{"id":18987,"date":"2013-11-19T00:00:00","date_gmt":"2013-11-18T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/que-es-el-remarqueting-a-la-xarxa-de-display\/"},"modified":"2013-11-19T00:00:00","modified_gmt":"2013-11-18T23:00:00","slug":"que-es-el-remarqueting-a-la-xarxa-de-display","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/que-es-el-remarqueting-a-la-xarxa-de-display\/","title":{"rendered":"Qu\u00e8 \u00e9s el rem\u00e0rqueting a la Xarxa de Display?"},"content":{"rendered":"<div style=\"text-align: justify;\">El concepte <strong>rem\u00e0rqueting est\u00e0 estretament relacionat amb la Xarxa de Display d\u2019AdWords<\/strong>. Consisteix a mostrar publicitat de display orientada a usuaris que han passat pel nostre web.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Per utilitzar el rem\u00e0rqueting a la Xarxa de Display \u00e9s recomanable triar \u00abNom\u00e9s per a la Xarxa de Display &#8211; Rem\u00e0rqueting\u00bb com a tipus de campanya en crear-la, tot i que aquest post no pret\u00e9n mostrar com es configura, sin\u00f3 introduir el ne\u00f2fit en el concepte d\u2019aquest tipus de campanya d\u2019AdWords.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">\u00c9s important que en quedi clara la filosofia:<strong> si un usuari de Google entra al nostre web, aquesta visita queda registrada en una llista, que \u00e9s un conjunt de cookies de les persones que han visitat el lloc web. <\/strong>Aquest registre es genera gr\u00e0cies a una etiqueta que s\u2019implementa al codi just abans de l\u2019etiqueta .<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Posteriorment, quan els visitants entrin a p\u00e0gines adscrites al programa AdSense (llocs que mostren publicitat de Google), es mostraran anuncis de text o b\u00e0ners que pr\u00e8viament s\u2019hauran inserit a la configuraci\u00f3 d\u2019aquest tipus de campanya.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><strong>El valor principal del rem\u00e0rqueting \u00e9s que torna a atraure els visitants al lloc, per la qual cosa est\u00e0 molt enfocat al retorn de la inversi\u00f3.<\/strong><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\"><em>En resum: un usuari entra al nostre web, el marquem amb una cookie, l\u2019afegim a una llista de rem\u00e0rqueting i fem una campanya de display amb aquesta llista com a orientaci\u00f3.<\/em><\/div>\n<p style=\"color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; line-height: normal;\"><em><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/remarketing.jpg\" style=\"margin: 10px; width: 642px; height: 469px;\" \/><\/em><br \/>\n<small><em>Font de la imatge: www.torange.us<\/em><\/small><\/p>\n<p style=\"color: rgb(0, 0, 0); font-family: 'Times New Roman'; font-size: medium; line-height: normal;\">&nbsp;<\/p>\n<div style=\"text-align: justify;\">Com en qualsevol altra campanya d\u2019AdWords, \u00e9s molt important <strong>segmentar,<\/strong> per la qual cosa s\u2019aconsella fer moltes llistes, ja que es poden utilitzar segons el p\u00fablic al qual ens volem adre\u00e7ar i quan es vulgui. Els anuncis solen ser de text i d\u2019imatge (b\u00e0ners); \u00e9s aconsellable fer servir el limitador de freq\u00fc\u00e8ncia d\u2019impressions per grup d\u2019anuncis per no resultar pesats i no perjudicar la imatge de marca. Un nombre ideal d\u2019impressions se situa entre 3 i 5; si no, l\u2019usuari ens pot arribar a odiar.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Un altre valor afegit d\u2019aquest tipus de campanya \u00e9s el seu baix cost. <strong>No \u00e9s el mateix l\u2019import d\u2019un clic a la Xarxa de Cerca, on es mostra a l\u2019usuari el que busca, que mostrar a un usuari els teus productes o serveis.<\/strong><\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Aquest tipus de campanya ofereix la possibilitat de crear els anuncis autom\u00e0ticament si no els creem nosaltres o no tenim ning\u00fa que ho faci. En clicar el bot\u00f3 \u00abanunci nou\u00bb podem triar l\u2019opci\u00f3 \u00abcreador d\u2019anuncis de display\u00bb, que escaneja el web i genera els anuncis a partir de les imatges que componen el nostre lloc.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Si tenim l\u2019oportunitat de fer els b\u00e0ners (la millor opci\u00f3, al meu parer), hem de tenir en compte certs aspectes: els b\u00e0ners est\u00e0tics seran en format .jpg o .png; si s\u00f3n animats, en .gif o flash; la mida m\u00e0xima admesa \u00e9s de 50 KB. <strong>\u00c9s important que el missatge sigui clar i directe <\/strong>i que els b\u00e0ners, tant est\u00e0tics com din\u00e0mics, mantinguin una relaci\u00f3 est\u00e8tica amb la p\u00e0gina a la qual porten. A la Xarxa de Display de rem\u00e0rqueting \u00e9s especialment important la varietat de b\u00e0ners. Cal tenir en compte que els b\u00e0ners din\u00e0mics criden m\u00e9s l\u2019atenci\u00f3 que els est\u00e0tics. Aix\u00f2 es tradueix en un CTR m\u00e9s alt (la freq\u00fc\u00e8ncia amb qu\u00e8 els usuaris que veuen l\u2019anunci acaben fent-hi clic), que genera m\u00e9s visites al lloc web.<\/div>\n<div style=\"text-align: justify;\">&nbsp;<\/div>\n<div style=\"text-align: justify;\">Espero que aquest post t\u2019hagi servit d\u2019introducci\u00f3 al concepte de rem\u00e0rqueting dins la Xarxa de Display d\u2019AdWords.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El concepte rem\u00e0rqueting est\u00e0 estretament relacionat amb la Xarxa de Display d\u2019AdWords. Consisteix a mostrar publicitat de display orientada a usuaris que han passat pel nostre web. &nbsp; Per utilitzar el rem\u00e0rqueting a la Xarxa de Display \u00e9s recomanable triar \u00abNom\u00e9s per a la Xarxa de Display &#8211; Rem\u00e0rqueting\u00bb com a tipus de campanya en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18987","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu\u00e8 \u00e9s el rem\u00e0rqueting a la Xarxa de Display? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El concepte rem\u00e0rqueting est\u00e0 estretament relacionat amb la Xarxa de Display d\u2019AdWords . 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