{"id":18986,"date":"2013-11-25T00:00:00","date_gmt":"2013-11-24T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/prepara-la-teva-botiga-online-per-a-la-campanya-de-nadal\/"},"modified":"2013-11-25T00:00:00","modified_gmt":"2013-11-24T23:00:00","slug":"prepara-la-teva-botiga-online-per-a-la-campanya-de-nadal","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/prepara-la-teva-botiga-online-per-a-la-campanya-de-nadal\/","title":{"rendered":"Prepara la teva botiga online per a la campanya de Nadal"},"content":{"rendered":"<p style=\"text-align: justify;\">Durant el per\u00edode nadalenc augmenta, i molt, el tr\u00e0nsit de les botigues online. Cada vegada m\u00e9s compradors decideixen fer les compres de Nadal per canals online per beneficiar-se dels avantatges del comer\u00e7 electr\u00f2nic. Per\u00f2 l\u2019augment de tr\u00e0nsit a les botigues online durant el per\u00edode nadalenc \u00e9s un aut\u00e8ntic repte per a les <em>eShops<\/em>, que s\u2019han de preparar amb certa antelaci\u00f3 per aprofitar al m\u00e0xim les oportunitats de venda.<\/p>\n<p style=\"text-align: justify;\">En aquest post us oferim alguns consells per treure el m\u00e0xim rendiment de les vostres botigues online durant aquest per\u00edode.\n <\/p>\n<ol>\n<li style=\"text-align: justify;\"><strong>Planifica una bona previsi\u00f3 d\u2019estoc<\/strong>. Durant el per\u00edode nadalenc necessitarem augmentar l\u2019estoc per fer front a l\u2019increment de compres d\u2019aquestes dates. A m\u00e9s, hem d\u2019actualitzar aquest estoc constantment a la nostra <em>eShop<\/em> per informar els clients de la disponibilitat real dels productes i evitar posar a la venda articles o models que ja estan esgotats.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ol>\n<li style=\"text-align: justify;\" value=\"2\"><strong>Treballa una bona gesti\u00f3 log\u00edstica per assegurar una distribuci\u00f3 \u00f2ptima. <\/strong>Hem de refor\u00e7ar el servei log\u00edstic de les nostres botigues online durant el Nadal a causa del gran increment d\u2019enviaments. Els compradors volen rebre les compres com m\u00e9s aviat millor, per tant els nostres eCommerce han de complir estrictament els terminis de lliurament. Si un regal arriba despr\u00e9s de Nadal, tindrem un client insatisfet que segurament no ens tornar\u00e0 a comprar mai m\u00e9s.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ol>\n<li style=\"text-align: justify;\" value=\"3\"><strong>Crea contingut espec\u00edfic per a la campanya de Nadal a la teva botiga online. <\/strong> Igual que les botigues f\u00edsiques, quan arriba el Nadal les nostres eShops han d\u2019estar preparades per fomentar l\u2019esperit nadalenc. Hem de personalitzar les botigues online creant contingut espec\u00edfic per a aquesta \u00e8poca de l\u2019any. Hi ha diverses maneres de fer-ho, com incloure fotografies o v\u00eddeos amb motius nadalencs o adaptar els textos a aquest per\u00edode. A m\u00e9s, podem crear contingut actualitzant els nostres eCommerce amb nous productes o categories espec\u00edfiques per a Nadal, o creant seccions espec\u00edfiques per a productes nadalencs. Per exemple, podem crear seccions per destacar els productes m\u00e9s venuts per Nadal, les millors oportunitats de regal, agrupar els regals m\u00e9s econ\u00f2mics o els productes d\u2019edici\u00f3 limitada d\u2019aquest per\u00edode.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ol>\n<li style=\"text-align: justify;\" value=\"4\"><strong>Prepara una estrat\u00e8gia SEO espec\u00edfica per a Nadal. <\/strong>Hem de preparar per a les nostres botigues online una estrat\u00e8gia SEO espec\u00edfica per al per\u00edode nadalenc. Per crear-la hem de treballar el contingut de les eShops, especialment les descripcions de producte, incloent-hi paraules clau (keywords) pr\u00f2pies del llenguatge nadalenc com ara Nadal, festes, regal, Reis, Cap d\u2019Any&#8230; A m\u00e9s, com m\u00e9s aviat indexem tot aquest contingut als cercadors, millor posicionament obtindrem.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ol>\n<li style=\"text-align: justify;\" value=\"5\"><strong>Crea una estrat\u00e8gia d\u2019email m\u00e0rqueting espec\u00edfica per al per\u00edode nadalenc<\/strong>. Per refor\u00e7ar les vendes de la botiga online hem de crear una estrat\u00e8gia d\u2019email m\u00e0rqueting espec\u00edfica per a Nadal. Podem utilitzar l\u2019email m\u00e0rqueting com a eina per informar els clients de l\u2019inici de la campanya de Nadal i de les oportunitats de la botiga durant aquest per\u00edode, per donar a con\u00e8ixer els avantatges de comprar per Nadal (enviament gratu\u00eft, vals de descompte, la possibilitat d\u2019enviar els paquets embolicats per a regal&#8230;) o per oferir avantatges addicionals als clients VIP o als m\u00e9s fidels.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ol>\n<li style=\"text-align: justify;\" value=\"6\"><strong>Refor\u00e7a el servei d\u2019atenci\u00f3 al client.<\/strong> Durant el Nadal \u00e9s molt freq\u00fcent que els clients tinguin m\u00e9s dubtes sobre preus, terminis de lliurament o pol\u00edtiques de devoluci\u00f3, ja que es fan moltes compres que s\u00f3n regals per a altres persones. Per tant, hem de refor\u00e7ar el servei d\u2019atenci\u00f3 al client durant la campanya de Nadal en tots els canals, fins i tot als <em>social media<\/em>, i si cal hem de contractar personal addicional.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<ol>\n<li style=\"text-align: justify;\" value=\"7\"><strong>Promociona els productes de la botiga online a les xarxes socials.<\/strong> En aquesta \u00e8poca de l\u2019any, en qu\u00e8 els consumidors estan m\u00e9s predisposats a comprar, hem d\u2019utilitzar m\u00e9s sovint xarxes socials com Facebook, Twitter o Pinterest per promocionar els nostres productes entre el nostre p\u00fablic m\u00e9s proper i oferir-li avantatges especials. Com m\u00e9s actius sigueu a les xarxes socials, m\u00e9s possibilitats tindreu de viralitzar el vostre contingut.<\/li>\n<\/ol>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Esperem que aquests consells us siguin \u00fatils perqu\u00e8 aquest Nadal les vendes de les vostres botigues online siguin un \u00e8xit.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"Continguts a l\u2019eCommerce\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/Online-Christmas-Shopping.jpg\" style=\"border-width: 0px; border-style: solid; width: 650px; height: 366px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durant el per\u00edode nadalenc augmenta, i molt, el tr\u00e0nsit de les botigues online. Cada vegada m\u00e9s compradors decideixen fer les compres de Nadal per canals online per beneficiar-se dels avantatges del comer\u00e7 electr\u00f2nic. Per\u00f2 l\u2019augment de tr\u00e0nsit a les botigues online durant el per\u00edode nadalenc \u00e9s un aut\u00e8ntic repte per a les eShops, que s\u2019han [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18986","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prepara la teva botiga online per a la campanya de Nadal | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Durant el per\u00edode nadalenc augmenta, i molt, el tr\u00e0nsit de les botigues online. Cada vegada m\u00e9s compradors decideixen fer les compres de Nadal per canals\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/prepara-la-teva-botiga-online-per-a-la-campanya-de-nadal\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prepara la teva botiga online per a la campanya de Nadal | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Durant el per\u00edode nadalenc augmenta, i molt, el tr\u00e0nsit de les botigues online. 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