{"id":18963,"date":"2014-04-24T00:00:00","date_gmt":"2014-04-23T22:00:00","guid":{"rendered":"https:\/\/trilogi.com\/blog\/com-categoritzar-la-teva-botiga-online\/"},"modified":"2014-04-24T00:00:00","modified_gmt":"2014-04-23T22:00:00","slug":"com-categoritzar-la-teva-botiga-online","status":"publish","type":"post","link":"https:\/\/trilogi.com\/blog\/ca\/com-categoritzar-la-teva-botiga-online\/","title":{"rendered":"Com categoritzar la teva botiga online?"},"content":{"rendered":"<p>Una de les tasques m\u00e9s importants a l\u2019hora de crear una botiga online \u00e9s establir les categories m\u00e9s adequades per al teu model de negoci. En aquest post t\u2019explicarem com fer-ho i et mostrarem una s\u00e8rie d\u2019eines fonamentals per facilitar-te la feina.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-2112\" alt=\"organitzar-botiga-online\" src=\"https:\/\/trilogi.com\/blog\/wp-content\/uploads\/sites\/2\/organizar-tienda-online.jpg\" width=\"752\" height=\"313\" \/><\/p>\n<p>Un lloc web ha de tenir una organitzaci\u00f3 de categories que faciliti la navegaci\u00f3 dels usuaris i aconsegueixi la millor indexaci\u00f3 per part dels cercadors, sempre amb l\u2019enfocament m\u00e9s encertat dels articles que oferim. Per aix\u00f2 ens hem de fixar molt b\u00e9 en els desitjos, les necessitats i els h\u00e0bits de cerca dels usuaris.<\/p>\n<p>Ens hem de preguntar: quins conceptes de cerca utilitzaria un usuari que vol comprar els nostres productes? T\u2019aconsellem fugir dels tecnicismes professionals, ja que els coneix precisament aquest sector, el dels professionals, i no els usuaris. Per\u00f2 tamb\u00e9: quins termes de cerca utilitza la meva compet\u00e8ncia online? Si la teva compet\u00e8ncia fa temps que ven al web, \u00e9s molt probable que ja s\u2019hagi ocupat de trobar les paraules clau m\u00e9s adequades; no t\u2019ho pensis m\u00e9s, mira qu\u00e8 han fet i treu-ne conclusions. Comencem, doncs, recorrent a un parell d\u2019eines que ofereix Google i que ens seran for\u00e7a \u00fatils. La primera \u00e9s el planificador de paraules clau, per trobar els conceptes que utilitzen els usuaris quan busquen els teus articles. Si no l\u2019has fet servir mai, pots veure en qu\u00e8 consisteix i com funciona en aquest <a title=\"tutorial planificador de paraules clau\" href=\"https:\/\/support.google.com\/adwords\/answer\/2999770?hl=es\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">tutorial de Google<\/a>. D\u2019altra banda, tens <a title=\"eines de tend\u00e8ncies de cerca\" href=\"http:\/\/www.google.es\/trends\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google Trends<\/a>, que t\u2019ajudar\u00e0 a con\u00e8ixer les tend\u00e8ncies de cerca en un per\u00edode determinat amb un gr\u00e0fic que et permet comparar diferents conceptes. Aix\u00ed sabr\u00e0s en quins per\u00edodes de l\u2019any els teus articles tenen m\u00e9s demanda i podr\u00e0s aprofitar aquestes dades per fer campanyes puntuals al llarg de l\u2019any.<\/p>\n<p>Un cop trobats els conceptes de cerca que m\u00e9s ens interessen, hem d\u2019establir unes jerarquies:<\/p>\n<h2>Com jerarquitzar les paraules clau en categories?<\/h2>\n<p>El millor per explicar-nos \u00e9s posar un exemple pr\u00e0ctic. Suposem que volem obrir una botiga online de disfresses. Despr\u00e9s d\u2019utilitzar el planificador de paraules clau, obtenim les estad\u00edstiques seg\u00fcents, on veurem la paraula clau que farem servir per categoritzar i la mitjana de cerques mensuals:<\/p>\n<table>\n<tbody>\n<tr>\n<td>disfresses barates<\/td>\n<td align=\"right\">18100<\/td>\n<\/tr>\n<tr>\n<td>disfresses de Halloween<\/td>\n<td align=\"right\">18100<\/td>\n<\/tr>\n<tr>\n<td>disfresses de carnaval<\/td>\n<td align=\"right\">8100<\/td>\n<\/tr>\n<tr>\n<td>disfresses online<\/td>\n<td align=\"right\">6600<\/td>\n<\/tr>\n<tr>\n<td>botiga de disfresses<\/td>\n<td align=\"right\">3600<\/td>\n<\/tr>\n<tr>\n<td>disfresses infantils<\/td>\n<td align=\"right\">2400<\/td>\n<\/tr>\n<tr>\n<td>disfresses nad\u00f3<\/td>\n<td align=\"right\">2400<\/td>\n<\/tr>\n<tr>\n<td>disfresses divertides<\/td>\n<td align=\"right\">2400<\/td>\n<\/tr>\n<tr>\n<td>disfresses d\u2019animals<\/td>\n<td align=\"right\">1900<\/td>\n<\/tr>\n<tr>\n<td>disfresses de pirates<\/td>\n<td align=\"right\">1300<\/td>\n<\/tr>\n<tr>\n<td>disfresses de superherois<\/td>\n<td align=\"right\">1000<\/td>\n<\/tr>\n<tr>\n<td>disfresses de pel\u00b7l\u00edcules<\/td>\n<td align=\"right\">1000<\/td>\n<\/tr>\n<tr>\n<td>comprar disfresses online<\/td>\n<td align=\"right\">720<\/td>\n<\/tr>\n<tr>\n<td>disfresses de dona<\/td>\n<td align=\"right\">720<\/td>\n<\/tr>\n<tr>\n<td>disfresses de Nadal<\/td>\n<td align=\"right\">590<\/td>\n<\/tr>\n<tr>\n<td>disfresses de hippy<\/td>\n<td align=\"right\">590<\/td>\n<\/tr>\n<tr>\n<td>disfresses de bruixa<\/td>\n<td align=\"right\">480<\/td>\n<\/tr>\n<tr>\n<td>disfresses de Disney<\/td>\n<td align=\"right\">320<\/td>\n<\/tr>\n<tr>\n<td>disfresses de terror<\/td>\n<td align=\"right\">320<\/td>\n<\/tr>\n<tr>\n<td>disfresses de nena<\/td>\n<td align=\"right\">260<\/td>\n<\/tr>\n<tr>\n<td>disfresses de nen<\/td>\n<td align=\"right\">110<\/td>\n<\/tr>\n<tr>\n<td>disfresses d\u2019home<\/td>\n<td align=\"right\">110<\/td>\n<\/tr>\n<tr>\n<td>disfresses de Reis Mags<\/td>\n<td align=\"right\">90<\/td>\n<\/tr>\n<tr>\n<td>disfresses de v\u00edking<\/td>\n<td align=\"right\">50<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Analitzem ara on col\u00b7locar aquestes paraules: quines seran una categoria o una subcategoria, i quines farem servir com a paraula clau de la p\u00e0gina d\u2019inici o per a campanyes puntuals. En aquesta llista veiem les paraules triades i la mitjana de cerques mensuals. Una paraula important \u00e9s \u00abdisfresses barates\u00bb, amb una mitjana de 18.100 cerques. On la col\u00b7loquem? Hi ha dues opcions: la primera \u00e9s utilitzar-la per a la p\u00e0gina d\u2019inici si realment som una botiga online de disfresses amb preus molt competitius, i la segona \u00e9s crear una categoria espec\u00edfica per a aquestes disfresses, ja sigui perqu\u00e8 s\u00f3n d\u2019altres temporades o excedents d\u2019estoc que volem liquidar.<\/p>\n<p>Les seg\u00fcents en import\u00e0ncia s\u00f3n \u00abdisfresses de Halloween\u00bb i \u00abdisfresses de carnaval\u00bb. Si les introdu\u00efm a l\u2019eina que hem esmentat abans, Google Trends, veurem, com mostra la imatge, que tenen estacionalitat. S\u00f3n paraules clau que cal potenciar en determinats per\u00edodes; per tant, les utilitzarem en categories espec\u00edfiques que optimitzarem pel que fa al SEO almenys tres mesos abans de comen\u00e7ar el per\u00edode de vendes que veiem reflectit al gr\u00e0fic amb els pics de cerca m\u00e9s alts de l\u2019any (octubre per a \u00abdisfresses de Halloween\u00bb i febrer per a \u00abdisfresses de carnaval\u00bb):<\/p>\n<p>Seguint l\u2019ordre de la llista, tenim \u00abdisfresses online\u00bb i \u00abbotiga de disfresses\u00bb. Aquestes paraules s\u2019han d\u2019utilitzar a la p\u00e0gina d\u2019inici, ja que \u00e9s la p\u00e0gina de presentaci\u00f3 del nostre web, on totes dues tenen cabuda perqu\u00e8 s\u00f3n conceptes que mostren l\u2019enfocament general de la botiga online.<\/p>\n<p>Les seg\u00fcents s\u00f3n \u00abdisfresses infantils\u00bb i \u00abdisfresses nad\u00f3\u00bb, perfectes per crear dues categories centrades en tots dos conceptes.<\/p>\n<p>Les cinc seg\u00fcents, \u00abdisfresses divertides\u00bb, \u00abdisfresses d\u2019animals\u00bb, \u00abdisfresses de pirates\u00bb, \u00abdisfresses de superherois\u00bb i \u00abdisfresses de pel\u00b7l\u00edcules\u00bb, hauran de ser subcategories de les categories que establim com a principals.<\/p>\n<p>\u00c9s evident que \u00abdisfresses de dona\u00bb ser\u00e0 una categoria principal on col\u00b7locar totes les subcategories de disfresses relacionades amb el g\u00e8nere femen\u00ed.<\/p>\n<p>Amb \u00abdisfresses de Nadal\u00bb passa el mateix que amb \u00abdisfresses de carnaval\u00bb. Podem tenir una categoria tot l\u2019any que caldr\u00e0 treballar m\u00e9s abans del per\u00edode de vendes, que correspon al desembre, per treure\u2019n el m\u00e0xim rendiment.<\/p>\n<p>Les seg\u00fcents, \u00abdisfresses de hippy\u00bb, \u00abdisfresses de bruixa\u00bb, \u00abdisfresses de Disney\u00bb i \u00abdisfresses de terror\u00bb, s\u2019inclouran per g\u00e8neres a les categories principals, ja que l\u2019enfocament d\u2019aquestes anir\u00e0 adre\u00e7at a dona, home, nena, nen i nad\u00f3.<\/p>\n<p>Ara trobem \u00abdisfresses de nena\u00bb, \u00abdisfresses de nen\u00bb i \u00abdisfresses d\u2019home\u00bb, que seran categories principals on col\u00b7locarem les disfresses corresponents en subcategories que contindran cada disfressa segons la seva tem\u00e0tica.<\/p>\n<p>Les que queden, \u00abdisfresses de Reis Mags\u00bb i \u00abdisfresses de v\u00edking\u00bb, serien subcategories. La primera, inclosa a la categoria principal \u00abdisfresses de Nadal\u00bb, i la segona, a les que correspongui per g\u00e8nere; \u00e9s a dir, tenim disfresses de v\u00edking per a home i nen per\u00f2 no per a dona i nena, de manera que s\u2019inclouran a les categories \u00abdisfresses d\u2019home\u00bb i \u00abdisfresses de dona\u00bb.<\/p>\n<h2>Si coneixes el teu model de negoci i treballes les paraules clau, sabr\u00e0s com categoritzar la teva botiga online<\/h2>\n<p>En resum: segons l\u2019exemple proposat, tindrem unes categories principals \u2014disfresses de dona, disfresses d\u2019home, disfresses infantils, disfresses de nen, disfresses de nena, disfresses nad\u00f3, disfresses de Halloween, disfresses de carnaval i disfresses de Nadal\u2014 on s\u2019inclourien com a subcategories la resta de paraules clau de la llista, sempre amb la m\u00e0xima coher\u00e8ncia possible per facilitar la navegaci\u00f3 a l\u2019usuari i establir unes categories i subcategories basades en paraules clau amb cerques rellevants als cercadors. Aix\u00ed es podr\u00e0 treballar la part SEO amb les mateixes paraules als continguts, title, metas, URL, encap\u00e7alaments, etc., i aconseguir una coher\u00e8ncia que a Google li agrada molt.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una de les tasques m\u00e9s importants a l\u2019hora de crear una botiga online \u00e9s establir les categories m\u00e9s adequades per al teu model de negoci. En aquest post t\u2019explicarem com fer-ho i et mostrarem una s\u00e8rie d\u2019eines fonamentals per facilitar-te la feina. Un lloc web ha de tenir una organitzaci\u00f3 de categories que faciliti la [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12553,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1727],"tags":[975,935,937,945],"class_list":["post-18963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-emarketing","tag-crear-botiga-virtual","tag-e-commerce","tag-ecommerce","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com categoritzar la teva botiga online? | Blog Trilogi \u2013 The Digital Agency<\/title>\n<meta name=\"description\" content=\"Una de les tasques m\u00e9s importants a l\u2019hora de crear una botiga online \u00e9s establir les categories m\u00e9s adequades per al teu model de negoci. 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