{"id":18968,"date":"2014-03-10T00:00:00","date_gmt":"2014-03-09T23:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/6-conceptes-basics-a-lhora-de-crear-una-botiga-online\/"},"modified":"2014-03-10T00:00:00","modified_gmt":"2014-03-09T23:00:00","slug":"6-conceptes-basics-a-lhora-de-crear-una-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/6-conceptes-basics-a-lhora-de-crear-una-botiga-online\/","title":{"rendered":"6 conceptes b\u00e0sics a l\u2019hora de crear una botiga online"},"content":{"rendered":"<p>Quan alg\u00fa decideix rec\u00f3rrer a un professional de l\u2019eCommerce i no coneix aquest m\u00f3n, sol sentir molta terminologia que li sona a xin\u00e8s. De vegades, aquesta persona assenteix pensant: per\u00f2 qu\u00e8 m\u2019est\u00e0 dient aquest! Intentarem explicar <strong>sis conceptes<\/strong> que han de quedar molt clars per entendre els aspectes m\u00e9s b\u00e0sics <strong>que cal tenir en compte quan decidim apostar per una botiga online<\/strong>.<\/p>\n<h2>Conceptes b\u00e0sics per crear la teva botiga online:<\/h2>\n<ul>\n<li><span style=\"text-decoration: underline;\">Usabilitat<\/span><\/li>\n<\/ul>\n<p>Que la botiga sigui <strong> usable<\/strong>: aix\u00f2 vol dir que <strong> els nous usuaris interactuaran de manera efectiva amb la botiga online <\/strong>, \u00e9s a dir, ser\u00e0 previsible; gaireb\u00e9 des de la primera vegada que s\u2019hi entri se sabr\u00e0 on clicar per aconseguir els productes r\u00e0pidament i sense navegar gaire. A m\u00e9s, <strong> l\u2019aprenentatge ser\u00e0 f\u00e0cil <\/strong> perqu\u00e8 la propera vegada que aquest mateix usuari hi entri a comprar un altre article recordi com va fer la compra anterior.<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Accessibilitat<\/span><\/li>\n<\/ul>\n<p>Que la botiga sigui <strong> accessible <\/strong>: aquest concepte s\u2019adre\u00e7a a persones que tenen algun tipus de discapacitat que no els permet, per exemple, veure b\u00e9 els continguts. <strong> L\u2019objectiu \u00e9s aconseguir que les p\u00e0gines web les pugui utilitzar el m\u00e0xim nombre de persones<\/strong>. Us deixem <a title=\"components essencials de l\u2019accessibilitat web\" href=\"http:\/\/www.w3c.es\/Traducciones\/es\/WAI\/intro\/components\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">m\u00e9s informaci\u00f3<\/a>.<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Social<\/span><\/li>\n<\/ul>\n<p>Que la botiga sigui <strong> social<\/strong>: cal compartir la informaci\u00f3 en el m\u00e0xim de canals possibles, partint d\u2019un concepte, el web 2.0, en qu\u00e8 l\u2019entorn social \u00e9s fonamental. Aquests canals, com les xarxes socials, hi s\u00f3n <strong> perqu\u00e8 puguis mostrar els teus productes, resoldre dubtes i atendre els teus clients com ho faries amb qualsevol altre dispositiu o mitj\u00e0 de comunicaci\u00f3, com el tel\u00e8fon o el correu electr\u00f2nic<\/strong>.<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Indexable<\/span><\/li>\n<\/ul>\n<p>Que la botiga sigui <strong> indexable <\/strong>: la indexabilitat \u00e9s tan important que <strong> en dep\u00e8n bona part de les vendes d\u2019una botiga online<\/strong>. Entenem la indexabilitat com la facilitat que tenen els cercadors per rastrejar un lloc web, classificar-lo en el seu \u00edndex i mostrar-ne despr\u00e9s les p\u00e0gines a la llista de resultats quan es fa una cerca. Per aconseguir-ho has de contractar els serveis d\u2019un SEO. Quins aspectes cal tenir en compte? Pots <a title=\"com crear una botiga indexable?\" href=\"https:\/\/trilogi.com\/blog\/ca\/consells-seo-per-a-botigues-online\/\">llegir-ne m\u00e9s en aquest post<\/a>.<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Responsive<\/span><\/li>\n<\/ul>\n<p>Que la botiga sigui <strong> compatible amb tots els dispositius<\/strong> (responsive): l\u2019\u00fas de m\u00f2bils i tauletes ha crescut a un ritme incre\u00efble. Navegar amb aquests dispositius \u00e9s molt habitual, de manera que cal que els dissenys s\u2019adaptin a aquests formats. Aqu\u00ed, l\u2019experi\u00e8ncia d\u2019usuari ha de ser al m\u00e9s semblant possible a la que t\u00e9 en una pantalla d\u2019ordinador. <strong> \u00c9s important que, quan decideixis crear la teva botiga online, tinguis en compte aquest concepte, perqu\u00e8 les vendes no arriben nom\u00e9s des d\u2019un ordinador <\/strong> de sobretaula o port\u00e0til.<\/p>\n<ul>\n<li><span style=\"text-decoration: underline;\">Continguts<\/span><\/li>\n<\/ul>\n<p>Que la botiga tingui <strong> continguts rellevants i actuals<\/strong>: aqu\u00ed, sens dubte, entra tenir un blog integrat al teu eCommerce. Els cercadors valoren millor les botigues online que renoven els continguts i en generen de nous. Has d\u2019escriure posts o articles relacionats amb el teu model de negoci. Imagina que tens una botiga online de disfresses: pots escriure posts sobre el carnaval, Halloween, les novetats del m\u00f3n de les disfresses o la seva evoluci\u00f3 hist\u00f2rica, o centrar-te en els costums i les tradicions de certes zones o pa\u00efsos en el m\u00f3n de les disfresses&#8230; En fi, amb una mica d\u2019imaginaci\u00f3 segur que sempre hi ha idees per escriure un post d\u2019un m\u00ednim de 500 paraules.<\/p>\n<p>Com sempre, esperem haver aclarit conceptes d\u2019eCommerce a tots els que no coneixeu aquest m\u00f3n i hi voleu entrar. Podem ampliar la llista amb les teves preguntes o suggeriments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quan alg\u00fa decideix rec\u00f3rrer a un professional de l\u2019eCommerce i no coneix aquest m\u00f3n, sol sentir molta terminologia que li sona a xin\u00e8s. De vegades, aquesta persona assenteix pensant: per\u00f2 qu\u00e8 m\u2019est\u00e0 dient aquest! Intentarem explicar sis conceptes que han de quedar molt clars per entendre els aspectes m\u00e9s b\u00e0sics que cal tenir en compte [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15166,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,979,933,973,975,935,937,939],"class_list":["post-18968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-botiga-virtual","tag-cercadors","tag-crear-botiga-online","tag-crear-botiga-virtual","tag-e-commerce","tag-ecommerce","tag-google"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 conceptes b\u00e0sics a l\u2019hora de crear una botiga online | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Quan alg\u00fa decideix rec\u00f3rrer a un professional de l\u2019eCommerce i no coneix aquest m\u00f3n, sol sentir molta terminologia que li sona a xin\u00e8s. 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