \u00fanics mensuals que fan m\u00e9s de 10 milions de consultes di\u00e0ries. No nom\u00e9s els xinesos que viuen a la Xina fan servir Baidu: les comunitats xineses residents a l\u2019estranger tamb\u00e9 l\u2019utilitzen di\u00e0riament per a les seves cerques.<\/p>\n<p>&nbsp;<\/p>\n<h2>Posicionament i publicitat a Baidu<\/h2>\n<p>&nbsp;<\/p>\n<p>La publicitat a Baidu (Baidu tui guang &#8211; \u767e\u5ea6\u63a8\u5e7f) funciona d\u2019una manera molt semblant a Google AdWords. Per\u00f2 la dificultat m\u00e9s gran \u00e9s la quantitat enorme d\u2019eines de qu\u00e8 disposa, totes nom\u00e9s en xin\u00e8s mandar\u00ed. A m\u00e9s, Baidu dona tanta import\u00e0ncia al SEM (o vol guanyar una mica m\u00e9s de diners) que en algunes ocasions t\u00e9 fins a 7 anuncis a la part esquerra, de manera que en la primera cerca nom\u00e9s veus anuncis i res de <strong style=\"font-size: 13px; line-height: 1.6em;\">posicionament natura<\/strong><span style=\"font-size: 13px; line-height: 1.6em;\">l. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">El canvi que ha fet Baidu \u00e9s que fins ara nom\u00e9s permetia fer SEM a les empreses registrades i amb seu a la Xina. Aix\u00f2 restringia enormement les empreses estrangeres que volien importar productes a aquest mercat. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">A partir d\u2019ara, les normes han canviat i qualsevol empresa estrangera es pot anunciar al portal, tot i que haur\u00e0 de superar uns petits filtres del mateix cercador. Les empreses que s\u2019hi vulguin anunciar ho podran fer sota el paraigua d\u2019un partner de Baidu (com, per exemple, TRILOGI).<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">El canvi \u00e9s tan important que fins i tot Baidu ha obert una oficina als EUA per arribar a aquell mercat.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">Si vols vendre al mercat xin\u00e8s, Baidu \u00e9s sens dubte la porta d\u2019entrada. Des de TRILOGI us oferim serveis de m\u00e0rqueting online per al mercat xin\u00e8s a trav\u00e9s de la nostra oficina de Pequ\u00edn.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\">Us deixo un gr\u00e0fic perqu\u00e8 pugueu veure com n\u2019\u00e9s de fort Baidu a la Xina.<\/span><\/p>\n<p><span style=\"font-size: 13px; line-height: 1.6em;\"><img decoding=\"async\" alt=\"posicionament_a_baidu\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/buscadores-en-china.png\" style=\"border-width: 0px; border-style: solid; width: 620px; height: 395px;\" \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bones not\u00edcies per a les empreses que vulguin fer publicitat a Baidu. Baidu ha canviat les regles del joc per anunciar-se al seu portal (SEM o pagament per clic). &nbsp; Per als qui no esteu familiaritzats amb el mercat d\u2019internet a la Xina, Baidu \u00e9s el cercador m\u00e9s conegut i utilitzat del pa\u00eds. Actualment t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19010","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La publicitat online a la Xina canvia les regles | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Bones not\u00edcies per a les empreses que vulguin fer publicitat a Baidu . 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