{"id":19002,"date":"2020-05-12T09:50:41","date_gmt":"2020-05-12T07:50:41","guid":{"rendered":"https:\/\/trilogi.com\/blog\/can-googles-may-core-update-affect-my-online-stores-seo-and-revenue\/"},"modified":"2020-05-12T09:50:41","modified_gmt":"2020-05-12T07:50:41","slug":"can-googles-may-core-update-affect-my-online-stores-seo-and-revenue","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/can-googles-may-core-update-affect-my-online-stores-seo-and-revenue\/","title":{"rendered":"Can Google\u2019s May Core Update affect my online store\u2019s SEO and revenue?"},"content":{"rendered":"<p>Google\u2019s latest <em>Core Update<\/em>, called <em>May 2020<\/em>, was officially announced by Google on May 4 in the following statement:<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we\u2019ve covered before. Please see this blog post for more about that:<a href=\"https:\/\/t.co\/e5ZQUAlt0G\">https:\/\/t.co\/e5ZQUAlt0G<\/a><\/p>\n<p>\u2014 Google SearchLiaison (@searchliaison) <a href=\"https:\/\/twitter.com\/searchliaison\/status\/1257376879172038656?ref_src=twsrc%5Etfw\">May 4, 2020<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>It\u2019s now a reality and it\u2019s starting to wreak havoc on some online stores. Its effects are beginning to show, and your online store could be clearly affected if you don\u2019t take the right measures.<\/p>\n<p>Before we go on: if Google\u2019s <em>Core Update<\/em> sounds like Greek to you and you run an eCommerce business, you\u2019d better take note of what we\u2019re about to tell you.<\/p>\n<h2><strong>What does it mean when Google runs a <em>Core Update <\/em>and how can it affect my online store\u2019s revenue?<\/strong><\/h2>\n<p>A <em>Core Update<\/em> is an update to Google\u2019s core algorithm. In other words, the internet giant makes changes from time to time so that the results appearing in the top positions are relevant and of \u201cquality\u201d by its own standards.<\/p>\n<blockquote><p>Google states that these updates are designed to fulfill its mission of delivering relevant and authoritative content to users.<\/p><\/blockquote>\n<p>These are technical matters, but it\u2019s important to keep up with every update. A drop in your online store\u2019s SEO can mean a significant fall in revenue. It wouldn\u2019t be the first time a Google <em>Core Update<\/em> drastically cut an online store\u2019s income. A very clear example was the penalty many online stores suffered after the <em>Medical Update 2018<\/em>. Online stores in the health sector, especially online pharmacies, saw their organic traffic drop by more than 50% within a few days. As a result, those that failed to react and adapt to Google\u2019s new \u201ccore\u201d update were practically dealt a fatal blow.<\/p>\n<h2><strong>How do I know if the <em>Core Update May 2020<\/em> has affected my online store?<\/strong><\/h2>\n<p>Although it\u2019s still early to tell, with tools like <a href=\"https:\/\/es.semrush.com\/dashboard\/\">SEMRush<\/a> or <a href=\"https:\/\/www.sistrix.es\/\">Sistrix<\/a> you can start finding out whether your online store has lost or gained rankings.<\/p>\n<p>For example, if we analyze in Sistrix the <strong>visibility index of three domains that, so far, have benefited from the <em>Core Update May 2020<\/em><\/strong>, we can see that their visibility index grows significantly after the update:<\/p>\n<figure id=\"attachment_14351\" aria-describedby=\"caption-attachment-14351\" style=\"width: 1106px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14351 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may.jpg\" alt=\"\" width=\"1106\" height=\"435\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may.jpg 1106w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-300x118.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-1100x433.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-768x302.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-585x230.jpg 585w\" sizes=\"(max-width: 1106px) 100vw, 1106px\" \/><figcaption id=\"caption-attachment-14351\" class=\"wp-caption-text\">Visibility index of teashop.com in Sistrix<\/figcaption><\/figure>\n<figure id=\"attachment_14352\" aria-describedby=\"caption-attachment-14352\" style=\"width: 1102px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14352 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset.jpg\" alt=\"\" width=\"1102\" height=\"432\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset.jpg 1102w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-300x118.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-1100x431.jpg 1100w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-768x301.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-maset-585x229.jpg 585w\" sizes=\"(max-width: 1102px) 100vw, 1102px\" \/><figcaption id=\"caption-attachment-14352\" class=\"wp-caption-text\">Visibility index of Maset.com in Sistrix<\/figcaption><\/figure>\n<figure id=\"attachment_14353\" aria-describedby=\"caption-attachment-14353\" style=\"width: 400px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14353 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-volkswagen.jpg\" alt=\"\" width=\"400\" height=\"156\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-volkswagen.jpg 400w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/core-update-google-may-volkswagen-300x117.jpg 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption id=\"caption-attachment-14353\" class=\"wp-caption-text\">Visibility index of store.volkswagen.es in Sistrix<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Another way to find out whether you\u2019re gaining or losing organic traffic after Google\u2019s \u201ccore\u201d update is to analyze total clicks and impressions in <a href=\"https:\/\/search.google.com\/search-console?hl=es\">Google Search Console<\/a>. If you compare recent periods and see an increase in total clicks, you\u2019re one of the lucky ones who have benefited from this change.<\/p>\n<h2><strong>Which sectors have been hurt by Google\u2019s new algorithm update?<\/strong><\/h2>\n<p>According to SEMRush sources cited in one of <a href=\"https:\/\/searchengineland.com\/googles-may-2020-core-update-was-big-and-broad-search-data-tools-show-334393\">Search Engine Land<\/a>\u2019s articles, the most affected categories have been websites related to travel, real estate, health, pets and animals, as well as <em>sites <\/em>related to people and society.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14355 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1.png\" alt=\"\" width=\"646\" height=\"600\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1.png 646w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1-300x279.png 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/semrush-industry-646x600-1-585x543.png 585w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/p>\n<p>On the other hand, contrary to what was initially thought, Google\u2019s new update is having a strong impact on search results. This is shown by the SERP volatility chart from SEMRush for the last 30 days:<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-14356 size-full\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google.jpg\" alt=\"\" width=\"778\" height=\"431\" srcset=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google.jpg 778w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google-300x166.jpg 300w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google-768x425.jpg 768w, https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/volatilidad-serp-google-585x324.jpg 585w\" sizes=\"(max-width: 778px) 100vw, 778px\" \/><\/p>\n<p>And now comes the big question:<\/p>\n<h2><strong>What can I do if the May Core Update has hit my online store\u2019s traffic and is costing me money?<\/strong><\/h2>\n<p>Let\u2019s be clear here: if this has happened to you, you\u2019re probably already late. But don\u2019t worry, all is not lost and you can still bounce back if you get to work.<\/p>\n<p>The first thing you need to do (we\u2019re not saying it, Google is) is <a href=\"https:\/\/webmasters.googleblog.com\/2019\/08\/core-updates.html\">answer these questions<\/a>.<\/p>\n<p><strong>Content and quality:<\/strong><\/p>\n<blockquote><p>Does your online store\u2019s content provide original information?<\/p>\n<p>Does your online store\u2019s content provide a complete description of the topic?<\/p>\n<p>Does your online store\u2019s content go beyond the obvious?<\/p>\n<p>Is your online store\u2019s content copied word for word from other sources without adding value?<\/p>\n<p>Are the titles you use in your online store a descriptive and useful summary of the content?<\/p>\n<p>Would you expect to see your online store\u2019s content in a printed magazine, an encyclopedia or a book?<\/p><\/blockquote>\n<p><strong>User trust:<\/strong><\/p>\n<blockquote><p>Does your online store\u2019s content present information in a way you would trust?<\/p>\n<p>Is your online store\u2019s content written by an expert who knows the subject well?<\/p>\n<p>Does your online store\u2019s content have spelling mistakes or stylistic issues?<\/p>\n<p>Is your online store\u2019s content mass-produced or outsourced to a large number of creators?<\/p>\n<p>Do you have too many banners and ads that distract users while they read the content?<\/p>\n<p>Does the content display correctly on mobile devices?<\/p>\n<p>Does your online store\u2019s content display correctly on mobile devices?<\/p><\/blockquote>\n<p>Once you\u2019ve asked yourself these questions, you\u2019ll see that you can greatly improve the SEO content on your website\u2019s categories, your homepage or even your blog.<\/p>\n<p>But that\u2019s not all you need to do if you want to improve your eCommerce rankings. We recommend reading the post we published a few days ago on <a href=\"https:\/\/trilogi.com\/blog\/en\/dont-stop-use-this-time-to-improve-your-seo-rankings\/\">how to improve your online store\u2019s SEO rankings<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s latest Core Update, called May 2020, was officially announced by Google on May 4 in the following statement: Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we\u2019ve covered before. Please [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":14370,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-19002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can Google\u2019s May Core Update affect my online store\u2019s SEO and revenue? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"It\u2019s already a reality and it\u2019s starting to wreak havoc on some online stores. 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