{"id":18964,"date":"2014-04-09T00:00:00","date_gmt":"2014-04-08T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/tinc-una-reputacio-tu-ho-saps-molt-be\/"},"modified":"2014-04-09T00:00:00","modified_gmt":"2014-04-08T22:00:00","slug":"tinc-una-reputacio-tu-ho-saps-molt-be","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/tinc-una-reputacio-tu-ho-saps-molt-be\/","title":{"rendered":"Tinc una reputaci\u00f3! Tu ho saps molt b\u00e9\u2026"},"content":{"rendered":"<p style=\"text-align: justify;\">Poques setmanes despr\u00e9s de comen\u00e7ar a treballar a la meva feina anterior, dinant al bar del poble, vaig iniciar una conversa amb dos vilatans molt animats. Era la primera vegada que parl\u00e0vem i jo no els coneixia ni sabia res d\u2019ells. Tanmateix, ells ja havien sentit parlar de mi. M\u2019havia guanyat una reputaci\u00f3 \u00abdubtosa\u00bb. Per\u00f2,<\/p>\n<h2>Qu\u00e8 \u00e9s la reputaci\u00f3?<\/h2>\n<p style=\"text-align: justify;\">Podr\u00edem definir el terme reputaci\u00f3 com l\u2019opini\u00f3 que la gent t\u00e9 de nosaltres. Una opini\u00f3 que es forma a partir del que fem i diem, per\u00f2 tamb\u00e9 del que els altres perceben dels nostres actes o paraules i de la interpretaci\u00f3 que en fan.<\/p>\n<p style=\"text-align: justify;\">Avui dia, internet i les xarxes socials s\u00f3n una part important de les nostres vides, i el que hi fem i hi diem t\u00e9 una rellev\u00e0ncia especial a l\u2019hora de formar la nostra identitat i reputaci\u00f3 online.<\/p>\n<p style=\"text-align: justify;\">Una de les primeres accions que qualsevol persona o empresa hauria de fer abans de llan\u00e7ar-se al m\u00f3n de l\u2019<a title=\"ecommerce\" href=\"https:\/\/trilogi.com\/ca\/solucions-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce<\/a> \u00e9s un estudi de la reputaci\u00f3 de la marca i\/o el producte o servei que vulgui vendre.<\/p>\n<h3>Per qu\u00e8 hem de gestionar la nostra reputaci\u00f3 online?<\/h3>\n<ol>\n<li>Tot el que publiquem i expliquem a la xarxa hi roman \u00abper sempre\u00bb.<\/li>\n<li>Qualsevol informaci\u00f3 pot ser trobada pels internautes.<\/li>\n<li>Segons el grau de credibilitat que pugui tenir una informaci\u00f3 a internet, la reputaci\u00f3 de la nostra marca i\/o producte pot variar substancialment.<\/li>\n<\/ol>\n<h4>Com hem de gestionar la nostra reputaci\u00f3 online?<\/h4>\n<p style=\"text-align: justify;\">Per gestionar correctament la nostra reputaci\u00f3, hem de distingir entre dos aspectes:<\/p>\n<ul>\n<li><b>Reputaci\u00f3 online real<\/b>: tot el que s\u2019ha dit als mitjans i a les xarxes socials sobre nosaltres o la nostra empresa i\/o producte.<\/li>\n<li><b>Reputaci\u00f3 online potencial<\/b>: la percepci\u00f3, positiva o negativa, de la gent davant de tot el que s\u2019ha publicat sobre nosaltres a la xarxa. Es pot transformar en una nova opini\u00f3.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Aplicant una estrat\u00e8gia SEO tant proactiva com reactiva, podrem gestionar, en la majoria d\u2019ocasions, la nostra reputaci\u00f3 online real. Pel que fa a la gesti\u00f3 de la nostra reputaci\u00f3 online potencial, aquesta suposa la nostra amena\u00e7a m\u00e9s gran i, per superar-la, haurem de comptar amb professionals amb un ampli <a title=\"Social media: m\u2019ho faig i m\u2019ho menjo?\" href=\"https:\/\/trilogi.com\/blog\/ca\/social-media-mho-faig-i-mho-menjo\/\" target=\"_blank\" rel=\"noopener noreferrer\">coneixement estrat\u00e8gic i t\u00e0ctic.<\/a><\/p>\n<p style=\"text-align: justify;\">Tot i que em reafirmo en l\u2019opini\u00f3 que calen professionals, m\u2019agradaria compartir\u2026<\/p>\n<p><strong> Qu\u00e8 cal fer davant de comentaris negatius a les xarxes socials?<\/strong><\/p>\n<p>Davant de comentaris negatius sense ra\u00f3.<\/p>\n<ol>\n<li>Agrair<\/li>\n<li>Valorar si conv\u00e9 demanar disculpes. La majoria de vegades \u00e9s aconsellable.<\/li>\n<li>Explicar el problema.<\/li>\n<li>No insistir que la cr\u00edtica no \u00e9s certa.<\/li>\n<li>Explicar-ho per a tothom (la resta del m\u00f3n), perqu\u00e8 qui es queixa no quedar\u00e0 conven\u00e7ut.<\/li>\n<\/ol>\n<p>Davant de comentaris negatius amb ra\u00f3.<\/p>\n<ol>\n<li>Agrair<\/li>\n<li>Disculpar-se amb un \u00abT\u00e9 \/ tens tota la ra\u00f3\u00bb<\/li>\n<li>Explicar el problema.<\/li>\n<li>Explicar les mesures preses per resoldre-ho.<\/li>\n<li>Explicar com i quan s\u2019ha solucionat el problema.<\/li>\n<li>Convidar a comprovar les millores o les explicacions donades.<\/li>\n<\/ol>\n<p>Per si alg\u00fa s\u2019ho pregunta\u2026 la meva reputaci\u00f3 \u00abdubtosa\u00bb no era altra que c\u00f3rrer \u00abuna mica\u00bb massa amb el meu petit utilitari per la carretera comarcal per on circulava per anar a la feina.<\/p>\n<p style=\"text-align: justify;\">Al final, amb un canvi d\u2019actitud i una mica de voluntat, vaig poder canviar la meva reputaci\u00f3 de \u00abpilot de curses\u00bb per la de \u00abbon conductor\u00bb.<\/p>\n<p><b>Pots canviar tu la teva reputaci\u00f3 online?<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Poques setmanes despr\u00e9s de comen\u00e7ar a treballar a la meva feina anterior, dinant al bar del poble, vaig iniciar una conversa amb dos vilatans molt animats. Era la primera vegada que parl\u00e0vem i jo no els coneixia ni sabia res d\u2019ells. Tanmateix, ells ja havien sentit parlar de mi. M\u2019havia guanyat una reputaci\u00f3 \u00abdubtosa\u00bb. Per\u00f2, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1721],"tags":[],"class_list":["post-18964","post","type-post","status-publish","format-standard","hentry","category-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tinc una reputaci\u00f3! 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