{"id":18989,"date":"2013-11-06T00:00:00","date_gmt":"2013-11-05T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/avantatges-del-marqueting-de-continguts-per-a-la-teva-botiga-online\/"},"modified":"2013-11-06T00:00:00","modified_gmt":"2013-11-05T23:00:00","slug":"avantatges-del-marqueting-de-continguts-per-a-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/avantatges-del-marqueting-de-continguts-per-a-la-teva-botiga-online\/","title":{"rendered":"Avantatges del m\u00e0rqueting de continguts per a la teva botiga online"},"content":{"rendered":"<p><strong>T\u2019has preguntat per qu\u00e8 cada vegada m\u00e9s empreses publiquen blogs, infografies, e-books, etc.? \u00c9s el que es coneix com a m\u00e0rqueting de continguts, una manera efica\u00e7 d\u2019atraure visites qualificades a la teva botiga online. Descobreix com funciona!<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>\u00c9s un fet: els internautes odien cada vegada m\u00e9s la publicitat. Els estudis indiquen que formats com els pop-ups o els anuncis abans de reproduir un v\u00eddeo generen rebuig en m\u00e9s del 90% dels usuaris. Fins i tot perden efic\u00e0cia els anuncis patrocinats de serveis com Google AdWords, a causa de la saturaci\u00f3 publicit\u00e0ria que pateix internet.<\/p>\n<p>&nbsp;<\/p>\n<p>Aleshores&#8230; com atraure els usuaris a la teva botiga online? El <strong><a href=\"http:\/\/www.esdemarketing.com\/como-ganar-dinero-con-un-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00e0rqueting <\/a>de continguts<\/strong> \u00e9s la resposta que cada vegada m\u00e9s empreses troben a aquesta pregunta dif\u00edcil.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Qu\u00e8 \u00e9s el m\u00e0rqueting de continguts?<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Molt b\u00e0sicament, el m\u00e0rqueting de continguts (<em>content marketing<\/em> en angl\u00e8s) consisteix a oferir informaci\u00f3 valuosa sobre un tema concret per portar al teu web o blog els usuaris interessats en aquest tema. Aquesta informaci\u00f3 no ha d\u2019estar enfocada directament a vendre, sin\u00f3 a atraure els usuaris perqu\u00e8 visitin el teu lloc.<\/p>\n<p>&nbsp;<\/p>\n<p>Vegem-ne alguns exemples:<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>Una botiga de roba infantil que publica un blog sobre moda infantil.<\/li>\n<li>Una botiga de bricolatge que ofereix v\u00eddeos amb tutorials per fer reparacions.<\/li>\n<li>Una botiga d\u2019inform\u00e0tica que regala un e-book sobre seguretat inform\u00e0tica.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>En aquest <a href=\"https:\/\/www.pinterest.com\/evasanagustin\/marketing-de-contenidos-ejemplos\/\" target=\"_blank\" rel=\"noopener noreferrer\">enlla\u00e7<\/a> pots veure casos reals d\u2019empreses que utilitzen el m\u00e0rqueting de continguts i com ho fan.<\/p>\n<p>&nbsp;<\/p>\n<p>Aquesta estrat\u00e8gia intenta reconciliar interessos que en principi s\u00f3n oposats: els de les empreses, que volen generar vendes, i els dels consumidors, que busquen un valor afegit quan interactuen amb una marca.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" style=\"margin: 10px; width: 600px; height: 480px;\" alt=\"\" src=\"http:\/\/enterprisesocialmedia.in\/wp-content\/uploads\/2013\/04\/content-marketing.jpg\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><em><small>Font: http:\/\/enterprisesocialmedia.in<\/small><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Avantatges del m\u00e0rqueting de continguts<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>A continuaci\u00f3 pots veure els principals avantatges que ofereix el <em>content marketing<\/em>:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Atrau tr\u00e0nsit qualificat: <\/strong>els usuaris que arriben a la teva botiga online interessats pels continguts que ofereixes s\u00f3n realment clients potencials dels productes que vens.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Millora la teva imatge de marca:<\/strong> si proporciones al teu p\u00fablic continguts \u00fatils, millorar\u00e0s la teva reputaci\u00f3 i estar\u00e0 m\u00e9s predisposat a comprar al teu <em>eCommerce<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Et diferencia com a expert:<\/strong> oferir continguts exclusius i interessants sobre el teu sector demostra als clients que domines el tema i, a m\u00e9s, genera confian\u00e7a.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Fomenta la viralitat:<\/strong> els usuaris comparteixen els continguts del teu web, els recomanen a altres persones, els blogaires els enllacen als seus articles&#8230; \u00c9s la millor publicitat!<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Permet generar bases de dades:<\/strong> ofereix als usuaris la possibilitat de subscriure\u2019s per rebre les novetats del blog, accedir a una desc\u00e0rrega gratu\u00efta, etc. Aconseguir\u00e0s llistes de correu de clients potencials que podr\u00e0s utilitzar a les teves campanyes d\u2019email m\u00e0rqueting.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Millora el posicionament web<\/strong>: Google ha presentat fa poc <a href=\"http:\/\/www.esdemarketing.com\/google-colibri-hummingbird-el-nuevo-algoritmo-de-google\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hummingbird<\/a>, un nou algoritme de cerca que valora especialment les p\u00e0gines que ofereixen informaci\u00f3 rellevant, exclusiva i de qualitat. \u00c9s a dir, m\u00e0rqueting de continguts!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u2019has preguntat per qu\u00e8 cada vegada m\u00e9s empreses publiquen blogs, infografies, e-books, etc.? \u00c9s el que es coneix com a m\u00e0rqueting de continguts, una manera efica\u00e7 d\u2019atraure visites qualificades a la teva botiga online. Descobreix com funciona! &nbsp; \u00c9s un fet: els internautes odien cada vegada m\u00e9s la publicitat. Els estudis indiquen que formats com [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18989","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Avantatges del m\u00e0rqueting de continguts per a la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"T\u2019has preguntat per qu\u00e8 cada vegada m\u00e9s empreses publiquen blogs, infografies, e-books, etc.? \u00c9s el que es coneix com a m\u00e0rqueting de continguts, una\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/avantatges-del-marqueting-de-continguts-per-a-la-teva-botiga-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avantatges del m\u00e0rqueting de continguts per a la teva botiga online | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"T\u2019has preguntat per qu\u00e8 cada vegada m\u00e9s empreses publiquen blogs, infografies, e-books, etc.? 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