{"id":18983,"date":"2014-01-22T00:00:00","date_gmt":"2014-01-21T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/fes-que-puguin-tocar-veure-i-olorar-els-productes-de-la-teva-botiga-online\/"},"modified":"2014-01-22T00:00:00","modified_gmt":"2014-01-21T23:00:00","slug":"fes-que-puguin-tocar-veure-i-olorar-els-productes-de-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/fes-que-puguin-tocar-veure-i-olorar-els-productes-de-la-teva-botiga-online\/","title":{"rendered":"Fes que puguin tocar, veure i olorar els productes de la teva botiga online"},"content":{"rendered":"

Quan comprem per internet, en ess\u00e8ncia, adquirim un producte que hem vist en una fotografia. No l\u2019hem pogut tocar ni veure i, si es tracta d\u2019un producte d\u2019alimentaci\u00f3, ni tan sols sabem com fa olor. Els nostres 5 sentits es redueixen a un: la vista.<\/p>\n

Per tots aquests motius, la fitxa de producte<\/strong> esdev\u00e9 un element determinant perqu\u00e8 un usuari es converteixi en client.<\/p>\n

\n

Com ha de ser una fitxa de producte enfocada a la conversi\u00f3?<\/p>\n

Factor imatge<\/strong><\/span>. Les fotografies de detall del producte han de ser d\u2019alta qualitat.<\/strong> Han d\u2019ajudar a visualitzar correctament el producte i de la manera m\u00e9s detallada possible. Si el producte \u00e9s bo per\u00f2 la imatge \u00e9s de mala qualitat o no es veu b\u00e9, l\u2019usuari recorrer\u00e0 a la compet\u00e8ncia. En trobem un bon exemple a PanellasShoes<\/a>. T\u00e9 imatges d\u2019alta qualitat, mostra el producte des de diverses perspectives<\/strong> i t\u00e9 opci\u00f3 d\u2019ampliaci\u00f3<\/strong> (zoom) i de detall<\/strong>. Les imatges s\u00f3n tan bones que fins i tot es pot intuir on estan clavades les puntes que uneixen el tal\u00f3 a la base de la sabata.<\/p>\n

\"tocar<\/p>\n

Factor descriptiu<\/span><\/strong>.<\/strong> Explica a l\u2019usuari tot all\u00f2 que no pugui veure amb els seus propis ulls. <\/span>Dona-li informaci\u00f3<\/strong>. Online, l\u2019usuari no t\u00e9 un dependent que li pugui resoldre els dubtes al moment, per tant, no n\u2019hi generis. Hi ha xats per demanar informaci\u00f3 i vies de contacte com el correu electr\u00f2nic o les xarxes socials, per\u00f2 \u00e9s millor que l\u2019usuari utilitzi aquests canals per a altres q\u00fcestions. Facilita-li la feina. Fes que arribi al carret\u00f3 de la compra sentint-se segur. <\/span><\/p>\n

Per exemple, si es tracta d\u2019un moble, especifica\u2019n les mides, els acabats, el material, quins accessoris utilitza… No et deixis cap informaci\u00f3 rellevant al tinter.<\/span><\/p>\n

Quan redactis la fitxa de producte, personalitza-la<\/strong>. No copi\u00efs la descripci\u00f3 del fabricant. Adapta el text al llenguatge del teu p\u00fablic potencial. Destacar\u00e0s respecte a la compet\u00e8ncia i els cercadors et miraran amb bons ulls, \u00e9s a dir, contribuir\u00e0s al teu posicionament web, sobretot si inclous paraules clau als textos i evites duplicitats.<\/p>\n

Inclou informaci\u00f3 sobre la <\/span>disponibilitat del producte<\/strong>, els beneficis, les <\/span>condicions d\u2019enviament<\/strong>, <\/span>la pol\u00edtica de devolucions<\/strong> i la de <\/span>privacitat i seguretat<\/strong>.<\/span><\/p>\n

\n

Factor social.<\/span><\/strong> Facilita la viralitat dels teus productes a les xarxes socials i, sobretot, afegeix l\u2019opci\u00f3 \u00ab<\/span>enviar el producte a un amic<\/strong>\u00bb: potser l\u2019usuari no hi est\u00e0 interessat, per\u00f2 coneix alg\u00fa que s\u00ed. A m\u00e9s, la pres\u00e8ncia a les xarxes et pot ajudar a fer exercicis d\u2019<\/span>escolta activa<\/strong>.<\/span><\/p>\n

\n

Factor valoratiu<\/span><\/strong>. Permet que els usuaris <\/span>valorin els productes<\/strong> i facin <\/span>comentaris<\/strong>. Ho pots fer de manera gr\u00e0fica amb l\u2019ajuda de les estrelletes<\/span><\/p>\n

\n

Factor de venda creuada<\/span><\/strong>. Ofereix al client productes relacionats. Pot afavorir les vendes d\u2019altres productes. <\/span><\/p>\n

\n

Factor preu<\/span><\/strong>. Ha de veure\u2019s amb claredat, d\u2019un cop d\u2019ull. No l\u2019amaguis: \u00e9s un element essencial.<\/p>\n

\n

Factor ganxo<\/span><\/strong>. Si ofereixes ofertes, descomptes, enviaments gratu\u00efts o qualsevol altra promoci\u00f3 que afecti aquest producte, recorda-ho. Pensa que l\u2019usuari est\u00e0 a punt d\u2019afegir aquest producte a la cistella.<\/p>\n

\n

Factor cistella<\/span><\/strong>. Col\u00b7loca el bot\u00f3 de compra en un lloc visible, a prop del preu i despr\u00e9s de la descripci\u00f3 general. <\/span><\/p>\n

\"tocar<\/p>\n

En definitiva, la fitxa ha de contenir la informaci\u00f3 que ajudi l\u2019usuari a con\u00e8ixer el producte que est\u00e0 a punt de comprar i, a m\u00e9s, ha d\u2019estar orientada al carret\u00f3 de la compra.<\/p>\n","protected":false},"excerpt":{"rendered":"

Quan comprem per internet, en ess\u00e8ncia, adquirim un producte que hem vist en una fotografia. No l\u2019hem pogut tocar ni veure i, si es tracta d\u2019un producte d\u2019alimentaci\u00f3, ni tan sols sabem com fa olor. Els nostres 5 sentits es redueixen a un: la vista. Per tots aquests motius, la fitxa de producte esdev\u00e9 un […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18983","post","type-post","status-publish","format-standard","hentry","category-customer-experience"],"yoast_head":"\nFes que puguin tocar, veure i olorar els productes de la teva botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Quan comprem per internet, en ess\u00e8ncia, adquirim un producte que hem vist en una fotografia. 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