{"id":18990,"date":"2013-10-23T00:00:00","date_gmt":"2013-10-22T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/escurcam-soc-una-url-llarga\/"},"modified":"2013-10-23T00:00:00","modified_gmt":"2013-10-22T22:00:00","slug":"escurcam-soc-una-url-llarga","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/escurcam-soc-una-url-llarga\/","title":{"rendered":"Escur\u00e7a\u2019m! Soc una URL llarga"},"content":{"rendered":"<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\">La guerra contra les URL llargues fa temps que va comen\u00e7ar i sembla que no s\u2019acaba. S\u00f3n dif\u00edcils de recordar, contraproduents per al SEO i poc pr\u00e0ctiques per incrustar. A m\u00e9s, sembla que l\u2019auge de les xarxes socials, de la informaci\u00f3 virtual i de l\u2019\u00fas del m\u00f2bil est\u00e0 obligant moltes d\u2019elles a passar per la perruqueria per tallar-se les puntes.<\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-size: 10pt; font-family: Arial, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/trilogi-retall.jpg\" style=\"width: 617px; height: 463px;\" \/><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif; line-height: 15.6pt;\">Algunes dades que reforcen aquestes afirmacions:<\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">AUGMENT DE L\u2019\u00daS DEL M\u00d2BIL PER NAVEGAR<\/span><\/strong><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\">A Espanya, el 66% dels usuaris de telefonia m\u00f2bil utilitzen smartphones per navegar per internet. En altres paraules, 7 de cada 10 internautes fan servir el m\u00f2bil per navegar. De fet, Espanya \u00e9s l\u00edder a Europa en l\u2019\u00fas d\u2019smartphones, per davant d\u2019Alemanya, Fran\u00e7a, el Regne Unit i It\u00e0lia. Segons un estudi de la consultora Comscore, gaireb\u00e9 4 milions de persones que utilitzen el m\u00f2bil per moure\u2019s per internet tamb\u00e9 ho fan amb una tauleta.<\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">CREIXEMENT DE LES XARXES SOCIALS<\/span><\/strong><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.5pt; text-align: justify; line-height: 14.25pt; background-position: initial initial; background-repeat: initial initial;\"><span style=\"font-family: Calibri, sans-serif;\">Vuit de cada deu usuaris s\u00f3n presents a Twitter, Facebook o Google+. Nom\u00e9s a Twitter hi ha m\u00e9s de cinc milions de comptes espanyols actius.<o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\">Deixant de banda els n\u00fameros, \u00e9s evident que cada vegada es comparteix m\u00e9s informaci\u00f3 per internet, a trav\u00e9s de les xarxes socials i amb el m\u00f2bil. Part d\u2019aquest intercanvi d\u2019informaci\u00f3 es fa en forma d\u2019URL, i si s\u00f3n massa llargues s\u00f3n poc pr\u00e0ctiques. <o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><strong>Per a qu\u00e8 necessitem escur\u00e7ar les URL? <\/strong>Per poder-les enviar per Twitter (hi ha un l\u00edmit de car\u00e0cters als missatges), pel m\u00f2bil (per evitar adreces llargues i molestes), per correu electr\u00f2nic o simplement per incloure-les en un curr\u00edculum digital (si no volem fer enlla\u00e7os).<o_p><\/o_p><\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.5pt; text-align: justify; line-height: 14.25pt; background-position: initial initial; background-repeat: initial initial;\"><span style=\"font-family: Calibri, sans-serif;\">Hi ha diverses aplicacions gratu\u00eftes per escur\u00e7ar URL. En destaquem dues:<o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">Goo.gl<\/span><\/strong><span style=\"font-family: Calibri, sans-serif;\">: \u00e9s el Google URL Shortener. A m\u00e9s de passar les tisores per la URL, permet fer un seguiment dels clics que ha obtingut l\u2019adre\u00e7a escur\u00e7ada, ja sigui a les xarxes socials, als correus electr\u00f2nics o en altres llocs de la xarxa. Per utilitzar el servei nom\u00e9s necessites un compte de correu de Google.<o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\">&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-size: 10pt; font-family: Arial, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/google-short-url.JPG\" style=\"width: 617px; height: 495px;\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><strong><span style=\"font-family: Calibri, sans-serif;\">Cli.gs<\/span><\/strong><span style=\"font-family: Calibri, sans-serif;\">: permet personalitzar les URL escur\u00e7ades i tamb\u00e9 ofereix un servei per obtenir estad\u00edstiques en temps real dels clics que rep l\u2019adre\u00e7a escur\u00e7ada. <\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-family: Calibri, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p style=\"text-align:justify;line-height:15.6pt\"><span style=\"font-size: 10pt; font-family: Arial, sans-serif;\"><o_p><\/o_p><\/span><\/p>\n<p><span style=\"line-height: 1.6em;\"> <\/span><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/cligs-trilogi.JPG\" style=\"width: 617px; height: 189px;\" \/><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Totes dues aplicacions permeten no nom\u00e9s escur\u00e7ar les adreces, sin\u00f3 tamb\u00e9 fer-ne un seguiment, una funci\u00f3 interessant sobretot si volem veure l\u2019impacte que t\u00e9 aquella adre\u00e7a a la xarxa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La guerra contra les URL llargues fa temps que va comen\u00e7ar i sembla que no s\u2019acaba. S\u00f3n dif\u00edcils de recordar, contraproduents per al SEO i poc pr\u00e0ctiques per incrustar. A m\u00e9s, sembla que l\u2019auge de les xarxes socials, de la informaci\u00f3 virtual i de l\u2019\u00fas del m\u00f2bil est\u00e0 obligant moltes d\u2019elles a passar per la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18990","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Escur\u00e7a\u2019m! Soc una URL llarga | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"La guerra contra les URL llargues fa temps que va comen\u00e7ar i sembla que no s\u2019acaba. 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