{"id":18970,"date":"2014-03-03T00:00:00","date_gmt":"2014-03-02T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-saber-quina-estrategia-de-posicionament-triar\/"},"modified":"2014-03-03T00:00:00","modified_gmt":"2014-03-02T23:00:00","slug":"com-saber-quina-estrategia-de-posicionament-triar","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-saber-quina-estrategia-de-posicionament-triar\/","title":{"rendered":"Com saber quina estrat\u00e8gia de posicionament triar?"},"content":{"rendered":"<p>Per definir b\u00e9 quin tipus d\u2019estrat\u00e8gia de posicionament conv\u00e9 m\u00e9s al meu eCommerce o p\u00e0gina web, hem de con\u00e8ixer les caracter\u00edstiques principals de cadascuna, a quin p\u00fablic objectiu ens adrecem, quin pressupost tinc i els aspectes t\u00e8cnics relacionats amb el meu lloc web.<\/p>\n<p>El m\u00e9s recomanable, des d\u2019un punt de vista que t\u00e9 en compte sobretot el tr\u00e0nsit, \u00e9s combinar les dues estrat\u00e8gies. Si es disposa d\u2019un pressupost m\u00e9s o menys ampli, aquesta combinaci\u00f3 \u00e9s la ideal per aconseguir un nombre elevat de clics.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1994\" alt=\"seo-vs-ppc\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/seo-vs-ppc.png\" width=\"560\" height=\"395\" \/><\/p>\n<p>Font de la imatge: http:\/\/unbounce.com\/ppc\/seo-vs-ppc-infographic\/<\/p>\n<h2>Campanya de SEO o de pagament per clic?<\/h2>\n<p>Si el nostre negoci necessita apostar per <strong>paraules clau amb molta compet\u00e8ncia o molt gen\u00e8riques<\/strong>, el m\u00e9s convenient \u00e9s comen\u00e7ar amb campanyes de pagament per clic, ja sigui de cerca o de display en totes les seves variants, mentre es treballa la part t\u00e8cnica i de continguts perqu\u00e8 Google vagi indexant i mostrant les nostres p\u00e0gines als resultats org\u00e0nics.<\/p>\n<p>Suposem ara que <strong>acabem de llan\u00e7ar un web o un eCommerce al m\u00f3n online<\/strong> i volem aconseguir tr\u00e0nsit perqu\u00e8 \u00e9s un requisit fonamental per a la subsist\u00e8ncia del negoci. Els dominis acabats de comprar i posar online tenen diversos handicaps, entre els quals l\u2019efecte sandbox i la millor reputaci\u00f3 que en tenen d\u2019altres del mateix sector, que porten m\u00e9s temps online i estan ben posicionats gr\u00e0cies a un treball SEO constant. En aquest cas tamb\u00e9 \u00e9s aconsellable comen\u00e7ar amb campanyes d\u2019AdWords mentre es treballa el posicionament org\u00e0nic, perqu\u00e8 m\u00e9s endavant, quan el domini guanyi popularitat i reputaci\u00f3, es pugui reduir o eliminar la despesa en pagament per clic i treballar exclusivament la part org\u00e0nica.<\/p>\n<p>Si en algun moment concret necessitem <strong>visites a curt termini<\/strong>, per exemple en una \u00e8poca de l\u2019any en qu\u00e8 h\u00e0gim de fer visible un determinat article o servei, evidentment l\u2019opci\u00f3 ser\u00e0 una campanya de PPC, ja que es configura en \u00abpoc temps\u00bb i genera visites immediatament. El SEO necessita diversos mesos per aconseguir resultats bons i mesurables.<\/p>\n<p>De vegades, per la programaci\u00f3 d\u2019un lloc web, per l\u2019antiguitat del codi o perqu\u00e8 el propietari no vol o no pot invertir en canvis t\u00e8cnics, ens trobem que \u00e9s impossible dur a terme una campanya SEO. En aquests <strong>casos en qu\u00e8 un web no es pot modificar t\u00e8cnicament<\/strong>, nom\u00e9s ens queda el senyor pagament per clic.<\/p>\n<p>En definitiva, <strong>hem de tenir clara l\u2019estrat\u00e8gia que cal triar segons les particularitats de cadascuna i segons els nostres objectius o recursos<\/strong>.<\/p>\n<h2>Principals caracter\u00edstiques del posicionament org\u00e0nic i de pagament<\/h2>\n<ul>\n<li><span style=\"text-decoration: underline;\">Terminis<\/span>: PPC per a tr\u00e0nsit immediat vs. SEO per a tr\u00e0nsit a mitj\u00e0 o llarg termini<\/li>\n<li><span style=\"text-decoration: underline;\">Mesura de resultats<\/span>: PPC, resultats f\u00e0cils de mesurar vs. SEO, m\u00e9s dif\u00edcil de mesurar, sobretot des de la implantaci\u00f3 del concepte \u00abnot provided\u00bb per a les paraules clau.<\/li>\n<li><span style=\"text-decoration: underline;\">Fiabilitat<\/span>: PPC, menys fiable perqu\u00e8 \u00abqualsevol\u00bb web pot apar\u00e8ixer als primers resultats vs. SEO, m\u00e9s fiable perqu\u00e8 el web necessita una s\u00e8rie de caracter\u00edstiques que generen confian\u00e7a i mostren continguts m\u00e9s clars. Tamb\u00e9 ha de definir millor les caracter\u00edstiques dels articles o serveis per apar\u00e8ixer als primers resultats.<\/li>\n<li><span style=\"text-decoration: underline;\">Coneixements<\/span>: PPC, menys coneixements t\u00e8cnics per generar tr\u00e0nsit vs. SEO, coneixements t\u00e8cnics alts per aconseguir posicionar.<\/li>\n<li><span style=\"text-decoration: underline;\">Costos<\/span>: PPC requereix costos m\u00e9s alts vs. SEO requereix costos m\u00e9s baixos. Aqu\u00ed estem subjectes a objectius, compet\u00e8ncia, CTR, clics, CPC i altres variables que poden fer que una campanya de PPC sigui for\u00e7a superior pel que fa a la despesa generada.<\/li>\n<\/ul>\n<p>Us hem mostrat exemples reals per triar entre una estrat\u00e8gia SEO o de pagament per clic, tot i que la millor manera de decidir \u00e9s rec\u00f3rrer a un professional<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per definir b\u00e9 quin tipus d\u2019estrat\u00e8gia de posicionament conv\u00e9 m\u00e9s al meu eCommerce o p\u00e0gina web, hem de con\u00e8ixer les caracter\u00edstiques principals de cadascuna, a quin p\u00fablic objectiu ens adrecem, quin pressupost tinc i els aspectes t\u00e8cnics relacionats amb el meu lloc web. El m\u00e9s recomanable, des d\u2019un punt de vista que t\u00e9 en compte [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12547,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[939,967,945],"class_list":["post-18970","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-google","tag-ppc","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com saber quina estrat\u00e8gia de posicionament triar? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Per definir b\u00e9 quin tipus d\u2019estrat\u00e8gia de posicionament conv\u00e9 m\u00e9s al meu eCommerce o p\u00e0gina web, hem de con\u00e8ixer les caracter\u00edstiques principals de\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trilogi.com\/blog\/ca\/com-saber-quina-estrategia-de-posicionament-triar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com saber quina estrat\u00e8gia de posicionament triar? 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