{"id":18975,"date":"2020-08-31T16:30:42","date_gmt":"2020-08-31T14:30:42","guid":{"rendered":"https:\/\/trilogi.com\/blog\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/"},"modified":"2020-08-31T16:30:42","modified_gmt":"2020-08-31T14:30:42","slug":"hagakure-google-ads-how-to-harness-the-power-of-the-algorithm","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/","title":{"rendered":"Hagakure Google Ads: how to harness the power of the algorithm"},"content":{"rendered":"

A marketer\u2019s life is constantly evolving: online marketing is always changing, and we have to adapt to new tools and strategies to keep our campaigns running at full speed. Lately we\u2019ve had to dive into the Samurai world with a new Google Ads campaign<\/a> strategy: Hagakure<\/strong>, literally \u201cthe way of the warrior.\u201d<\/p>\n

What is Hagakure? What is it for? What can it achieve for our campaigns? If you want to find out, you\u2019ve come to the right place. Trilogi is a Google Partner agency<\/strong> and we always stay on top of what\u2019s new in Google\u2019s tools.<\/p>\n

You know that since Google Ads launched, both the interface and campaign structure have changed enormously. Accounts have become more complex, with an increasingly fragmented structure of many ad groups, targeting options and keywords.<\/strong> Does this still hold?<\/p>\n

The Hagakure method, or how to make the most of the algorithm.<\/h2>\n

Hagakure sets out the new \u201cway\u201d we should follow in our Google Ads accounts. A change in strategy and mindset.<\/strong> It means leaving behind everything we\u2019ve learned, splitting into campaign groups and keywords, and focusing on maximizing the amount of data.<\/p>\n

We need to trust the algorithm and give it enough data to optimize our campaigns<\/strong>. There\u2019s a golden rule: an ad group must reach 3,000 impressions a week for this to work.<\/strong><\/p>\n

What is the Hagakure campaign structure?<\/h2>\n

The theory is all very well, but what does simplifying campaigns mean in practice? What would our new ad structure look like?<\/p>\n

To start with, note that this applies to Search ads. Within our Search<\/strong> campaign we should create:<\/p>\n

    \n
  • One DSA<\/strong> (Dynamic Search Ads) ad group<\/li>\n
  • Ad groups with broad match keywords<\/strong> that, remember, reach 3,000 impressions a week.<\/li>\n<\/ul>\n

    Ultimately, we want the algorithm to optimize this campaign automatically, and to do that we have to feed it data.<\/p>\n

      \n
    • Focus on the landing page URL, not on keywords.<\/li>\n
    • Broad match keywords so as not to limit the algorithm.<\/li>\n
    • DSA campaigns to cover searches with unknown keywords.<\/li>\n<\/ul>\n
      \"Hagakure
      Example of a Hagakure campaign structure \/ Source: Google<\/figcaption><\/figure>\n

      How to apply the Hagakure method in Google Ads<\/h2>\n

      Finding this interesting? Of course: a simpler structure, more automation\u2026 but we all know we need to be careful when making big changes in Google Ads so we don\u2019t break campaigns that work. How do we prepare our account to apply the Hagakure method?<\/p>\n

      1. Analyze our structure.<\/h3>\n

      We need to ask ourselves why we have the campaigns we have: whether they\u2019re split by geographic location, star products or other variables. Which of these campaigns could we merge to get more data volume?<\/p>\n

      For example, we might have 4 campaigns: \u201cShirts + Brand,\u201d \u201cMen\u2019s Shirts,\u201d \u201cWomen\u2019s Shirts,\u201d \u201cGeneric Shirts\u201d\u2026 Can they be combined? Hagakure suggests creating a single, broader campaign to make the most of the data.<\/p>\n

      Identify the ads we could group so their combined impressions reach 3,000 a week.<\/strong><\/p>\n

      2. Launch a Hagakure campaign.<\/h3>\n

      Create and launch a Hagakure campaign. If you\u2019re duplicating existing campaigns, remember to keep a paused copy to be safe. Remember to give Machine Learning<\/em> 15 days before evaluating results.<\/strong><\/p>\n

      3. Adjustments and optimization<\/h3>\n

      Adjust the campaign budget and analyze results. Google recommends making gradual adjustments<\/strong> within a 10\u201315% range per week, for both budget and ROAS.<\/p>\n

      \"Hagakure
      Data should be analyzed 15 days after launch<\/figcaption><\/figure>\n

      Benefits of using the Hagakure method in Google Ads<\/h2>\n

      Before we get to the conclusions of this post, remember that this strategy is useful for accounts with landing pages that reach 12,000 impressions a month<\/strong>, so the algorithm has data to work with.<\/p>\n

      If you have an account that meets the requirements and you\u2019re considering the Hagakure method, what are the benefits?<\/p>\n

        \n
      • More control over the account.<\/strong> With a simpler structure, you can better control and manage your campaigns.<\/li>\n
      • Drive customers to the specific URLs you care about, since it\u2019s focused on URLs rather than keywords.<\/strong><\/li>\n
      • More time to analyze the account and add value for your client<\/strong>.<\/li>\n<\/ul>\n

        What about you, will you join the Hagakure method?<\/p>\n","protected":false},"excerpt":{"rendered":"

        A marketer\u2019s life is constantly evolving: online marketing is always changing, and we have to adapt to new tools and strategies to keep our campaigns running at full speed. Lately we\u2019ve had to dive into the Samurai world with a new Google Ads campaign strategy: Hagakure, literally \u201cthe way of the warrior.\u201d What is Hagakure? […]<\/p>\n","protected":false},"author":2,"featured_media":14665,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2507],"tags":[],"class_list":["post-18975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"\nHagakure Google Ads: how to harness the power of the algorithm | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Hagakure is the new strategy you should be using in Google Ads. We explain the details of this new structure in this post. Read it!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hagakure Google Ads: how to harness the power of the algorithm | Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"og:description\" content=\"Hagakure is the new strategy you should be using in Google Ads. We explain the details of this new structure in this post. Read it!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Blog Trilogi \u2013 The Digital Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Trilogi.eCommerce\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-08-31T14:30:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/hagakure-google-ads-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"653\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:site\" content=\"@trilogicommerce\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Trilogi \u2013 The Digital Agency\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/\"},\"author\":{\"name\":\"Trilogi \u2013 The Digital Agency\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"headline\":\"Hagakure Google Ads: how to harness the power of the algorithm\",\"datePublished\":\"2020-08-31T14:30:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/\"},\"wordCount\":693,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/hagakure-google-ads-2.jpg\",\"articleSection\":[\"eMarketing\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/\",\"name\":\"Hagakure Google Ads: how to harness the power of the algorithm | Blog Trilogi \u2013 The Digital Agency\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/hagakure-google-ads-2.jpg\",\"datePublished\":\"2020-08-31T14:30:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\"},\"description\":\"Hagakure is the new strategy you should be using in Google Ads. We explain the details of this new structure in this post. Read it!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/hagakure-google-ads-2.jpg\",\"contentUrl\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/2\\\/hagakure-google-ads-2.jpg\",\"width\":1100,\"height\":653,\"caption\":\"Hagakure Google Ads\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/en\\\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Hagakure Google Ads: how to harness the power of the algorithm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/\",\"name\":\"Blog Trilogi \u2013 The Digital Agency\",\"description\":\"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/trilogi.com\\\/blog\\\/#\\\/schema\\\/person\\\/798dd798bc973592ab3543d988f4a405\",\"name\":\"Trilogi \u2013 The Digital Agency\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g\",\"caption\":\"Trilogi \u2013 The Digital Agency\"},\"description\":\"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hagakure Google Ads: how to harness the power of the algorithm | Blog Trilogi \u2013 The Digital Agency","description":"Hagakure is the new strategy you should be using in Google Ads. We explain the details of this new structure in this post. Read it!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/","og_locale":"es_ES","og_type":"article","og_title":"Hagakure Google Ads: how to harness the power of the algorithm | Blog Trilogi \u2013 The Digital Agency","og_description":"Hagakure is the new strategy you should be using in Google Ads. We explain the details of this new structure in this post. Read it!","og_url":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/","og_site_name":"Blog Trilogi \u2013 The Digital Agency","article_publisher":"https:\/\/www.facebook.com\/Trilogi.eCommerce\/","article_published_time":"2020-08-31T14:30:42+00:00","og_image":[{"width":1100,"height":653,"url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/hagakure-google-ads-2.jpg","type":"image\/jpeg"}],"author":"Trilogi \u2013 The Digital Agency","twitter_card":"summary_large_image","twitter_creator":"@trilogicommerce","twitter_site":"@trilogicommerce","twitter_misc":{"Escrito por":"Trilogi \u2013 The Digital Agency","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#article","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/"},"author":{"name":"Trilogi \u2013 The Digital Agency","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"headline":"Hagakure Google Ads: how to harness the power of the algorithm","datePublished":"2020-08-31T14:30:42+00:00","mainEntityOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/"},"wordCount":693,"commentCount":0,"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/hagakure-google-ads-2.jpg","articleSection":["eMarketing"],"inLanguage":"es","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/","url":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/","name":"Hagakure Google Ads: how to harness the power of the algorithm | Blog Trilogi \u2013 The Digital Agency","isPartOf":{"@id":"https:\/\/trilogi.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#primaryimage"},"image":{"@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#primaryimage"},"thumbnailUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/hagakure-google-ads-2.jpg","datePublished":"2020-08-31T14:30:42+00:00","author":{"@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405"},"description":"Hagakure is the new strategy you should be using in Google Ads. We explain the details of this new structure in this post. Read it!","breadcrumb":{"@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#primaryimage","url":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/hagakure-google-ads-2.jpg","contentUrl":"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/hagakure-google-ads-2.jpg","width":1100,"height":653,"caption":"Hagakure Google Ads"},{"@type":"BreadcrumbList","@id":"https:\/\/trilogi.com\/blog\/en\/hagakure-google-ads-how-to-harness-the-power-of-the-algorithm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/trilogi.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Hagakure Google Ads: how to harness the power of the algorithm"}]},{"@type":"WebSite","@id":"https:\/\/trilogi.com\/blog\/#website","url":"https:\/\/trilogi.com\/blog\/","name":"Blog Trilogi \u2013 The Digital Agency","description":"Mant\u00e9ngase actualizado con las \u00faltimas noticias de eCommerce","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/trilogi.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/trilogi.com\/blog\/#\/schema\/person\/798dd798bc973592ab3543d988f4a405","name":"Trilogi \u2013 The Digital Agency","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9c575882a8de78f06919f289cda59f91a251472d49f7b6ed1d07ad086a1db5f3?s=96&d=mm&r=g","caption":"Trilogi \u2013 The Digital Agency"},"description":"Trilogi es una agencia especializada en tiendas online, marketing y estrategia para eCommerce. 22 a\u00f1os y +700 proyectos nos avalan. \u00bfTe ayudamos en tu negocio digital?\u00a0"}]}},"acf":[],"lang":"en","translations":{"en":18975,"es":14661,"ca":18588},"pll_sync_post":{},"_links":{"self":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/comments?post=18975"}],"version-history":[{"count":0,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/posts\/18975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media\/14665"}],"wp:attachment":[{"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/media?parent=18975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/categories?post=18975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trilogi.com\/blog\/wp-json\/wp\/v2\/tags?post=18975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}