{"id":18984,"date":"2014-01-14T00:00:00","date_gmt":"2014-01-13T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/consells-per-aconseguir-i-fidelitzar-clients-al-teu-ecommerce\/"},"modified":"2014-01-14T00:00:00","modified_gmt":"2014-01-13T23:00:00","slug":"consells-per-aconseguir-i-fidelitzar-clients-al-teu-ecommerce","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/consells-per-aconseguir-i-fidelitzar-clients-al-teu-ecommerce\/","title":{"rendered":"Consells per aconseguir i fidelitzar clients al teu eCommerce"},"content":{"rendered":"<p style=\"text-align: justify;\">Una de les q\u00fcestions que m\u00e9s preocupa els qui tenen un comer\u00e7 electr\u00f2nic \u00e9s <strong>aconseguir i fidelitzar clients<\/strong>, aix\u00ed com que l\u2019experi\u00e8ncia d\u2019usuari sigui la millor possible per mantenir-los a la botiga online i generar conversions.<\/p>\n<p style=\"text-align: justify;\">Per aix\u00f2 us mostrarem <strong>algunes de les millors vies per aconseguir-ho<\/strong>:<\/p>\n<p>El primer \u00e9s tenir en compte que hi ha moltes <strong>fonts de tr\u00e0nsit<\/strong>. No hem d\u2019entrar al m\u00f3n de l\u2019eCommerce pensant que amb tenir una botiga online ja est\u00e0 tot fet: \u00e9s indispensable analitzar altres fonts, com les campanyes d\u2019AdWords, l\u2019email m\u00e0rqueting o les newsletters, a m\u00e9s d\u2019una cosa imprescindible: ser presents en un entorn social al m\u00e9s ampli possible, \u00e9s a dir, Facebook, Twitter, Google Plus i Pinterest. Gr\u00e0cies a les xarxes socials aconseguirem pres\u00e8ncia, podrem mostrar els articles del nostre negoci i interactuar amb clients potencials o ja fidelitzats per respondre les seves preguntes i donar-los un servei millor.<\/p>\n<p>Avui no es concep un comer\u00e7 online que no estigui <strong>adaptat als smartphones<\/strong>, ja que l\u2019\u00fas d\u2019aquests dispositius s\u2019ha popularitzat tant que cal un <strong>disseny responsive<\/strong> a tota botiga online, sobretot tenint en compte que el percentatge d\u2019usuaris que compren amb aquests dispositius augmenta mes a mes.<\/p>\n<p>La <strong>visibilitat<\/strong> \u00e9s un altre aspecte important, perqu\u00e8 no serveix de res portar al web un model de negoci els productes del qual no apareixen a la primera p\u00e0gina de resultats de Google. Per aix\u00f2 hem de contractar els serveis d\u2019un especialista SEO<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/Fidelizacion.jpg\" style=\"margin: 10px; width: 450px; height: 338px;\" \/>   <\/p>\n<p style=\"text-align: justify;\"><var><small>Font de la imatge: http:\/\/www.ventasdealtooctanaje.com\/<\/small><\/var><\/p>\n<p style=\"text-align: justify;\">&nbsp;<\/p>\n<p style=\"text-align: justify;\">Un altre factor fonamental \u00e9s ser conscients dels <strong>per\u00edodes de l\u2019any en qu\u00e8 podem vendre m\u00e9s els nostres articles<\/strong>. Exemple: tenim un eCommerce de disfresses; quins s\u00f3n els per\u00edodes de m\u00e9s venda i, per tant, els que hem de potenciar? En aquest model de negoci caldria aprofitar l\u2019octubre per Halloween, el desembre per Nadal i el febrer pel Carnaval, per passar despr\u00e9s a un per\u00edode de menys vendes fins a l\u2019octubre seg\u00fcent, de manera que \u00e9s fonamental aprofitar aquests cicles. En aquest sentit, \u00e9s recomanable fer campanyes d\u2019AdWords enfocades a cada campanya de vendes, aix\u00ed com enviar newsletters als subscriptors de la botiga online per informar-los de les novetats, ofertes i promocions d\u2019aquelles dates.<\/p>\n<p>Pel que fa al <strong>funcionament intern de la botiga online<\/strong>, cal cuidar aspectes com oferir diverses formes de pagament. Cal tenir en compte el perfil del client, que no \u00e9s \u00fanic sin\u00f3 for\u00e7a heterogeni. No a tothom li agrada pagar amb targeta, per tant caldria oferir altres opcions com la transfer\u00e8ncia banc\u00e0ria o el contra reemborsament, a m\u00e9s de PayPal. A banda d\u2019aix\u00f2, si donem un bon servei de lliurament ens assegurem la fidelitat del client perqu\u00e8, a qui no li agrada rebre la compra com m\u00e9s aviat millor?<\/p>\n<p>Altres aspectes importants en un eCommerce s\u00f3n el checkout, que hauria de ser al m\u00e9s r\u00e0pid possible i en una sola p\u00e0gina, i donar respostes r\u00e0pides i professionals als dubtes o preguntes dels usuaris. Aqu\u00ed qualsevol canal \u00e9s v\u00e0lid, i les xarxes socials hi s\u00f3n un bon suport, per\u00f2 insistim que cal estar pendents de donar un bon servei tant als clients nous com als que ja ho s\u00f3n.<\/p>\n<p>Finalment, \u00e9s fonamental tenir els articles ben categoritzats i haver desenvolupat una <strong>usabilitat<\/strong> que faci que el client es quedi al web, ja que els webs confusos generen rebot. Pocs clics en qualsevol proc\u00e9s i una bona estructura de la informaci\u00f3 s\u00f3n sin\u00f2nim de vendes i de perman\u00e8ncia al lloc web.<\/p>\n<h2 style=\"text-align: justify;\">En poques paraules, podem dir que cal fer servir al m\u00e0xim el sentit com\u00fa i posar-nos al lloc de l\u2019usuari del nostre eCommerce per aconseguir clients i fidelitzar-los<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Una de les q\u00fcestions que m\u00e9s preocupa els qui tenen un comer\u00e7 electr\u00f2nic \u00e9s aconseguir i fidelitzar clients, aix\u00ed com que l\u2019experi\u00e8ncia d\u2019usuari sigui la millor possible per mantenir-los a la botiga online i generar conversions. Per aix\u00f2 us mostrarem algunes de les millors vies per aconseguir-ho: El primer \u00e9s tenir en compte que hi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18984","post","type-post","status-publish","format-standard","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consells per aconseguir i fidelitzar clients al teu eCommerce | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Una de les q\u00fcestions que m\u00e9s preocupa els qui tenen un comer\u00e7 electr\u00f2nic \u00e9s aconseguir i fidelitzar clients , aix\u00ed com que l\u2019experi\u00e8ncia d\u2019usuari sigui la\u2026\" \/>\n<meta name=\"robots\" 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