{"id":18985,"date":"2013-12-10T00:00:00","date_gmt":"2013-12-09T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/augmenta-limport-de-compra-a-la-teva-botiga-online\/"},"modified":"2013-12-10T00:00:00","modified_gmt":"2013-12-09T23:00:00","slug":"augmenta-limport-de-compra-a-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/augmenta-limport-de-compra-a-la-teva-botiga-online\/","title":{"rendered":"Augmenta l\u2019import de compra a la teva botiga online"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"line-height: 1.6em;\">S\u2019acosten dates en qu\u00e8 la xarxa bull, el nombre de compradors potencials augmenta exponencialment i has d\u2019aprofitar aquest moment, ja sigui per vendre m\u00e9s o per donar a con\u00e8ixer els teus productes i la teva botiga online.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Hem parlat en diverses ocasions de com augmentar la conversi\u00f3: <a href=\"https:\/\/trilogi.com\/blog\/post\/tendencias-mcommerce\" target=\"_blank\" rel=\"noopener noreferrer\">adaptaci\u00f3 a la versi\u00f3 \u00abmobile\u00bb<\/a>, <a href=\"https:\/\/trilogi.com\/blog\/post\/incentivar-las-ventas-este-verano\" target=\"_blank\" rel=\"noopener noreferrer\">sortejos<\/a>, <a href=\"https:\/\/trilogi.com\/blog\/post\/redes-sociales-comercio-electronico\" target=\"_blank\" rel=\"noopener noreferrer\">xarxes socials<\/a>, etc.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Avui em vull centrar en els productes vinculats que es mostren directament a la cistella de la compra.<\/p>\n<p style=\"text-align: justify;\">Anomenem productes vinculats els productes que relacionem amb altres formant una mena de \u00abpacks\u00bb. Per exemple, si venem moda podem vincular uns pantalons amb una camisa, un cintur\u00f3, uns mitjons, unes sabates, un jersei, una jaqueta, una bufanda, etc. Alhora, si el client clica un dels productes vinculats, aquest tamb\u00e9 ha de tenir els seus propis productes vinculats; i si aconseguim que tots els nostres productes estiguin vinculats entre si (si el producte ho permet), millor.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u00c9s senzill: en altres sectors comercials fa anys que es fa servir aquesta t\u00e8cnica amb un \u00e8xit enorme, i segur que en algun moment us han ofert productes vinculats. <span style=\"font-size: 13px; line-height: 1.6em;\">Jo ho vaig viure en la meva feina anterior com a venedor de cotxes en un concessionari. En el moment de vendre els vehicles s\u2019oferia el preu base i, a mesura que el client mostrava m\u00e9s inter\u00e8s pel producte, li anava explicant \u00abextres\u00bb com sostre solar, llantes millors, control de velocitat, i fins i tot arrib\u00e0vem a oferir serveis de manteniment integral de fins a tres anys.<\/span><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/www.skinsandpunks.com\/ecommerce\/products\/prodDetail.cfm?id=25327&amp;categoryId=3742&amp;1248=26935\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/vinculados.jpg\" style=\"width: 824px; height: 771px;\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Tingueu en compte que un client, si triem b\u00e9 el producte adequat, quan \u00e9s en el proc\u00e9s de compra sempre est\u00e0 disposat a gastar \u00abuna mica m\u00e9s\u00bb.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">La setmana passada, per exemple, vaig comprar per internet unes cambres per a la bici, ja que l\u2019any que ve vull fer esport (s\u00f3n els prop\u00f2sits d\u2019any nou, com \u00e9s habitual en aquestes dates&#8230; i que despr\u00e9s no es compleixen mai, us sona?). El cas \u00e9s que, durant el proc\u00e9s de compra, em van oferir unes palanques per treure el pneum\u00e0tic c\u00f2modament i les vaig comprar, i despr\u00e9s em van oferir un protector de cambra per a l\u2019interior de la llanta i tamb\u00e9 el vaig comprar&#8230; Al final no vaig mirar res m\u00e9s i vaig finalitzar la comanda, per\u00f2 el comerciant va aconseguir que augment\u00e9s la meva compra en 6 euros i, a m\u00e9s, que li estigu\u00e9s agra\u00eft, perqu\u00e8 si no m\u2019hagu\u00e9s ofert les palanques, segurament hauria tingut problemes per treure el pneum\u00e0tic o hauria ratllat la llanta amb alguna eina poc adequada per a aquesta feina.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Client satisfet, botiga online amb m\u00e9s ingressos.<\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Revisa la teva plataforma: \u00e9s molt important saber quines possibilitats ofereix i aprofitar-les al m\u00e0xim. No ho oblidis: l\u2019enginy i la imaginaci\u00f3 tamb\u00e9 et poden ajudar molt. Normalment les plataformes s\u2019actualitzen i incorporen noves funcionalitats; \u00e9s important con\u00e8ixer-les i valorar qu\u00e8 poden aportar a la teva botiga online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u2019acosten dates en qu\u00e8 la xarxa bull, el nombre de compradors potencials augmenta exponencialment i has d\u2019aprofitar aquest moment, ja sigui per vendre m\u00e9s o per donar a con\u00e8ixer els teus productes i la teva botiga online. &nbsp; Hem parlat en diverses ocasions de com augmentar la conversi\u00f3: adaptaci\u00f3 a la versi\u00f3 \u00abmobile\u00bb, sortejos, xarxes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18985","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is 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