{"id":18979,"date":"2020-08-26T08:00:40","date_gmt":"2020-08-26T06:00:40","guid":{"rendered":"https:\/\/trilogi.com\/blog\/design-thinking-does-it-apply-to-marketing-too\/"},"modified":"2020-08-26T08:00:40","modified_gmt":"2020-08-26T06:00:40","slug":"design-thinking-does-it-apply-to-marketing-too","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/","title":{"rendered":"Design Thinking: does it apply to marketing too?"},"content":{"rendered":"

Literally, \u201cdesign thinking\u201d means thinking like a designer, and that is precisely what the Design Thinking approach aims for: that we think like designers when creating or planning any project. And of course, that can also include online sales projects, digital marketing and branding campaigns, or end-to-end customer experience improvement projects.<\/p>\n

Design Thinking aims to help us develop knowledge of and empathy for our users and, instead of looking for a single, definitive solution, explore key points and references throughout the stages to create an iterative, non-linear process of constant development and improvement.<\/p>\n

\u201cDesigners don\u2019t try to search for a solution until they have determined the real problem, and even then, instead of solving that problem, they stop to consider a wide range of potential solutions. Only then will they finally converge upon their proposal. This process is called DESIGN THINKING<\/em>\u00ab. \u2014Don Norman, author of The Design of Everyday Things<\/em><\/p><\/blockquote>\n

 <\/p>\n

Design Thinking and its stages<\/h2>\n

\"\"<\/p>\n

    \n
  • Empathize:<\/strong> to design around users\u2019 needs and wishes, you have to dig deep and understand what really matters to them. There are different methods for this: in-depth interviews, observing users in context, focus groups<\/em> or benchmarking<\/em>.<\/li>\n<\/ul>\n

    <\/strong>Online, you can also carry out broad research: keywords users search for, competitor websites, analysis of user behavior on our own website or social media analysis by topic or profile.<\/p>\n

      \n
    • Define:<\/strong> we\u2019ve gathered a lot of information; now it\u2019s time to converge and find the famous Insights, <\/em>that is, users\u2019 deep motivations. A simple way is to write sentences such as:<\/li>\n<\/ul>\n

      The (persona<\/em>) needs\/fears\/expects\/wants\/wishes for (x<\/em>) because (insight)<\/em><\/p>\n

      At this stage it\u2019s important to define the focus, knowing exactly what our goals are. For example: \u201cincrease followers and engagement<\/em> on social media\u201d<\/p>\n

        \n
      • Ideate:<\/strong> we have the information and the challenge to solve; now we need to come up with solutions. Brainstorming is one of the simplest forms of creativity. It helps if the whole team can write\/draw their proposals so you can gather a large number of ideas. It\u2019s also important to encourage wild ideas.<\/li>\n
      • Prototype:<\/strong> it\u2019s time to bring ideas down to earth and make them feasible. Prototyping lets us fail fast to learn more about the user. In marketing, you can create a Storyboard<\/em>, a brochure or a simple landing page <\/em>for the proposed campaign.<\/li>\n
      • Test:<\/strong> the goal is to see how users interact and validate the hypothesis. From there, you\u2019ll create increasingly refined versions aligned with what users want. The most important thing in this phase is to listen and observe reactions. If the proposal isn\u2019t working, you can go back to earlier stages.<\/li>\n<\/ul>\n

        Design Thinking in a VUCA environment<\/h2>\n

        The VUCA environment<\/strong> stands for Volatility, Uncertainty, Complexity and Ambiguity, and it\u2019s the environment organizations operate in today. It\u2019s a scenario of constant change, where long-term strategic plans don\u2019t work, and where adaptability and speed are key, as is the need to simplify tasks and actions. This is where Design Thinking is most useful, helping us explore, define and communicate. It allows us to face non-linear, intangible change.<\/p>\n

        First, it lets us get to know our users in depth, which means that whenever the product or service needs to be iterated or changed, it\u2019s done on solid foundations of knowledge and data.<\/strong><\/p>\n

        Second, prototyping and testing go hand in hand with the idea of \u201cfail early to succeed sooner<\/em><\/strong>,\u201d or \u201cfail fast, fail cheap.\u201d<\/em> Failure doesn\u2019t exist in Design Thinking: prototyping is for testing and verifying the hypotheses from earlier research. If a test fails, it\u2019s a lesson that will help with the next model.<\/p>\n

        \"vuca<\/p>\n

        Some Design Thinking techniques for marketers<\/h2>\n
          \n
        • Empathy map:<\/strong> this activity helps you put yourself in the user\u2019s shoes and align with their needs. Draw a large square divided into four parts: Says, Does, Thinks and Feels, then draw your Buyer persona in the middle. Brainstorm with team members and jot down on post-its observations and assumptions about what your target might say, think, do and feel.<\/li>\n<\/ul>\n

          \"empathy<\/p>\n

            \n
          • Customer Journey map:<\/strong> this technique helps us analyze the user\u2019s entire experience with a service\/product\/campaign end to end, including their feelings, pain points and moments of satisfaction at each stage of the process. In marketing it\u2019s very useful for knowing at which stages of the buying process you can make an impact.<\/li>\n<\/ul>\n

            \"customer<\/p>\n

              \n
            • Stakeholder map:<\/strong> for starting a new project, exploring new markets or launching a new business model. This activity helps identify the project\u2019s stakeholders and the relationships between them.
              \nEach post-it represents a stakeholder: teams, executives, customers, users. For each stakeholder, add another post-it with a phrase expressing their thoughts or opinions. Then use groups and arrows to show how they relate to each other.<\/li>\n<\/ul>\n

              \"stakeholder<\/p>\n","protected":false},"excerpt":{"rendered":"

              Literally, \u201cdesign thinking\u201d means thinking like a designer, and that is precisely what the Design Thinking approach aims for: that we think like designers when creating or planning any project. And of course, that can also include online sales projects, digital marketing and branding campaigns, or end-to-end customer experience improvement projects. Design Thinking aims to […]<\/p>\n","protected":false},"author":2,"featured_media":14654,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nDesign Thinking: does it apply to marketing too? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Design Thinking aims to build knowledge of and empathy for users to drive constant improvement. Find out how to apply it to marketing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Thinking: does it apply to marketing too? | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Design Thinking aims to build knowledge of and empathy for users to drive constant improvement. Find out how to apply it to marketing!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-26T06:00:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Design Thinking: does it apply to marketing too?\",\"datePublished\":\"2020-08-26T06:00:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/\"},\"wordCount\":805,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/\",\"name\":\"Design Thinking: does it apply to marketing too? | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"datePublished\":\"2020-08-26T06:00:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Design Thinking aims to build knowledge of and empathy for users to drive constant improvement. Find out how to apply it to marketing!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg\",\"width\":2560,\"height\":1707,\"caption\":\"design thinking marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/design-thinking-does-it-apply-to-marketing-too\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Design Thinking: does it apply to marketing too?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Design Thinking: does it apply to marketing too? | Blog Trilogi \u2013 The Digital Agency","description":"Design Thinking aims to build knowledge of and empathy for users to drive constant improvement. Find out how to apply it to marketing!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/","og_locale":"es_ES","og_type":"article","og_title":"Design Thinking: does it apply to marketing too? | Blog Trilogi \u2013 The Digital Agency","og_description":"Design Thinking aims to build knowledge of and empathy for users to drive constant improvement. Find out how to apply it to marketing!","og_url":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2020-08-26T06:00:40+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Design Thinking: does it apply to marketing too?","datePublished":"2020-08-26T06:00:40+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/"},"wordCount":805,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/","url":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/","name":"Design Thinking: does it apply to marketing too? | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","datePublished":"2020-08-26T06:00:40+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Design Thinking aims to build knowledge of and empathy for users to drive constant improvement. Find out how to apply it to marketing!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/you-x-ventures-oalh2mojuuk-unsplash-1-scaled.jpg","width":2560,"height":1707,"caption":"design thinking marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/design-thinking-does-it-apply-to-marketing-too\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Design Thinking: does it apply to marketing too?"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":18979,"es":14640,"ca":18591},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18979"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/14654"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}