{"id":18973,"date":"2014-02-18T00:00:00","date_gmt":"2014-02-17T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/gestio-de-la-reputacio-online\/"},"modified":"2014-02-18T00:00:00","modified_gmt":"2014-02-17T23:00:00","slug":"gestio-de-la-reputacio-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/gestio-de-la-reputacio-online\/","title":{"rendered":"Gesti\u00f3 de la reputaci\u00f3 online"},"content":{"rendered":"<p>M\u00e9s d\u2019un 70% dels usuaris d\u2019internet s\u2019informen online sobre les marques o els productes que volen comprar. Partint d\u2019aqu\u00ed, no cal dir que la <strong>gesti\u00f3 de la reputaci\u00f3 online<\/strong> \u00e9s un dels pilars b\u00e0sics de la nostra marca o eCommerce.<\/p>\n<p>Com a usuaris, tots sabem que <strong>el pes d\u2019un comentari negatiu supera de llarg el d\u2019un de positiu<\/strong>; \u00e9s a dir, per compensar-ne un de negatiu en necessitem deu de positius.<\/p>\n<p>Sorgeix aleshores la necessitat de monitorar el web per identificar els comentaris que menys afavoreixen el nostre negoci online o la nostra marca. Aix\u00f2 vol dir que, com m\u00e9s gran sigui la nostra expansi\u00f3 online i m\u00e9s ens coneguin, m\u00e9s seriosament ens hem de prendre aquesta tasca de gesti\u00f3 de la reputaci\u00f3 online.<\/p>\n<p style=\"color: rgb(170, 170, 170); font-style: italic;\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/trilogi.com\/blog\/assets\/content\/\/reputacion-online.jpg\" style=\"margin: 10px; width: 600px; height: 291px;\" \/><br \/>\n<em><small>Font de la imatge: http:\/\/www.marindelafuente.com.ar\/reputacion-online-posicionamiento\/<\/small><\/em><\/p>\n<p style=\"color: rgb(170, 170, 170); font-style: italic;\">&nbsp;<\/p>\n<p>Imaginem, doncs, que en cercar a Google un concepte, producte o servei que oferim apareix als primers resultats un comentari negatiu en un f\u00f2rum o blog sobre la nostra activitat. Qu\u00e8 fem aleshores? <strong>Establir una pol\u00edtica de monitoratge per detectar qu\u00e8 es diu de nosaltres a la xarxa<\/strong>. Per fer-ho disposem de diverses fonts que ens donaran la informaci\u00f3 que busquem:<\/p>\n<ul>\n<li>Moltes de les opinions sobre la nostra marca es generen als blogs, tant als posts com als comentaris que s\u2019hi fan. Per tant, hem d\u2019utilitzar eines que ens permetin trobar blogs que parlin dels nostres productes o serveis. Per fer-ho podem utilitzar <a href=\"http:\/\/www.google.es\/blogsearch\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"google blog search\">Google BlogSearch<\/a> o <a href=\"http:\/\/technorati.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"technorati\">Technorati<\/a><\/li>\n<li>Una altra font d\u2019informaci\u00f3 s\u00f3n les <a href=\"http:\/\/www.google.es\/alerts?hl=es\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"alertes de Google\">Alertes de Google<\/a>. Amb aquest servei podem configurar alertes que ens arribaran al correu. En aquest cas, les alertes han de contenir el nom de la marca. Si tenim en compte que Google \u00e9s el cercador que indexa m\u00e9s p\u00e0gines web, \u00e9s clar que \u00e9s fonamental utilitzar aquest servei.<\/li>\n<li>Moltes de les opinions i comentaris que fem s\u00f3n a les xarxes socials. Per monitorar les refer\u00e8ncies a la nostra marca utilitzarem els cercadors interns de les principals xarxes socials.<\/li>\n<li>Tamb\u00e9 us aconsellem utilitzar els principals cercadors com a font d\u2019informaci\u00f3, ja que s\u2019hi poden posicionar opinions i comentaris sobre la nostra marca.<\/li>\n<li>Disposem d\u2019eines especialitzades en monitoratge, tant gratu\u00eftes com de pagament. Una de les de pagament \u00e9s <a href=\"http:\/\/www.trackur.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"trackur\">Trackur<\/a>, que amb un registre et permet fer una prova gratu\u00efta. Tamb\u00e9 podeu utilitzar <a href=\"http:\/\/socialmention.com\/\" rel=\"nofollow noopener noreferrer\" target=\"_blank\" title=\"social mention\">Social Mention<\/a>, que et permet monitorar gratu\u00eftament la teva marca a la xarxa.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Un cop identificades les eines i fonts que podem utilitzar per gestionar la reputaci\u00f3 online, hem d\u2019<strong>identificar les paraules que hem de fer servir per al monitoratge<\/strong>. Evidentment, el nom de l\u2019empresa n\u2019\u00e9s una, per\u00f2 tamb\u00e9 els noms dels productes o serveis i del sector en qu\u00e8 ens movem; si tenim alguna frase que ens representa, tipus esl\u00f2gan, tamb\u00e9 s\u2019ha de monitorar, aix\u00ed com el nom dels socis i dels c\u00e0rrecs m\u00e9s importants.<\/p>\n<p>\n<strong>Qu\u00e8 hem de fer davant les cr\u00edtiques negatives?<\/strong> Primer, identificar la causa de l\u2019opini\u00f3: ha estat per un mal servei? Potser per un producte defectu\u00f3s? Un empleat descontent? Potser un troll? Cada cas requereix una an\u00e0lisi, ja que s\u00f3n diferents i en cadascun cal prendre decisions diferents. En el cas de clients, s\u2019han de gestionar com m\u00e9s r\u00e0pidament millor.<\/p>\n<h2>Us hem aconsellat com identificar i gestionar els comentaris i les opinions que es generen online. Cuida la reputaci\u00f3 de la teva marca, dels teus productes o serveis!<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>M\u00e9s d\u2019un 70% dels usuaris d\u2019internet s\u2019informen online sobre les marques o els productes que volen comprar. Partint d\u2019aqu\u00ed, no cal dir que la gesti\u00f3 de la reputaci\u00f3 online \u00e9s un dels pilars b\u00e0sics de la nostra marca o eCommerce. Com a usuaris, tots sabem que el pes d\u2019un comentari negatiu supera de llarg el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12546,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[],"class_list":["post-18973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gesti\u00f3 de la reputaci\u00f3 online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"M\u00e9s d\u2019un 70% dels usuaris d\u2019internet s\u2019informen online sobre les marques o els productes que volen comprar. 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