{"id":19004,"date":"2013-09-18T00:00:00","date_gmt":"2013-09-17T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-convertir-youtube-en-un-canal-de-vendes-per-a-la-teva-botiga-online\/"},"modified":"2013-09-18T00:00:00","modified_gmt":"2013-09-17T22:00:00","slug":"com-convertir-youtube-en-un-canal-de-vendes-per-a-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-convertir-youtube-en-un-canal-de-vendes-per-a-la-teva-botiga-online\/","title":{"rendered":"Com convertir YouTube en un canal de vendes per a la teva botiga online"},"content":{"rendered":"<p><span style=\"line-height: 1.6em;\">YouTube \u00e9s actualment una de les xarxes socials m\u00e9s conegudes, utilitzades i valorades. Gr\u00e0cies a les seves \u00faltimes innovacions tecnol\u00f2giques orientades al comer\u00e7 electr\u00f2nic, \u00e9s el canal perfecte per impulsar la teva botiga online. Descobreix com!<\/span><\/p>\n<p>Segons el <a href=\"http:\/\/www.iabspain.net\/wp-content\/uploads\/downloads\/2013\/01\/IV-estudio-anual-RRSS_reducida.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">IV Estudi Anual de Xarxes Socials<\/a>, publicat el gener del 2013, YouTube \u00e9s la xarxa social m\u00e9s utilitzada despr\u00e9s de Facebook. Per\u00f2 no nom\u00e9s aix\u00f2! Tamb\u00e9 \u00e9s la plataforma m\u00e9s ben valorada, amb una puntuaci\u00f3 de 8,3 sobre 10.<\/p>\n<p>Les xarxes socials han ent\u00e8s l\u2019enorme import\u00e0ncia de l\u2019eCommerce i, per aix\u00f2, moltes han canviat el seu model de negoci per aprofitar el potencial del comer\u00e7 electr\u00f2nic. Aix\u00f2 es tradueix en tota mena d\u2019aplicacions i innovacions tecnol\u00f2giques molt avantatjoses per a les botigues online.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" alt=\"youtube\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/youtube.jpg\" style=\"width: 400px; height: 266px; border-width: 1px; border-style: solid;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Als cl\u00e0ssics avantatges promocionals que oferia YouTube per a l\u2019eCommerce s\u2019hi sumen ara noves eines interactives que permeten convertir aquest mitj\u00e0 audiovisual en un canal de vendes online important. T\u2019expliquem tot el que pots fer amb les prestacions d\u2019eCommerce de YouTube per crear el teu propi canal de vendes online.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Crear contingut viral<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>La viralitzaci\u00f3 o difusi\u00f3 massiva de continguts promocionals per part dels usuaris \u00e9s una pe\u00e7a clau del <a href=\"https:\/\/trilogi.com\/marketing-redes-sociales-y-reputacion-online\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e0rqueting a les xarxes socials<\/a>. Si crees continguts o ofertes interessants, els usuaris els compartiran i t\u2019ajudaran a arribar a nous clients potencials. Tanmateix, l\u2019acollida dels internautes als continguts promocionals \u00e9s imprevisible. Per aix\u00f2 no \u00e9s recomanable que et centris nom\u00e9s en aquesta estrat\u00e8gia.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Publicar v\u00eddeos demostratius<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Mostrar v\u00eddeos amb exemples d\u2019\u00fas \u00e9s una manera molt efectiva d\u2019incentivar les compres. Les vendes online suposen un risc per al client, que no pot examinar el producte abans de comprar-lo. Els v\u00eddeos demostratius supleixen aquesta mancan\u00e7a, de manera que val la pena ensenyar a YouTube qu\u00e8 pot fer el producte o servei que ofereixes.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Inserir enlla\u00e7os als v\u00eddeos cap a la teva botiga online<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>El 2012, aquest sistema va fer que YouTube fos, despr\u00e9s de Facebook, la segona xarxa social des de la qual els espanyols van iniciar m\u00e9s compres online, segons el IV Estudi Anual de Xarxes Socials. L\u2019usuari mira un v\u00eddeo i prem un enlla\u00e7 per obtenir m\u00e9s informaci\u00f3. Aqu\u00ed trobar\u00e0s una explicaci\u00f3 de com inserir enlla\u00e7os als v\u00eddeos de YouTube.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Utilitzar el nou gadget d\u2019eCommerce de YouTube<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>I aqu\u00ed arriba la gran innovaci\u00f3! Recentment YouTube ha creat un gadget que permet convertir el canal de la teva empresa en aquesta xarxa social audiovisual en una aut\u00e8ntica botiga online. De moment est\u00e0 en proves, per\u00f2 amb aquesta opci\u00f3 l\u2019usuari pot:<\/p>\n<p>&nbsp;<\/p>\n<p>\u2022 Consultar informaci\u00f3 sobre els productes<br \/>\n\u2022 Comparar preus entre diferents botigues<br \/>\n\u2022 Accedir a botigues online on s\u2019ofereix el producte<\/p>\n<p>&nbsp;<\/p>\n<p>El gadget d\u2019eCommerce de YouTube est\u00e0 disponible per a botigues virtuals sota llic\u00e8ncia de pagament, per\u00f2 l\u2019increment de vendes que pot suposar per a molts negocis el converteix en una opci\u00f3 realment interessant per afegir al teu canal. Tingues-lo en compte!<\/p>\n<p>&nbsp;<\/p>\n<p>Imatge: Freedigitalphotos.net<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube \u00e9s actualment una de les xarxes socials m\u00e9s conegudes, utilitzades i valorades. Gr\u00e0cies a les seves \u00faltimes innovacions tecnol\u00f2giques orientades al comer\u00e7 electr\u00f2nic, \u00e9s el canal perfecte per impulsar la teva botiga online. Descobreix com! Segons el IV Estudi Anual de Xarxes Socials, publicat el gener del 2013, YouTube \u00e9s la xarxa social m\u00e9s [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-19004","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com convertir YouTube en un canal de vendes per a la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"YouTube \u00e9s actualment una de les xarxes socials m\u00e9s conegudes, utilitzades i valorades. 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