{"id":18965,"date":"2014-04-02T00:00:00","date_gmt":"2014-04-01T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/augmenta-les-vendes-de-la-teva-botiga-online-amb-cross-selling-i-up-selling\/"},"modified":"2014-04-02T00:00:00","modified_gmt":"2014-04-01T22:00:00","slug":"augmenta-les-vendes-de-la-teva-botiga-online-amb-cross-selling-i-up-selling","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/augmenta-les-vendes-de-la-teva-botiga-online-amb-cross-selling-i-up-selling\/","title":{"rendered":"Augmenta les vendes de la teva botiga online amb cross selling i up selling"},"content":{"rendered":"<p>El <strong> cross selling o venda creuada <\/strong> \u00e9s una t\u00e8cnica que consisteix a mostrar articles relacionats en una fitxa de producte determinada per cridar l\u2019atenci\u00f3 del client i aconseguir que faci una compra relacionada amb l\u2019article que ha triat inicialment.<\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-2077 alignleft\" alt=\"cross selling i up selling\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/cross-selling-300x250.jpg\" width=\"300\" height=\"250\" \/><\/p>\n<p><em> Exemple<\/em>: vull comprar caixes de cartr\u00f3 per a una mudan\u00e7a. Quan arribo al tipus de caixa que m\u2019interessa per embalar les meves coses, hi apareixen una s\u00e8rie d\u2019articles relacionats amb l\u2019embalatge: c\u00fater, cinta adhesiva, pl\u00e0stic de bombolles, etc. D\u2019aquesta manera diem a l\u2019usuari que no s\u2019oblidi d\u2019adquirir els articles necessaris per embalar i protegir les seves pertinences, a m\u00e9s de les caixes de cartr\u00f3. Aix\u00f2 \u00e9s cross selling o venda creuada; \u00e9s a dir, fem que el valor de la venda sigui m\u00e9s gran, per\u00f2 tamb\u00e9 aportem un altre valor al client: adquirir altres articles que necessita per aconseguir un embalatge \u00f2ptim.<\/p>\n<p>Per aconseguir un bon enfocament de <strong> cross selling <\/strong>, \u00e9s fonamental que aquests <strong> articles relacionats tinguin una relaci\u00f3 estreta amb el producte principal <\/strong> que s\u2019est\u00e0 mostrant.<\/p>\n<h2>Aporta valor als teus clients i a la teva empresa amb la venda creuada o cross selling<\/h2>\n<p>D\u2019altra banda, tenim el concepte d\u2019<strong> up selling<\/strong>. Consisteix a <strong> provocar en l\u2019usuari un canvi en la seva compra<\/strong>, \u00e9s a dir, intentar induir el comprador a triar un producte m\u00e9s car, de gamma m\u00e9s alta, per augmentar els beneficis de la venda.<\/p>\n<p><em> Exemple<\/em>: un usuari afegeix a la cistella una c\u00e0mera digital de gamma mitjana, per\u00f2 se li mostren imatges de c\u00e0meres de gamma superior que en destaquen els avantatges respecte de la c\u00e0mera triada i ja afegida al carret\u00f3.<\/p>\n<p>L\u2019objectiu, evidentment, \u00e9s que el client canvi\u00ef l\u2019article inicial pel que se li suggereix, de gamma superior per\u00f2 tamb\u00e9 d\u2019import superior, per augmentar aix\u00ed els beneficis de la botiga i, alhora, que ell es benefici\u00ef d\u2019un descompte o rebi un valor addicional per canviar l\u2019article inicial de la compra.<\/p>\n<p>L\u2019<strong> up selling o venda addicional <\/strong> es pot aconseguir amb determinades promocions, com oferir un descompte en el preu de l\u2019article de gamma superior si es canvia d\u2019idea, oferir un cup\u00f3 de descompte per a compres futures o regalar un altre article relacionat amb el producte de gamma superior.<\/p>\n<h2>Fes que tothom en surti beneficiat en un canvi de compra per up selling<\/h2>\n<p>Tots dos conceptes porten impl\u00edcita una idea: <strong> que la transacci\u00f3 benefici\u00ef ambdues parts, que l\u2019intercanvi afavoreixi tothom<\/strong>. Si pensem que \u00e9s un parany perqu\u00e8 el client hi caigui, ens equivoquem, ja que el client possiblement es beneficia d\u2019una promoci\u00f3, d\u2019un preu per sota del valor del producte ofert o d\u2019algun complement gratu\u00eft perqu\u00e8 la botiga online ha preparat una oferta orientada a aquesta venda.<\/p>\n<p>En resum, <strong> les accions de cross selling i up selling ben planificades i ben executades, oferides al client adequat, acaben fidelitzant-lo<\/strong>. En canvi, si es planifiquen malament i el client no \u00e9s l\u2019adequat, es produeix l\u2019efecte contrari, amb la conseg\u00fcent desvinculaci\u00f3 del client.<\/p>\n<p>Cal escoltar el client i conversar-hi pels canals de qu\u00e8 disposem perqu\u00e8 el producte que s\u2019ofereixi en tots dos conceptes de venda s\u2019adeq\u00fci a les seves necessitats. Per tant, hem de seleccionar un target o p\u00fablic objectiu i una proposta ben triada, i planificar-ne l\u2019execuci\u00f3 tenint en compte que, si es fa de manera indiscriminada sense definir b\u00e9 el target, ens equivocarem.<\/p>\n<p>Fas aquest tipus d\u2019accions al teu eCommerce? Coneixies aquests conceptes de venda? Com sempre, esperem haver-te aportat informaci\u00f3 que puguis posar en pr\u00e0ctica per millorar les vendes de la teva botiga online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cross selling o venda creuada \u00e9s una t\u00e8cnica que consisteix a mostrar articles relacionats en una fitxa de producte determinada per cridar l\u2019atenci\u00f3 del client i aconseguir que faci una compra relacionada amb l\u2019article que ha triat inicialment. Exemple: vull comprar caixes de cartr\u00f3 per a una mudan\u00e7a. Quan arribo al tipus de caixa [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12551,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[977,979,993,937,941,995,997],"class_list":["post-18965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-botiga-online","tag-botiga-virtual","tag-cross-selling","tag-ecommerce","tag-marqueting","tag-marqueting-relacional","tag-up-selling"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Augmenta les vendes de la teva botiga online amb cross selling i up selling | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"El cross selling o venda creuada \u00e9s una t\u00e8cnica que consisteix a mostrar articles relacionats en una fitxa de producte 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