{"id":18994,"date":"2013-10-02T00:00:00","date_gmt":"2013-10-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/la-neurosi-del-seo\/"},"modified":"2013-10-02T00:00:00","modified_gmt":"2013-10-01T22:00:00","slug":"la-neurosi-del-seo","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/la-neurosi-del-seo\/","title":{"rendered":"La neurosi del SEO"},"content":{"rendered":"<p style=\"text-align: justify;\">Tots els qui treballem en l\u2019\u00e0mbit del posicionament web sabem que <strong>cada cert temps ens assalten els nous canvis de l\u2019algoritme de Google<\/strong>, els rumors sobre si ara aix\u00f2 \u00e9s bo per al SEO o no i, en conseq\u00fc\u00e8ncia, haver de comen\u00e7ar a provar si aquests canvis s\u00f3n efectius o si \u00e9s millor quedar-nos com est\u00e0vem.<\/p>\n<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">Sempre he pensat que <\/span><strong style=\"line-height: 1.6em;\">estem sotmesos a la dictadura de Google<\/strong><span style=\"line-height: 1.6em;\"> i, el pitjor de tot, a la rumorologia que genera, de manera que ens endinsem en una amalgama de dades i informaci\u00f3 que hem de filtrar si no volem convertir-nos literalment en uns neur\u00f2tics del SEO.<\/span><br \/>\nCada vegada que passa aix\u00f2 em desperta un gran dubte: ser\u00e0 cert? Estan escampant rumors? He de provar-ho? Per qu\u00e8 donar tantes voltes al mateix? En fi&#8230; Suposo que no soc l\u2019\u00fanic a qui li passa.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/neurosisseo.JPG\" style=\"margin: 10px; width: 283px; height: 358px; float: left;\" \/><br \/>\nQu\u00e8 faig, doncs? Parteixo d\u2019una premissa: Google \u00e9s una empresa gegantina que no fa honor al seu esl\u00f2gan corporatiu \u00abno siguis malvat\u00bb (opini\u00f3 personal); els seus canvis d\u2019algoritme sempre desperten una gran expectaci\u00f3 que fa cr\u00e9ixer l\u2019especulaci\u00f3 i ens torna mig bojos, per tant, <strong>he de recollir tota la informaci\u00f3 possible i fer el meu propi judici de valor<\/strong>, independentment de la rumorologia o dels seus criteris. Un cop filtrat aix\u00f2, comen\u00e7o a fer proves per generar un criteri propi.<\/p>\n<p style=\"text-align: justify;\">\nAvui, tot i que hi ha una opini\u00f3 general que diu que la meta description no t\u00e9 cap valor a l\u2019hora de posicionar, jo hi continuo confiant. Aix\u00f2 \u00e9s nom\u00e9s un exemple que no n\u2019hi ha prou amb la informaci\u00f3 que rebem, sin\u00f3 que ens hem de mullar, \u00e9s a dir, generar criteri propi, provar-lo i decidir per nosaltres mateixos segons els resultats obtinguts, perqu\u00e8, en definitiva, \u00e9s responsabilitat nostra com a professionals del SEO implementar les t\u00e8cniques que creiem m\u00e9s convenients per als nostres clients.<\/p>\n<p style=\"text-align: justify;\">\nEs continua donant un gran valor a la construcci\u00f3 d\u2019enlla\u00e7os, que d\u2019altra banda ha generat multitud de penalitzacions. Google ho permetia sabent que s\u2019utilitzaven, i s\u2019utilitzen, t\u00e8cniques il\u00b7l\u00edcites, per\u00f2 \u00e9s clar, ara aquesta permissivitat s\u2019ha girat en contra de tots els qui van comprar enlla\u00e7os o van confiar el linkbuilding a empreses que els generaven sense miraments. Abans amunt, ara penalitzats. <strong>Crec que abans de penalitzar caldria donar l\u2019oportunitat de corregir<\/strong> all\u00f2 que abans es permetia i despr\u00e9s, si no s\u2019ha pres la iniciativa de millorar aquest o un altre aspecte que abans sumava a l\u2019hora de posicionar, aleshores i nom\u00e9s aleshores caldria penalitzar.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">\nSorgeixen moltes preguntes: posiciona millor Google una empresa que inverteix en AdWords? En teoria no hauria de ser aix\u00ed; \u00e9s cert que les licitacions d\u2019AdWords les defineixen els usuaris? Sap Google m\u00e9s coses de mi que la meva mare? Com utilitza realment Google les galetes? Les nostres dades es venen o se cedeixen?&#8230; La llista seria interminable i abasta tot el que toca Google.<br \/>\nUn altre exemple el tenim en la coneguda \u00abparaula clau\u00bb (not provided), que ens empeny a centrar-nos en les landings, ja que Google ens est\u00e0 traient la possibilitat d\u2019analitzar per paraula clau, aix\u00ed com l\u2019acc\u00e9s a les dades i estad\u00edstiques que tr\u00e8iem de la famosa eina Keyword Tool d\u2019AdWords.<\/p>\n<p style=\"text-align: justify;\">\nDe veritat penso que fem massa al\u00b7lusions a Google en qualsevol \u00e0mbit i som els primers publicistes del cercador. Quina ganga que tenen.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Font de la imatge<\/strong>: <a href=\"http:\/\/revistareplicante.com\">http:\/\/revistareplicante.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tots els qui treballem en l\u2019\u00e0mbit del posicionament web sabem que cada cert temps ens assalten els nous canvis de l\u2019algoritme de Google, els rumors sobre si ara aix\u00f2 \u00e9s bo per al SEO o no i, en conseq\u00fc\u00e8ncia, haver de comen\u00e7ar a provar si aquests canvis s\u00f3n efectius o si \u00e9s millor quedar-nos com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18994","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site 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