{"id":18998,"date":"2013-09-27T00:00:00","date_gmt":"2013-09-26T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/leshow-presenta-les-ultimes-tendencies-en-ecommerce\/"},"modified":"2013-09-27T00:00:00","modified_gmt":"2013-09-26T22:00:00","slug":"leshow-presenta-les-ultimes-tendencies-en-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/leshow-presenta-les-ultimes-tendencies-en-ecommerce\/","title":{"rendered":"L\u2019eShow presenta les \u00faltimes tend\u00e8ncies en eCommerce"},"content":{"rendered":"<p style=\"text-align: justify;\">La fira eShow Madrid, que va acabar el 26 de setembre passat, ens ha portat un munt de novetats relacionades amb el sector de l\u2019eCommerce a Espanya. En un moment tan dif\u00edcil com l\u2019actual, el comer\u00e7 electr\u00f2nic \u00e9s un dels pocs sectors que registra r\u00e0tios de creixement \u2014m\u00e9s del 20% el primer semestre de l\u2019any\u2014,<strong> i va arribar als 12.000 milions d\u2019euros de facturaci\u00f3 el 2012<\/strong>.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Actualment, m\u00e9s de 200.000 professionals es dediquen a aquesta activitat recent, una xifra que, segons els experts, podria arribar als 500.000 l\u2019any 2017. Nom\u00e9s a Espanya, es preveu un increment del 25% el 2013 fins a arribar als 15.000 milions d\u2019euros de facturaci\u00f3 total.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">No \u00e9s estrany, per tant, que l\u2019eCommerce sigui el protagonista de fires com l\u2019eShow, on en pocs metres quadrats es concentren els millors professionals del sector i es presenten les tend\u00e8ncies que marcaran el futur del comer\u00e7 online. Durant aquestes jornades s\u2019han pogut veure debats i confer\u00e8ncies sobre temes tan diversos com la log\u00edstica, els m\u00e8todes de pagament, la captaci\u00f3 de tr\u00e0nsit (SEO-SEM), l\u2019afiliaci\u00f3, l\u2019anal\u00edtica web, el cloud computing, els cercadors, l\u2019email m\u00e0rqueting, les apps m\u00f2bils&#8230;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">En aquest marc d\u2019innovaci\u00f3 es va celebrar l\u2019eForum organitzat per SEUR, un espai on es van debatre, en diverses taules, temes de log\u00edstica relacionats amb l\u2019eCommerce. Una de les m\u00e9s destacades va ser la formada per Lloren\u00e7 Palomas, Sales and Marketing Manager de Trilogi, i Agust\u00edn Velasco, gerent de Rosvel Parafarmacia, que, moderats per Marc Bayo, responsable corporatiu de Solucions d\u2019Integraci\u00f3 de SEUR, van il\u00b7lustrar el proc\u00e9s de com una botiga f\u00edsica, en aquest cas Rosvel, empr\u00e8n el cam\u00ed cap a la venda online.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/general-eshow-madrid.jpg\" style=\"margin: 10px; width: 672px; height: 448px;\" \/><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">Aquest cam\u00ed comen\u00e7a triant els socis que faran possible el proc\u00e9s. En el cas de Rosvel, com reconeix Agust\u00edn Velasco, \u00abl\u2019agilitat i la confian\u00e7a que ens va donar <\/span><a href=\"https:\/\/hootsuite.com\/dashboard\" style=\"line-height: 1.6em;\" title=\"trilogicommerce\">Trilogi<\/a><span style=\"line-height: 1.6em;\"> van ser fonamentals per triar-los com a socis; a m\u00e9s, quan tries un soci tecnol\u00f2gic t\u2019has d\u2019assegurar que no et limiti ni en temps ni en recursos\u00bb.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Les vendes online de Rosvel, tal com va confirmar Agust\u00edn, ja representen el 33% del seu negoci. Una xifra important assolida nom\u00e9s dos anys despr\u00e9s del seu llan\u00e7ament al m\u00f3n online. I \u00e9s que, per aconseguir aquest creixement, tamb\u00e9 hi ha d\u2019haver una bona relaci\u00f3 entre l\u2019operador log\u00edstic i el prove\u00efdor tecnol\u00f2gic, tal com va assegurar Marc Bayo: \u00abHan d\u2019estar alineats amb el client per garantir l\u2019\u00e8xit\u00bb.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/seur-eshow-madrid.jpg\" style=\"margin: 10px; width: 672px; height: 448px;\" \/><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">SEUR 2.0: <a href=\"http:\/\/teloenvioporseur.seur.com\" style=\"line-height: 1.6em;\">teloenvioporseur.seur.com<\/a><span style=\"line-height: 1.6em;\"> <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\"> <\/span><a href=\"mailto:redes.sociales@seur.net\" style=\"line-height: 1.6em;\">redes.sociales@seur.net<\/a><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fira eShow Madrid, que va acabar el 26 de setembre passat, ens ha portat un munt de novetats relacionades amb el sector de l\u2019eCommerce a Espanya. En un moment tan dif\u00edcil com l\u2019actual, el comer\u00e7 electr\u00f2nic \u00e9s un dels pocs sectors que registra r\u00e0tios de creixement \u2014m\u00e9s del 20% el primer semestre de l\u2019any\u2014, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1723],"tags":[],"class_list":["post-18998","post","type-post","status-publish","format-standard","hentry","category-trilogi-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019eShow presenta les \u00faltimes tend\u00e8ncies en eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La fira eShow Madrid, que va acabar el 26 de setembre passat, ens ha portat un munt de novetats relacionades amb el sector de l\u2019eCommerce a Espanya. 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